1、M a rc h 2 004Worldwide Signage GuidelinesCLICK TO ENTERINTERCONTINENTALH O TELS & R E S O R T SCLICK TO EXITWelcome to the InterContinentalHotels & Resorts WorldwideSignage Guidelines.Sections 3 through 8 provide anunderstanding of the basic rulesfor the proper selection ofInterContinental brand si
2、gnage.Please review these standardscarefully prior to attempting tospecify hotel and resort signage.Sections 10 through 13 outline thecomplete catalogue of brand signtypes, their design details and usage.Sections 14 and 15 define materialsand colour specifications, and providea list of authorised su
3、ppliersworldwide.(Click on the section numbers below to select)Section 2Programme GoalsSection 14Colour & Material SpecificationsSection 3Basic Rules of the InterContinental Brand IdentitySection 15Authorised Suppliers / LocationsSection 1IntroductionSection 4Brand SignatureSection 5Colour SystemSec
4、tion 6Naming & Type Font SystemSection 7Clear Space RulesSection 8Selection Criteria & Programme RequirementsSection 9How To Navigate This SectionSection 10High Level Building SignageSection 11Low Level Building / Main Entrance SignageSection 12Site SignageSection 13Interior SignageTable of Contents
5、March 2004print manualexit manualNextPreviouspage: 1 of 1These general signage guidelines are set up as an AdobeAcrobat PDF file for easy reference and printing.Several other CDs are available to assist you in the properimplementation of the InterContinental brand signage:InterContinental Brand Sign
6、age Artwork(PDF File)Digital artwork for all signage, support graphics, typestyles and icons illustrated in the guideline in PDF format.InterContinental Engineering Drawings(PDF File)Engineering drawings and manufacturing specificationsfor each sign type in PDF format.InterContinental Engineering Dr
7、awings(AutoCAD File)Engineering drawings and manufacturing specificationsfor each sign type in AutoCAD drawing format.Please address requests for these CDs and any questionsrelating to InterContinental brand signage to your RegionalTechnical Services Department.A new signage programme has been desig
8、ned as an integralpart of the revitalised InterContinental brand identity.Guidelines have been developed to define the overall designdirection for the programme and function as a catalogue,describing all elements of the signage system and their use.They will help you correctly select, manufacture an
9、d implementthe brand signage.Consistent and well executed InterContinental signage willstrengthen our brand name by increasing levels of awarenessamongst potential and existing guests, the local communityand the owning company and investor community.Welcome to the InterContinental Hotels & ResortsWo
10、rldwide Signage GuidelinesSection 1 IntroductionMarch 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1Section 2Programme GoalsMarch 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1Our new signage programme addresses both imageand functional issues.Improved Bra
11、nd Image: Upgrade and refresh the signage programme to reflect the revitalisedInterContinental brand image. Establish a consistent worldwide signage standard for all InterContinental Hotels & Resorts. Build a direct visual relationship between brand advertising and thehotel signs in the minds of the
12、 consumer. Provide high quality design that reflects the excellence of theInterContinental brand.Increased Functionality: Provide a system that is easy to use and one that ensures the properselection of the most effective signage. Increase the visual impact of our hotels signage both day and night.
13、Create a system that provides solutions to a broad range ofimplementation challenges.Section 3Basic Rules of theInterContinental BrandIdentityMarch 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1At the heart of all successful brand identity programmes are three absolutes.a well
14、designed graphic image, a solid set of brand standards and theconsistent application of brand graphics across all areas of implementation.Signage is the architectural display of the brand identity and an understandingof the basic graphic usage rules is paramount for its effective execution.On the fo
15、llowing pages, we will discuss: The brand signature, which is the logo medallion and logotype layoutsfor both hotels and resorts. We will explain the differences between hotel and resort identities. The colour system. The hotel naming and type font systems that are used to identify the individual ho
16、tel name and city designations. The clear space around the brand signature that improves the readabilityof the logo medallion and logotype layouts when applied to the buildingand signage panels.Understanding the basic rules of the InterContinental Brand Identity isthe essential first step. All of th
17、e InterContinental brand signage is basedon these design rules.The InterContinental signature is the graphicrelationship of the logo medallion andInterContinental logotype. They exist in anestablished format and should always appeartogether. The only exception is when the logomedallion appears alone
18、 on a building when spacelimitations prohibit use of the full signature.Both InterContinental Hotel and InterContinentalResort identities share the same brand signatureformats.The stacked orientation is the preferred layout.An alternate linear orientation is provided forbuildings with limited vertic
19、al signage area. Useof this sign format may provide an opportunityto increase the overall size of the sign, thusimproving the long-range visibility of the sign.An objective of the programme is to specify thelargest signage possible for maximum visibility.In areas with limited vertical space, there i
20、s analternate linear orientation.March 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1Section 4Brand SignatureLogotypeLogo MedallionBrandSignatureStacked Orientation(Preferred)Linear Orientation(Alternate)INTERCONTINENTALINTERCONTINENTALInterContinental BlueInterContinental Gold
21、Section 5Colour SystemColour is one of the most memorable andpowerful elements of brand recognition.In the new InterContinental brand identity,the basic brand colours are InterContinentalGold, White and Blue.While hotel and resort properties share theInterContinental Gold and White, one ofthe key di
22、fferentiating components of theresort signage program is a unique IC ResortBlue that replaces the IC Hotel Blue for allsign types.Specifications for the colour system have beendeveloped to ensure a consistent appearanceacross a broad range of materials includingpaint and translucent and opaque films
23、.Adherence to these standardsis mandatory.March 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1InterContinental Hotels Brand Colour SystemInterContinental WhiteInterContinental Resort BlueInterContinental GoldInterContinental Resorts Brand Colour SystemInterContinental WhiteA pr
24、ecise naming policy and graphic layout has beenestablished for the individual InterContinental Hotelproperties. The objective is to ensure that theInterContinental brand name always has prominence.There are three elements in the IC Hotelnaming system: The InterContinental brand signature which alway
25、s appears first. The historic hotel or geographic name that helps identify the hotel by differentiating it fromother IC properties in the same city. Trajan Boldtype font is used for these names. The city name is always used and is displayed inthe Futura Regular type font.Note: This naming system is
26、used for all signs withthe exception of the high level building signage, whereonly the brand signature (logo medallion and logotype)appear for improved long distance viewing.The graphic interrelationship betweenthese elements has been established andadherence to these standards is mandatory.Historic
27、 Hotel orGeographic Name(Trajan Type Font)N E W Y O R Kthe BarclayBrand NameCity Name(Futura RegularType Font)Brand NameCity Name(Futura RegularType Font)Trajan Bold(Historic Hotel orGeographic Name)InterContinental Hotels Brand Type Fontsa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5
28、6 7 8 9 0 &A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 &March 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 2Section 6Naming & Type Font SystemHotels Brand ProgrammeB E R L I NFutura Regular(City Name
29、)INTERCONTINENTAL2 Line Stacked Orientation/IC Hotel Brand Signature3 Line Stacked Orientation/IC Hotel Brand SignatureINTERCONTINENTALThe IC Resort naming policy and graphic layoutis based on the same rules as the hotel properties.The differences lie in the Florens type font that isused for the res
30、ort name or title and the use of theInterContinental Resort Blue.There are three elements in the IC Resortnaming system: The InterContinental brand signature which always appears first. The resort name or title that helps identify the hotel by differentiating it from other IC propertiesin the same c
31、ity. Florens type font is used forthese names. The city name is always used and is displayed inthe Futura Regular type font.Note: This naming system is used for all signs withthe exception of the high level building signage, whereonly the brand signature (logo medallion and logotype)appear for impro
32、ved long distance viewing.The graphic interrelationship betweenthese elements has been established andadherence to these standards is mandatory.Futura Regular(City Name)InterContinental Resorts Brand Type FontsA B C E D F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t
33、 u v w x y z 1 2 3 4 5 6 7 8 9 0 &A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 &March 2004table of contentsprint manualexit manualNextPreviouspage: 2 of 2Section 6Naming & Type Font SystemResort Brand ProgrammeResort Nameo
34、r Title(Florens Type Font)Brand NameCity Name(Futura RegularType Font)C I T Y N A M EFlorens(Resort Nameor Title)3 Line Stacked Orientation/IC Resort Brand SignatureResort NameINTERCONTINENTALA clear space standard has been developedto improve the graphic impact of ourbrand identity.This minimum cle
35、ar space is equal to theheight of the letter “I” in InterContinental.It must be maintained around the signature,hotel and city names.Careful consideration must given whenapplying a signature to all architecturalbackgrounds. Always observe the clear spacearea when positioning the IC signage to avoidi
36、nfringement from architectural details, surfacechanges, outer limits of the building, etc.XXXXXXXXXXC I T Y N A M EGEOGRAPHIC NAMEMarch 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 1Section 7Clear Space RulesStacked OrientationLinear OrientationC I T Y N A M EINTERCONTINENTALIN
37、TERCONTINENTALGeneral Selection Rules:Bigger is BetterSelect the largest signage available for the main brand identity on thehotel and its property. While its important to keep signage in properrelationship to the architecture of the hotel, larger format signs providethe greatest long-range identifi
38、cation. When dealing with local zoningboards, always present a request for the maximum allowable signage.Better Early Than LateThink of effective signage as a series of wayfinding links, leading yourguest to the hotel. The sooner you can provide information to your guesten route, the better. Conside
39、r applying for municipal motorway signage,if available, and try to implement long-range perimeter brand signswherever possible.Less is MoreCarefully select the number of signs that are necessary to help direct theguest around the hotel. Using too many signs causes visual clutter thatcan detract from
40、 a good guest experience.Section 8Selection Criteria &Programme RequirementsMarch 2004table of contentsprint manualexit manualNextPreviouspage: 1 of 4Section 8Selection Criteria &Programme RequirementsMarch 2004table of contentsprint manualexit manualNextPreviouspage: 2 of 4Special Zoning & Historic
41、 Location IssuesWhile a primary objective of this programme is to promote a consistentInterContinental image, there will be situations where local zoning or theheritage status of the hotel property preclude the implementation of thestandard signage plan. In these special cases, your regional InterCo
42、ntinentalHotels Group Technical Services Department will work with you to ensurethat the InterContinental brand identity is protected while respondingto the special requirements of that particular site.Upgrading Existing Hotel SignageAny InterContinental brand signage upgrade must be implemented ona
43、 complete property wide basis. Under no circumstance will a partialchange over from the old to the new brand signage be permitted.Section 8Selection Criteria &Programme RequirementsMarch 2004table of contentsprint manualexit manualNextPreviouspage: 3 of 4Selected Sign SuppliersIn order to ensure the
44、 highest product quality and image consistency forthe InterContinental brand signage program, InterContinental HotelsGroup (IHG) has selected highly qualified suppliers to provide paint,sign film, lighting components and special sign finishes. Substitutionswill be allowed, only if approved by IHG pr
45、ior to sign fabrication.Trademark UsageDepending on the hotel location, special legal requirements for the useof registration or trademarks may apply. For illustrative purposes, thisguideline demonstrates the registration mark (circle R) positioned inrelationship to the InterContinental logotype. Co
46、nsult your regionalInterContinental Hotels Group Technical Services Department for propertrademark usage rules.Section 8Selection Criteria &Programme RequirementsMarch 2004table of contentsprint manualexit manualNextPreviouspage: 4 of 4Code ComplianceSelected sign companies accept total responsibili
47、ty for site surveys, materialsprocurement, structural engineering, fabrication methods, and installationof sign components. The signage must comply with local codes governingthe use of graphic messages and symbols. These regulations may addressissues of accessibility, life-safety and visibility of t
48、he sign graphics basedon colour, contrast and type style. IHG, its employees, design consultants,advisers, and agents shall not be liable for any errors or omissions inthis guideline.InterContinental Hotels Group Exclusive OwnershipThe sign designs contained in these guidelines are the exclusive pro
49、pertyof InterContinental Hotels Group. Unauthorised use of these designs orreproduction of these specifications, in whole or in part, without writtenauthorisation from IHG is prohibited. The recipient of these specificationsshall maintain the confidentiality of such information and secrets,and shall
50、 return the original and its copies to IHG upon demand.Section 9Navigating This SectionThe diagram to the right explainsthe navigational features of thisguideline. It permits the user toquickly view typical sign types,details and specifications.Previous / BackwardClick on arrows to moveforward and b
