1、v 寻找客户建立业务关系v 广告宣传树立企业形象v 市场调研确立营销计划询盘 ENQUIRY发盘 OFFER还盘 COUNTER OFFER接受 ACCEPTANCE品名与规格COMMODITY NAME SPECIFICATION数量QUANTITY包装PACKING单价UNIT PRICE总值TOTAL VALUE价格术语PRICE TERMS装运TERMS OF SHIPMENT保险INSURANCE付款TERMS OF PAYMENT进口：开立信用证信用证审核进口单据进口货物报验清关纳税交付进 出 口 合 同 履 行 出口：准备货物 审核信用证信用证 托运订舱 报关投保 装运制单 议付
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3、adb Short principleb Separate paragraphb 5Cs ClearCompleteConciseCourteousCorrectUnique & Novel Hey, guys! Do you want to buy balls?Structure of Start LetterbSource of informationbPurpose of writingbCompany profilebProduct introductionbA pushing end1. Source of informationbThe Commercial Counselors
4、Office of the Embassy in foreign countrybBank, Trade UnionbCommon clientsbMarket researchbTrade Fair, exhibitions2. 2. Purpose of writingPurpose of writingnLatest intention, such as expanding marketnTo establish long-term relationship3. 3. Company introductionCompany introductionbBusiness scopebPrin
5、ciplebConnection ( suppliers, distributors, government) bHistory ( experience)bR&D powerbOther advantages4. 4. Product introductionProduct introductionbQuality ( material, craftsmanship )bPricebDesignbSpecification/color varietybPopularity in other areas5. 5. A pushing endA pushing endbCatalogues, l
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