1、英语高三新人教版选修九：Unit 5教案【第2、3课时】 Period 2 and 3 How Advertising WorksStep 1 Scan the text.Before students read the text, ask them to survey the text by looking at the headings of section. Predict the content.Step 2 Detail readingRead the passage carefully and make an outline.Part 1(Para 1)IntroductionPa
2、rt 2(Para 2)What is an ad?Part 3(Para 3-7)How do advertisers make effective ads?Part 4(para 8-9)How effective are ads?How Advertising Worksu IntroductionWe are exposed to ads in our daily life.1) What kind of ads can we find?2) Where do ads appear?3) Why we need to understand how advertising works?u
3、 What is an ad?1) Definition (a message or announcement that intends to inform or influence people)2) Means (words, pictures, music, film)3) Advertisers (business, individuals, organizations, associations)u How do advertisers make effective ads? 1) Identify the target (find out necessary information
4、 about this group)2) Appeal to the target (hopes, dreams, emotions, desires)3) Use a suitable medium (cost, media)u How effective are ads?1) When there is a need for the product2) If the target audience is exposed to ads constantlyStep 3 Language pointsStep 4 Homework Make up an advertisement for a
5、product (including a slogan, the spokesman/spokeswoman and the whole procedure.*全单元教学要求概论*Unit 5 Inside advertisingTeaching aims and demands类别课程标准要求掌握的项目话 题Talking about advertising and advertisements; ways to make effective ads; advertising controls词 汇Billboard casual garment advertiser advert info
6、rm association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading
7、ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthyTurninto fit in (to) rely on have no use for功 能表达不同观点(Expressing different views of an argument)You are quite right. Im afraid I cant accept that.I quite agree with you. I wouldnt say that.I th
8、ink so, too. Not really.I see your point, but. Thats not how I see it.Thats ridiculous. Im afraid I have a different opinion.Not at all. No problem. No way.语 法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman
9、 of their product.（名词作宾补）I find it very difficult to raise the money.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades
10、people to behave in certain ways.（动词不定式作宾补）Committee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing形式作宾补）She is going to have the novel translated.（过去分词作宾补）Id like to have the goods delivered directly to my office. （过去分词作宾补）
