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4、137269aqdCeT0LOvj/+fRr83Ne9foIrDFGTI7MVcBGJaJfSG+4yPtNobOGDixvZVpLQKSgG0諴笀g(凱搀脀%鐒讀缁頀h椀挂攃斃攃欃缃蜃蜃蜃猄蹑祾祺搀漀挀砀瀀椀挀最椀昀猀蹑祾祺搀漀挀砀尀尀愀愀昀戀愀搀昀搀戀昀漀挀伀刀漀渀礀昀堀渀琀圀琀猀樀椀搀琀琀漀稀欀嘀樀倀堀瀀砀焀一最猀蹑礀祺扦攀攀搀愀挀戀搀搀攀愀搀戀攀愀吀(栀刀*匀蝟楛屝漀倀最刀渀焀倀堀稀砀愀氀焀伀欀一焀椀椀伀漀昀瀀嘀瘀爀搀堀甀一瀀欀最唀辉退舀祒茤佦蠀懈!牁鄃凍艉芓蕞庂膅!牁鄃凍蝉芓蕞庂膅!牁鄃勍艑芓皫腶!牁鄃勍蝑芓皫腶!鄊勍芛芓琀挛匜褛鬛猞鄚1芪!騀苻1鳚芬!攀倐猠舐魒鎇者跥t鴡蠡裭頀苙!
5、頀苻!芜!鏟!e瀐酐魒嵗鎂苤魒嵗鎇苤灓鎂苅灓鎇苅鄀鎂艡仉偐İ!跮鰀!鄅反蟠芓懒荎!馜鎂肅藎牁鄄囍蟴肓藎膅!脀譗鎂脶鬏+苯鬡頞鰘譗鎇脶鬏+苯鬡頞鰘腐鎂嚂胴,騱臈!脀舐脐鄊姍蜍芓褍踡灰怐鄊姍舧芓贄褙蠡抺輛雾鈡拝抚鏝蓈輐铿鼡鸟努鬡!倄鉐脐怐灠瀠【灀鄰怐偰灀偀Q|鄊姍蜧芓贄褙蠡抺輛雾鈡拝抚鏝蓈輐铿鼡鸟努鬡!倄艐偀怐【 the management of public opinion reasonably and effectively, guide them to the healthy and orderly development path, to achieve the harmonious d
6、evelopment of the whole society, to strengthen the self study of public opinion management media condition, it is particularly necessary, has the important practical significance. Combining with the Chinese situation in recent years and worked in the media work experience and observation of news acc
7、umulation, focusing on public management and social governance modernization, try to the domestic and foreign public crisis management and public opinion to guide the related theories and comments, in-depth study of public crisis events of public opinion to guide the necessity and feasibility, valid
8、ity and on public crisis events of public opinion to guide basic principles; and integration management theory, political theory and communication to explore new ideas, new directions and new ways to guide public opinion theory, through the typical public crisis events and network transmission case
9、analysis, proposed in the media background, main ways to improve the public opinion the guide mechanism, public opinion monitoring and analysis framework for establishing perfect, public opinion and operational guidance system, to deepen public opinion To guide the research of relevant theories and
10、provide useful reference for the government and its related departments to strengthen and optimize the public management and improve the level of social governance. This article through to the Luxian County middle school students too V deaths of guiding the public opinion of case analysis, can be fo
11、und: the distortion of Luxian County 西南交通大学硕士研究生学位论文 第 IV 页 middle school students too V deaths in the process of information transfer, directly under the thinking of rumors overflowing, more emotional expression, language violence, the public was coerced extreme speech continues to spread, rational
12、 thinking to destroy other audience the formation of a Domino effect, and finally lead to language expression from the right track communication. To deal with the shortcomings of many in the government of Luxian County, face questioning rumors and overwhelming public opinion, the government has been
13、 in a passive situation, reflecting the lack of official full understanding of the propagation of the network, it is because the continuing absence of authoritative information, which leads to the passive situation of the four rumors. Aiming at the related problems, this paper puts forward the strat
14、egy and implementation path of public opinion guidance in the context of We-Media. In the guidance process of public opinion, we should adhere to the principles of openness, transparency, timeliness, rule of law and equality. The government should focus on the restatement of social values, carry out
15、 the construction of new government, strengthen the construction of the relationship with the media, establish a benign interaction mechanism, improve the public opinion analysis mechanism and guidance mechanism, and enhance the public opinion coping ability of staff. Do a good job in the bud period
16、, rising public opinion public opinion, public opinion crisis recovery period of each stage of public opinion trends, guide the network public opinion guide, let people understand the government in support of the government, which do appear on the network public opinion crisis can trust the governme
17、nt, to carry out the correct guidance of public opinion of government help. Key words: We-Media; Public Opinion; Public Opinion Guided Management 西南交通大学硕士研究生学位论文 第 V 页 目录 第 1 章 绪论.1 1.1 研究背景与意义1 1.2 问题提出2 1.3 研究内容2 1.4 研究思路和研究方法.3 1.5 可能的创新点4 第 2 章 相关概述及理论基础.5 2.1 相关概述5 2.1.1 自媒体.5 2.1.2 自媒体与传统媒体.7 2.1.3 公共舆情.8 2.2 国内外研究现状10 2.3 相关理论12 第 3 章 自媒体背景下政府对公共事件舆情引导的存在的问题分析.15 3.1 自媒体背景下公共舆情发展现状15 3.1.1 公共舆情的社会功能显著提升.15 3.1.2 公共舆情对公共权力的监督増强.15 3.1.3 自媒体促发公共舆情管理倒逼机制.16 3.2 自媒体背景下公共舆情引导存在的问题16 3.2.1 传统舆情客户管理面临话语权失效.16 3.2.2 公共舆情网络传播容易失真.17 3.2.3 信息传播“碎片化”，舆情管理难度大.18
