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希尔顿酒店集团 逸林品牌释义手册(英)P24.pdf

1、REFRESHINGLY UNEXPECTED庄军服务工作室 庄军QQ:80733232 愿为您提供更多酒店资讯服务!Doubletree Hotel Palm Beach Gardens, FLA DIFFERENT KIND OF HOTELAt Doubletree, weve taken great care to cultivate hotels that are as warm as our signature chocolate chip cookies and asgrounded as our Guests. We know the importance of deliver

2、ing whats expected.And we never forget the delight that comesfrom experiencing a touch of the unexpected. The way we think, work, and care for ourGuests is Refreshingly Unexpected. Its ourway of bringing to life our personality, ourproducts and our purpose as a brand, to setourselves apart from othe

3、r hotels. And itshow we help our Guests get just a bit moreout of their travel experiences.Welcome to Doubletree!WHY TREES?Our founders chose a brand symbol of two treesto represent not only our name, but also thegenuine, sheltering and connected experienceDoubletree hotels offer our Guests. Like th

4、e natural space created under the canopy of thetwo trees, our hotels are unpretentious placeswhere people can relax, socialize, and just bethemselves. Over time, the symbolism in our two trees has deepened to include our hands-on involvement in environmental education for kids and our commitment to

5、becoming a trulysustainable hotel brand. 7 Brand Promise ValuesCULTUREDOUBLETREE BRAND PILLARSMondayWelcomingWelcomingTuesdayKnowledgeableKnowledgeableWednesdayAttention to DetailsAttention to DetailsThursdayEmpoweredEmpoweredFridayAttentiveAttentiveSaturdayHelpfulnessHelpfulnessSundayAppreciationAp

6、preciationBrand PromiseScorecardA FOUNDATIONOF TIMELESS VALUESThe Doubletreebrand is rooted inthe strength of three pillars that expresswho we are, how webehave and what webelieve in, a uniquefoundation that addsvalue for all ourGuests, Team Members, Ownersand Communities. ECO-FRIENDLYSTYLECOMMITMEN

7、TDOUBLETREE BRAND PILLARSCULTUREYou get what you giveThe heart of any great organization is its culture.Doubletrees CARE culture is a strong and vibrantsystem of timeless values that arent just words;theyre a way of life. Every hotel brand out thereclaims to care about guests, so we know that its in

8、 our actions that we have to stand apart. TheDoubletree difference is the way we bring the concept of CARE to life through the belief that You Get What You Give: the more we reach outand involve ourselves with our Guests, the more positive results we see. Our CARE culture goes beyond expected standa

9、rds, encouraging individualtouches that delight our Guests. It sets us apart as a desirable place to work, place to stay andplace to invest.The gift of a fresh, warm, irresistiblechocolate chip cookie to each Guestat check-in is a refreshingly unexpected way to say hello. Each day, the more than 130

10、,000cookies presented at Doubletree hotels around the globe create special memories for Guests and astrong emotional bond with ourbrand.As a member of theHilton Family of Hotels, Doubletreeshares in the legacyof Conrad Hilton andhis vision of “fillingthe earth with thelight and warmth ofhospitality”

11、. OurCARE culture is ourunique expression ofthis legacy. CARE defines the way our Team Members engage with each other, with our Guests andwith their Communities through Caring, Attentive, Responsive and Empowered servicethat goes beyond the expected. The line TeamMembers who lead and serve on each h

12、otelsCARE Committee are the stewards of our culture across the Doubletree brand.The coveted Doubletree CARECup, presented quarterly, is ourhighest form of recognition forhotel teams that best demon-strate our You Get What You Givephilosophy. The Cup is awardedfor delivery of exceptional GuestExperie

13、nce, Team Member Engagement and Community Involvement. Bob SchumakerErnesto HernandezCarmen RochaOur 7 Brand Promise Valuesone for each day ofthe weekoffer inspiration for treating Guests toCaring, Attentive,Responsive and Empowered servicein refreshingly unexpected ways. 7MondayWelcomingWelcomingTu

14、esdayKnowledgeableKnowledgeableWednesdayAttention to DetailsAttention to DetailsThursdayEmpoweredEmpoweredFridayAttentiveAttentiveSaturdayHelpfulnessHelpfulnessSundayAppreciationAppreciationZach GoebelCassie JohnsonBob SchumakerCarmen RochaRaymundo DuarteSTYLEMore than meets the eyeDoubletree style

15、is about more than the upscale, contemporary aesthetic of our hotels. Its the way our people deliver attentive, personal service: were professional, but not stiff or formal. Its the rich comfort of our Sweet Dreams bed and the refreshingly consistent quality of our signature Doubletree Breakfast. It

16、s the surprising little touchesunique to each hotel, demonstrating real individuality.Its the engaging appeal of our advertising and thesense of purpose in our community service initiatives.Its a feeling thats unscriptedrelaxedunpreten-tious that makes it Doubletree-style.A refreshingly goodnights s

17、leep, in anylanguage!Doubletree Hotel Arlington Heights, ILDoubletree Hotel San Jose, CAWeve got it covered,with the unexpectedtouch of a facialfoaming cleanserand 30 SPF facialsunscreen in everyguest room, everyday.Beautifully-appointedDoubletree Fitness by Precor facilities feature the latest fitn

18、ess equipment andample room for an invigorating workout.Doubletree Guest Suites Boston, MADoubletree Club San Diego, CADoubletree Surfcomber Hotel, Miami, FLDoubletree Hotel Arlington Heights, ILDoubletree Hotel San Jose, CADoubletree Metropolitan HotelNew York City, NYDoubletree by Hilton Beijing,

19、ChinaDoubletree Hotel Chicago North Shore, ILDoubletree Guest Suites Ft. Lauderdale, FLDoubletree Ocean Point Resort & Spa Miami Beach North, FLDoubletree Paradise Valley Resort Scottsdale, AZDoubletree by Hilton Cambridge, EnglandDoubletree by Hilton Beijing, ChinaCOMMITMENTWhen you CARE, it showsD

20、oubletree is a brand of purpose, with deeplyheld beliefs and principles. Yet we recognize thatthese have no meaning unless they are translatedinto actions toward our Guests, our Communitiesand the wider world in which we live. To ensurethat we follow through on our principles, wevecreated the means

21、to measure our deliveryagainst the standards weve set.OUR COMMITMENT TO OUR GUESTSWe promise to provide “exceptionally warm andcaring service, where Guests feel welcome andappreciated”. Our Brand Promise Scorecardkeeps us honest in evaluating the delivery of ourbrand promise at essential moments of

22、truth during a Guests stay. Each moment of truth istied to objective measurements of Guest satisfaction and loyalty, for full accountability atevery hotel. Brand Promise Scorecard rankingsfoster a lively competitive spirit among our TeamMembers, encouraging them to serve and engageour Guests in refr

23、eshingly unexpected ways. OUR BRAND PROMISETo provide exceptionally warm and caring service, where Guests feel welcome and appreciated.Speed / Efficiency ofcheck-inprocessRoom typereservedavailableOffered cookie atcheck-inCookie warm whenreceivedDelivery ofHHonors VIPbenefitsGuest roomsmelledfresh/c

24、leanCleanliness of guest roomCleanliness of bathroomHospitality ofrestaurantstaff Overall In-Room dining/roomservice experience Can do attitude ofhotel staffWelcomed as a returnguestHelpfulness of housekeepingstaffHelpfulness ofmaintenancestaffStaff mademe feel welcomethroughoutmy stay Percentageof

25、problemsresolvedCheck-inOUR BRAND PROMISE SCORECARDGuest RoomFood & BeverageHospitalityHelpfulness of front deskstaffDoubletree Hotel Wilmington, DEDoubletree brand head Dave Horton (left) receives the Promise to the Earth Award from John Rosenow, Founder and Chief Executive of the Arbor Day Foundat

26、ionOUR COMMITMENT TO SUSTAINABILITYTo help preserve and protect our planet for future generations, we have begun a journeytoward sustainability focused on measuring ourbusiness impact on people and our planet, inaddition to profit. As a part of the Hilton Family of Hotels, we are committed to meetin

27、gthese key goals by 2014: a 20% reduction inenergy consumption, Co2emissions and outputof unsorted waste, and a 10% reduction in waterconsumption. Additionally, were focused onsustainable buildings and operations, and onthe advancement of renewable energy. Our approach does not require new costs for

28、 our Owners. It does require that we work together to spend smarter, to create enhancedexperiences for our Guests that also help restore natural resources and improve the well-being of us all. Doubletree Hotels isdeeply honored to be awinner of the Arbor DayFoundation 2008 Promise to the EarthAward.

29、 The Promise tothe Earth Award is presented in recognitionof leadership in the cause of tree planting,conservation, and environmental stewardship. This business-educationpartnership connectshotel CARE Committeeswith local schools andyouth organizations.Teaching Kids to CARE empowers kidsto take simp

30、le steps to appreciate, conserveand preserve the earthsnatural resources. Teaching kids toOUR COMMITMENT TO OUR COMMUNITIESThe lessons we share through Teaching Kids toCARE originate from our CARE culture, basedon a belief that we can all make conscious decisions that have a lasting positive impact

31、in our communities and our world. From the planting of more than 250,000 trees,to the donation of 750,000 Doubletree chocolate chip cookies to deserving community groups, to sponsorship of natureeducation community forums, to support fordisaster relief and more, our award-winningcommunity service in

32、itiatives extend CARE to the world beyond the doors of our hotels.THE VALUE OF CULTURE, STYLE & COMMITMENTOur brand pillars unite members of the global DoubletreeTeam in a common goal: to serve as an active choice forGuests, Team Members, Owners and Communities looking tobrands that make a difference. Our You Get What You Givephilosophy, our style thats more than skin-deep, and ourgenuine commitment to purpose are the characteristics thatset us apart from other hotel brands in a way thats uniquelyDoubletreeRefreshingly Unexpected! U.S.A.International

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