1、Crowne Plaza Brand Identity Guidelinesclick to enterExitA combined effort has brought about a new definition of style and service forCrowne Plaza Hotels & Resorts.To reflect this change, we have created a new visual identity. While holding true to the existing equitywithin the Crowne Plaza brand, we
2、 have developed a system that offers a breath of elegance and thepotential to accommodate future growth.This brand identity manual provides the basic guidelines to help you effectively use all the elementsof the new imagelogo, color, typography. Its proper use will ensure a consistent implementation
3、 ofthe new identity, which is key to building a strong, vital and highly recognizable brand.Table of ContentsPrintSection OneBasic GuidelinesWelcome to the new Crowne Plaza Brand Identity.2002 Crowne Plaza Hotels & Resorts.This manual contains confidential proprietary business information and trade
4、secrets which remain the property ofCrowne Plaza Hotels & Resorts. This manual may not be reproduced or distributed in whole or in part, without prior written permissionof Crowne Plaza Hotels & Resorts. The recipient of this manual shall maintain the confidentiality of this information and shall ret
5、urnthis manual and its copies to Crowne Plaza Hotels & Resorts upon demand.ExitSection 1Basic GuidelinesSection 2Stationery and FormsSection 3Hotel CollateralSection 4Guest Room CollateralSection 5Vehicle GuidelinesSection 6Signage Guidelines1.0Table of ContentsPrintSection OneBasic GuidelinesClick
6、on the pages below to directly proceedExitSection 1Basic Guidelines1.1Three Dimemsional Logos1.2Spot Color Logos1.3Reverse Logos1.4Logo Orientations1.5Clear Space Guidelines1.6Tagline Typography1.7Minimum Size Guidelines1.8The Flag Icon1.9Usage Guidelines1.10Usage Guidelines Continued1.11Brand Color
7、s1.12Brand Typography1.13Hotel Naming Guidelines1.14Hotel Name Typography1.15Hotel Naming Usage Guidelines1.16Logo File Naming System1.0Basic GuidelinesTable of ContentsPrintSection 1Basic GuidelinesClick on the pages below to directly proceedExitDo not alter the logo in any way. Do not add, changeo
8、r delete any of the logo elements.1.1Three Dimensional LogosGeneral RulesColor ReproductionTable of ContentsPrintSection 1Basic GuidelinesThree Dimensional Color Version:The three dimensional color version of the Crowne Plazalogo is preferred and should be used whenever possible.The four process col
9、ors of cyan, magenta, yellow and blackcombine to give this logo its three dimensional effect.Use this version whenever using CMYK (four color process)printing.Three Dimensional Color VersionThree Dimensional Grayscale VersionThree Dimensional Grayscale Version:The three dimensional grayscale version
10、 of the Crowne Plazalogo should be used whenever printing budgets are limitedto the use of black ink only - such as newspaper advertising.Use this version whenever printing in black ink ONLY.ExitDo not alter the logo in any way. Do not add, changeor delete any of the logo elements.1.2Spot Color Logo
11、sGeneral RulesColor ReproductionTable of ContentsPrintSection 1Basic GuidelinesOne Color Version (Crowne Plaza Crimson)One Color Version (Black)Two Color Version (Crowne Plaza Crimson & Gold)One Color Version (Crowne Plaza Gold)Two Color Version:When printing limitations or cost considerations precl
12、ude the useof the four-color logo, this two-color logo becomes the preferredversion. The logo must be reproduced according to specificationsin Crowne Plaza Crimson (Pantone 187 C) and Crowne PlazaGold (Pantone 4525 C)One Color Version:The entire logo may be reproduced in Crowne Plaza Crimson(Pantone
13、 187 C), Crowne Plaza Gold (Pantone 4525 C), orsolid black.*Pantone is a registered trademark of Pantone, Inc.ExitDo not alter the logo in any way. Do not add, changeor delete any of the logo elements.1.3Reverse LogosGeneral RulesColor ReproductionTable of ContentsPrintSection 1Basic GuidelinesRever
14、se VersionGrayscale 3D Reverse VersionColor 3D Reverse VersionColor 3D Reverse Version:Use this version whenever you need to reverse a logo out of aCrowne Plaza Crimson (Pantone 187 C) field color while usingCMYK (four color process) printing.Grayscale 3D Reverse Version:Use this version whenever yo
15、u need to reverse a logo out of a solidblack field color with the ability to print using screens.*Pantone is a registered trademark of Pantone, Inc.Reverse VersionReverse Version:When printing limitations or cost considerations preclude theuse of the 3D reverse versions, reverse the Crowne Plaza log
16、oout of Crowne Plaza Crimson or Black.TORONTOCENTRET ORONT O C E NT REExit1.4Logo OrientationsLogo OrientationsTable of ContentsPrintSection 1Basic GuidelinesThe centered version is the preferred orientation and shouldbe used as often as possible. When space limitations precludethe use of the center
17、ed version, one of the alternate versionsmay be utilized.Centered Orientation (Preferred)Vertical OrientationHorizontal OrientationLinear OrientationTO R O N T O C E N T RET O RO N TO C E N TR EExit1.5Clear Space GuidelinesClear SpaceTable of ContentsPrintSection 1Basic GuidelinesThe clear space aro
18、und the logo must be equal to or greaterthan the height of the “A” in “PLAZA.” No text or graphicelement may invade this area.Always position the Crowne Plaza logo within an unclutteredenvironment to ensure that it does not become obscured andinsignificant.XXXXXExit1.6Tagline TypographyTagline Typog
19、raphyTable of ContentsPrintSection 1Basic GuidelinesThe Crowne Plaza Tagline is set in Frutiger Black Condensedin all capitol letters with 24 tracking. Follow the specificationsfor sizing the tagline.The three dimensional version is preferred and should be usedwhenever possible. When using the three
20、 dimensional logo,the three dimensional tagline MUST be used. A spot colorversion of the tagline may only be used with the spot colorversions of the logo.T H E P L A C E T O M E E T.z1 . 2 5 z1 . 6 xx1“25 mmExit1.7Minimum Size GuidelinesMinimum WidthTable of ContentsPrintSection 1Basic GuidelinesThe
21、 Crowne Plaza logo and logotype should never appearsmaller than one inch or 25mm wide.Exit1.8The Flag IconFlag Icon UsageTable of ContentsPrintSection 1Basic GuidelinesIt is permissible to use either the flag icon or the entire CrownePlaza flag and oval combination as a design element. It may beutil
22、ized large scale in a light screen as a background image, orin solid color as a decorative element.Although it is permissible to use either version of the flag icon,never use both versions in the same printed piece.When using either version as a design element, the symbolmust always be placed next t
23、o the flag as illustrated.Always use the spot color reverse version when using the entireflag and oval combination as a design element.Exit1.9Usage GuidelinesUsage GuidelinesTable of ContentsPrintSection 1Basic Guidelines1. Do not use the reversed logo on an overly complicated or busy graphic backgr
24、ound.2. Do not use the reversed logo on a background color that provides insufficient contrast.3. Do not alter the size or color relationship of the logo elements to one another. In print applications,do not separate any of the logo elements. Certainlarge-scale signage applications may be an excepti
25、on. Please refer to signage manual for additional information.3.4. Do not use any colors except those specified in this document as official Crowne Plaza colors.1.2.4.5.5. Do not alter the shape of the logo or logotype.6.6. Do not use the old Crowne Plaza logo.Crowne PlazaExit1.10Usage Guidelines Co
26、ntinuedUsage GuidelinesTable of ContentsPrintSection 1Basic Guidelines1. Do not skew or distort the logo.2. Do not use a drop shadow under the logo.3. Do not change the Crowne Plaza lettering.3.4. Do not put an outline around the lettering.1.2.4.5.5. Do not extend the rule line as a decorative eleme
27、nt.6.6. Do not trap the logo in a distinctive shape that could be mistaken as part of the logo.Exit1.11Brand ColorsOfficial Crowne Plaza ColorsTable of ContentsPrintSection 1Basic GuidelinesThe official Crowne Plaza colors are the preferred colorsfor use in company visual communications.CROWNE PLAZA
28、 CRIMSONPantone 187 C*:C: 0 M: 91 Y: 72 K: 23R: 145 G: 10 B: 43Paint: Match Pantone 187 C3M Scotchcal Opaque Vinyl: Geranium 7725-633M Scotchcal Reflective Vinyl: Ruby Red 480-82CROWNE PLAZA GOLDPantone 4525 C:C: 0 M: 6 Y: 38 K: 18R: 203 G: 173 B: 115Paint: Match Pantone 4525 C3M Scotchcal Opaque Vi
29、nyl: Beige 7725-493M Scotchcal Reflective Vinyl: Gold 480-64*Pantone is a registered trademark of Pantone, Inc.Exit1.12Brand TypographyTypographyTable of ContentsPrintSection 1Basic Guidelines*Pantone is a registered trademark of Pantone, Inc.Stone Sans Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi
30、jklmnopqrstuvwxyz1234567890Stone Sans is the official font family for all companyvisual communications: Stone Sans Regular Stone Sans Italic Stone Sans Semibold Stone Sans Semibold Italic Stone Sans Bold Stone Sans Bold ItalicStone Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234
31、567890Stone Sans Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Stone Sans ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Stone Sans SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Stone Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcde
32、fghijklmnopqrstuvwxyz1234567890Exit1.13Hotel Naming GuidelinesLocation Name AdditionTable of ContentsPrintSection 1Basic GuidelinesThe location name can be centered with the top of theletters falling at a distance that is 1/2 of the height ofthe E in Crowne Plaza from the dividing bar.The height of
33、the letters are 1/2 of the height of theE in Crowne Plaza. The name should not extendbeyond the width of the logo and logotype plus theregulation clearspace. If the name requires two lines,the leading between those two lines is equal to 1/3 ofthe height of the E in Crowne Plaza.*Pantone is a registe
34、red trademark of Pantone, Inc.When adding the property/location name below theCrowne Plaza logo, the clear space guidelines must befollowed.The property/location name will replace the words Hotels& Resorts and will be set in all capital letters, in the fontTrade Gothic Bold 2, track 20, set in one o
35、r two lines.The clear space around the logo and hotel name must beequal to or greater than the height of the E in CrownePlaza.X1/2 X1/2 X9/16 XXXXXMaximum Line Length for Hotel Name1/2 X1/3 X1/2 X1-3/4 XNE W YO R KAT THE UNITE D NATIONSX1/2 X1/2 X9/16 XXXXXMaximum Line Length for Hotel Name1/2 X1-3/
36、4 XT ORO N T O C E N T RETrade Gothic Bold 2ABCDEFGHIJKLMNOPQRSTUVWXYZExit1.14Hotel Naming TypographyLocation Name FontTable of ContentsPrintSection 1Basic GuidelinesThe official font to be used when adding the hotellocation name below the Crowne Plaza logo andlogotype is Trade Gothic Bold 2. Trade
37、Gothic Bold 2is the only font which may be used and must be usedin all capital letters. It must also comply with all sizingand clear space guidelines laid out on page 1.12 of thisdocument.4. Do not remove the bar between the words CROWNE PLAZA and the location name. Do not allow the location name to
38、 invade the clear spaceguidelines laid out in this manual. A clear space equal to the cap height of the words Crowne Plazamust be maintained at all times.5. The location name should only appear below theCrowne Plaza logo and logotype in a centered alignment.1. Do not set the location name in any typ
39、e face otherthan Trade Gothic Bold 2.2. Never use a dark colored location name on a darkcolored background. White lettering may be usedin these situations.3. Do not allow the location name to extend beyondthe maximum width guidelines established in thismanual. Longer names should be set in two lines
40、.Exit1.15Hotel Name Usage GuidelinesLocation Name FontTable of ContentsPrintSection 1Basic Guidelines4.5.1.2.3.NE W Y ORKAT T HE UNIT E D NAT IONSN EW YO R KAT TH E U N ITED N ATIO N SNE W Y OR KAT THE U N I TE D N ATI ON SN EW YO R K AT T HE UN IT ED NATI ON SNE W Y ORKAT T HE UNIT E D NAT IONSNEW
41、YORKAT T H E U NI T ED N AT IO NS6.Welcome to the6. Never use the logo as part of a sentence.Exit1.16Logo File Naming SystemLocation Name FontTable of ContentsPrintSection 1Basic GuidelinescpXXXXXXXX_3DGR_LR.epsCrowne Plaza LogoFile FormatExamples:.eps.tif.jpg.fh9Description/Location (up to 8)Exampl
42、e:HR = Hotels & ResortsColor InformationOptions:3D = Three Dimensional (CMYK 4 color process)2C = 2 color (Pantone 187 C & Pantone 4525 C)1C = 1 color (Pantone 187 C Crimson)3DGR =Three Dimensional GrayscaleBL = black onlyREV = white only (Reversed)File SizeExamples:HR= High ResolutionMR = Medium Re
43、solutionLR= Low Resolutionlrg= largemed= mediumsml = smallThis Crowne Plaza logo electronic file naming systemhas been developed to make locating and using thecorrect logo file for each situation quick and easy.Both Macintosh and Windows formatted files areavailable on the Crowne Plaza logo CD.*Pant
44、one is a registered trademark of Pantone, Inc.ExitSection 2Stationery and Forms2.11Typing Grid2.12Guest Letterhead US2.13Guest Letterhead Metric2.14Guest Envelope US2.15Guest Envelope Metric2.16Fax Form US2.17Fax Form Metric2.18Compliments Card US2.19Compliments Card Metric2.0Stationery and FormsTab
45、le of ContentsPrintSection 2Stationery and FormsClick on the pages below to directly proceedSection 2Stationery and Forms2.1Business Card US2.2Business Card Metric2.3Hotel Letterhead US2.4Hotel Letterhead Metric2.5Continuation Sheet US2.6Continuation Sheet Metric2.7Hotel Envelope US2.8Hotel Window E
46、nvelope US2.9Hotel Envelope Metric2.10Mailing LabelExit2.1Business Card USBusiness Card TypographyTable of ContentsPrintSection 2Stationery and FormsPrint Colors:Crowne Plaza Logo and Logotype:Crowne Plaza Crimson (Pantone 187 C*)Crowne Plaza Gold (Pantone 4525 C*)Hotel Name and all other text:Crown
47、e Plaza Crimson (Pantone 187 C*)Printing Method:Offset LithographyPaper Stock:Neenah Paper, Classic Crest,Recycled Bright White,Smooth, 80 # CoverAlternate:Fox River, Capitol BondBright White, 80 # Cover or comparableN E W Y O R KAT T H E U N I T E D N AT I O N S.25”1.25“.25“.375“1.75”ABCNameTitle L
48、ineTitle Line 2.125“Business Card (3.5 in x 2 in):Hotel Name Linked to Logo:Trade Gothic Bold 2, 6 pt., track 28All letters are capitalized.Name:Stone Sans Semibold, 8/9 ptTitle Line:Stone Sans Italic, 8/9 pt.ABAddress:Stone Sans Regular, 7/9 pt.3 points leading between address and telephone.“Tel, F
49、ax, Pager, Direct, E-mail” Titles:Stone Sans Italic, 7/9 pt.Information Numbers:Stone Sans Regular, 7/9 pt.Note: Additional information lines are added as needed above the baseline measurement indicated.C304 East 42nd StreetNew York City, New York 10017tel 800.879.8836fax 212.986.1758pager 000.000.0
50、000direct 212.986.8800e-mail *Pantone is a registered trademark of Pantone, Inc.Exit2.2Business Card MetricBusiness Card TypographyTable of ContentsPrintSection 2Stationery and FormsPrint Colors:Crowne Plaza Logo and Logotype:Crowne Plaza Crimson (Pantone 187 C*)Crowne Plaza Gold (Pantone 4525 C*)Ho
