1、Lu RenjiaLu Renyi Lu RenbingLu RendingCEOCEOLuRendingMeeting-masterMeeting-masterLuRenjiaProfessor(invited)Professor(invited)LuRenbingMarketing DepartmentMarketing DepartmentManagerManagerLuRenyiLocationLocation First restaurant in West London,now it had built up a chain of 40 outlets within five ye
2、ars,using a franchising system.ServiceServiceFounderFounderBusinessBusinessTasteTaste120%Market DevelopmentMarket DevelopmentEva and Ramon Martinezrestaurant industryour share price rose by 120%within a weekoffer take-out serviceserve a sauce which varied from mild to very hot Unfortunately the comp
3、anys share price has fallen recently by over 80%.There has also been strong pressure onchief executives to resignas co-chairmen of the business.80%Confronting with the severe situation,we recently did a survey to find out what its customers thought about its restaurants.SURVEYSURVEYSURVEYSURVEYSURVE
4、YChicken breast burgerQuarter chicken,salad and riceSURVEY In short,I believe that there are lots of problems related to management and we need make major changes in the business.1 To provide a place to have a date2 diversification in Products 3 The development of health food4 low price not,but the coupon may5 not only do we some ads,such as5 but also some water army.5 but also some water army.our product should cover more market share.our service level shouldbe first-rate.the quality of food should be in the lead.
