1、 2017 Disrupt and grow 2017 China CEO Outlook 2017 KPMG Huazhen LLP a Peoples Republic of China partnership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KP
2、MG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Contents 01 02 05 11 13 02 03 04 Growth outlook Globalisation Key takeaways Innovating to transform and disrupt Disrupt and grow 2017 China CEO Outlook / 1 2017 KPMG Huazhen LLP a Peoples Republic of China part
3、nership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 2 / Disrup
4、t and grow 2017 China CEO Outlook In a rapidly changing world where conventional business models are being disrupted, more CEOs of Chinese-headquartered companies are looking to transform their companies to be competitive and succeed. In doing so, these CEOs are embracing technological disruption as
5、 a way to transform and grow. This years Global CEO Outlook report 1featured 1,261 survey respondents from 10 core countries, 2 with 125 from China. The survey finds that the majority of China CEOs are confident about the growth prospects of the global economy (54 percent). This compares with 69 per
6、cent of their global peers (see Figure 1). Most of the other China CEOs reported a neutral or cautious rather than negative stance towards the global growth outlook (38 percent). In our view, this cautious outlook is only natural given recent developments in the geopolitical environment, which a maj
7、ority of surveyed China CEOs say has had a greater impact on their organisations than they have seen for many years. Further strengthening our view that China CEOs are not pessimistic about the global economic growth outlook is the finding that more than two-thirds of them believe that the pace of g
8、lobalisation will increase, while the results also indicate that their appetite for investing overseas remains. Even though China CEOs are less optimistic about the outlook for the global economy, their confidence levels in the growth prospects of their own companies remain strong. Ninety percent of
9、 China CEOs say that they are confident in the growth prospects of their companies, a more upbeat sentiment than their global peers. This optimism can be seen with two-thirds of China CEOs predicting top-line growth of 2 percent or more over the next three years, while over the next year, 97 percent
10、 plan to increase their headcount, both ahead of their global peers. Overall, we believe that these findings show that China CEOs are confident in the business opportunities that exist across many sectors, as well as in the ability of their companies to innovate and transform to seize these opportun
11、ities. A significant number of China CEOs attach a high priority to “focusing on innovation, including new products or services and ways of doing business, ” “increasing penetration in existing markets” and “penetrating new verticals” as top growth initiatives over the next three years (see Figure 2
12、). While 12 percent of China CEOs attach a high priority to “expanding into new geographical markets” as a growth initiative, a further 63 percent of respondents say that this initiative is “somewhat of a priority” . This equates to three-in-four China CEOs remaining positive about expanding to new
13、markets as a way to achieve growth. Rather than focusing on acquisitions, China CEOs are planning to scale up their own business operations and processes, work collaboratively with partners, and undertake large-scale business model transformations to achieve growth (see Figure 3). 01 Growth outlook
14、1 Disrupt and Grow: 2017 Global CEO Outlook, KPMG International, June 2017 , https:/ 2 The 10 core countries are Australia, China, France, Germany, India, Italy, Japan, Spain, the UK and the US. “ Benny Liu, Chairman, KPMG China “The CEOs I speak with recognise they are operating in a rapidly changi
15、ng and complex business environment. Domestically, Chinas restructuring process and an increasingly sophisticated consumer are leading to both challenges and opportunities, and CEOs are responding to this by embracing technological disruption to innovate their production and distribution models, as
16、well as to create new products. 2017 KPMG Huazhen LLP a Peoples Republic of China partnership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPMG Internation
17、al Cooperative (“KPMG International”), a Swiss entity. All rights reserved. China CEOs confidence in the growth outlook compared to global peers China CEOs Global CEOs (ex China CEOs) Overall confident Neutral Global economy Company 54% 69% 82% 90% 38% 23% 18% 10% Source: KPMG 2017 Global CEO Outloo
18、k Figure 1 T op five growth initiatives over the next three years Focusing on innovation High priority Somewhat of a priority High priority Somewhat of a priority Source: KPMG 2017 Global CEO Outlook Figure 2 China CEOs Global CEOs (ex China CEOs) Increasing penetration in existing markets Penetrati
19、ng new verticals Expanding into new geographical markets Vertically integrating the supply chain 64% 62% 47% 12% 11% 62% 22% 41% 63% 30% 32% 27% 52% 41% 34% 45% 41% 27% 22% 61% Disrupt and grow 2017 China CEO Outlook / 3 2017 KPMG Huazhen LLP a Peoples Republic of China partnership, KPMG Advisory (C
20、hina) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 4 / Disrupt and grow 2017 China CEO
21、 Outlook Figure 3 How China CEOs expect to execute their growth strategy Scaling up our own business operations and processes Collaborative partnerships/ Joint ventures Large-scale business model transformation Merger and/or acquisition 60% 39% 35% 8% 74 % 31% 22% 32% China CEOs Global CEOs (ex Chin
22、a CEOs) Source: KPMG 2017 Global CEO Outlook 2017 KPMG Huazhen LLP a Peoples Republic of China partnership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPM
23、G International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. China CEOs are aware of the need for their companies to innovate and transform in order to remain competitive and succeed in a changing market. The survey results show that more China CEOs this year expect their
24、 companies to be transformed into a significantly different entity over the next three years (see Figure 4), largely driven by the adoption of new technologies and processes, the introduction of new products and services, and the emergence of new business and operating models. This indicates that in
25、novation is, and will continue to be, at the forefront of companies efforts to transform and upgrade. Consistent with this, “focusing on innovation” emerged as the top growth initiative for China CEOs over the next three years (see Figure 2), while “transforming the business and operating model” ran
26、ked as the top reason for China CEOs investments in areas such as innovation, cybersecurity, digital infrastructure and emerging technologies (see Figure 5). Innovating to transform and disrupt 02 Figure 4 China CEOs who expect their companies to transform into a significantly different entity over
27、the next three years 2016 2017 52% 65% Source: KPMG 2017 Global CEO Outlook VS “ Egidio Zarrella, Head of Clients & Innovation, KPMG China “Chinas economic transformation is spurring the creation of new drivers of growth, industries, institutions and opportunities in the technology and innovation sp
28、ace. CEOs in China will continue to focus on growth, strengthening their capabilities and readying their businesses for a very different future, through transformation, advanced technology and specialised talent. Disrupt and grow 2017 China CEO Outlook / 5 2017 KPMG Huazhen LLP a Peoples Republic of
29、 China partnership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
30、 6 / Disrupt and grow 2017 China CEO Outlook Given the importance of innovation as a growth initiative, the survey also reveals that 64 percent of China CEOs believe that the transformation of their business models will be led by innovation, compared to 52 percent of their global peers (see Figure 6
31、). In addition, the changing preferences of an increasingly sophisticated consumer are also leading many China CEOs to pursue “customer-focused transformation” to drive growth. At the same time, changes in Chinas regulatory and policy environment appear to be impacting the trajectory of transformati
32、on by Chinese companies, with more than half of China CEOs saying that they are pursuing “regulatory-induced transformation” to drive growth, compared to 39 percent of their global peers. This also suggests that companies that are not able to transform in response to market changes and adapt to a ne
33、w policy and regulatory environment will be adversely affected, and may see their competitiveness deteriorate. The top strategic priorities for China CEOs are aligned with their drive for innovation, and also indicate that they are aware that disrupting the market depends, in many ways, on the speed
34、 at which their innovations are taken to the market, as well as the importance of harnessing data to better predict demand changes (see Figure 7). Further highlighting the importance of data, the survey finds that nearly two-thirds of China CEOs say the depth of their customer insight is hindered by
35、 a lack of quality customer data, compared to 43 percent of their global peers. Figure 5 Investment plans over the next three years China CEOs will maintain a high level of investment in: 86% 84% 83% 73% 70% 70% 68% 67% 64% 64% 60% 66% 46% 63% 56% 51% 59% 77% Cybersecurity Physical infrastructure Di
36、gital infrastructure Emerging technologies Workforce training Governance and risk Regulatory compliance Recruitment Innovation, incl. new products, services, ways of doing business China CEOs Global CEOs (ex China CEOs) Source: KPMG 2017 Global CEO Outlook “ Jacky Zou, Senior Partner, Northern Regio
37、n, KPMG China “With the many regulatory and policy changes that China is experiencing, it is understandable that a majority of China CEOs are telling us that they are pursuing regulatory-induced transformation to drive growth. T o succeed in the Chinese market, it is essential for both Chinese and f
38、oreign companies to carefully consider these changes when developing and executing their business strategies. 2017 KPMG Huazhen LLP a Peoples Republic of China partnership, KPMG Advisory (China) Limited a wholly foreign owned enterprise in China, and KPMG a Hong Kong partnership, are member firms of
39、 the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Innovation-led transformation Regulatory-induced transformation China CEOs Global CEOs (ex China CEOs) Source: KPMG 2017 Global CEO Outlook Figure
40、 6 T op business model transformations being ， 传 统 道 德 观 念 在 95 后 内 心 已 有淡 化 。 “ 不 知 廉 耻 ， 没 有 底 线 ” 是 这 些 “ 裸 贷 ” 女 学 生 的 标 签 。“ 因 为 道 德 观 念 的 淡 化 ， 所 以 才 会 为 了 几 千 元 钱 出 卖 自 己 的 清白 。 ”2.2 神 奇 百 货 17 岁 CEO 王 凯 歆2016 年 ， 一 则 关 于 17岁 少 女 创 业 获 得 百 万 风 投 的 消 息 引 爆 了 舆论 圈 ， 再 次 掀 起 了 人 们 对 90后 创 业 传 奇 的 热 议 ， 许 多 媒 体 及 网 友 纷纷 表 示 出 对 神 奇 百 货 CEO王 凯 昕 传 奇 创 业 经 历 的 赞 叹 与 惊 讶 。随 后 ， GQ中 国 在 其 微 信 公 众 平 台 上 发 文 质 疑 神 奇 百 货 CEO王凯 歆 以 及 该 公 司 的 运 作 模 式 ， 由 此 引 发 新 一 轮 的 对 这 位 17 岁 女 生 和
