1、running here and there: they had just discovered that a prisoner had escaped. At that moment, a large black car with four officers inside it, stopped at the camp gates. The officers got out and the prisoner stood to attention and saluted as they passed. When they had gone, the driver of the car came
2、 towards him. The man obviously wanted to talk. He was rather elderly with grey hair and clear blue eyes. The prisoner felt sorry for him, but there was nothing else he could do. As the man came near, the prisoner knocked him to the ground with a sharp blow. Then, jumping into the car, he drove off
3、as quickly as he could. Lesson82 Monster or fish? 是妖还是鱼？Fishermen and sailors sometimes claim to have seen monsters in the sea. Though people have often laughed at stories told by seamen, it is now known that many of these monsters which have at times been sighted are simply strange fish. Occasional
4、ly, unusual creatures are washed to the shore, but they are rarely caught out at sea. Some time ago, however, a peculiar fish was caught near Madagascar. A small fishing-boat was carried miles out to sea by the powerful fish as it pulled on the line. Realizing that this was no ordinary fish, the fis
5、herman made every effort not to damage it in any way. When it was eventually brought to shore, it was found to be over thirteen feet long. It had a head like a horse, big blue eyes, shining silver skin, and a bright red tail, The fish, which has since been sent to a museum where it is being examined
6、 by a scientist, is called an oarfish. Such creatures have rarely been seen alive by man as they live at a depth of six hundred feet.Lesson83 After the elections 大选之后The former Prime Minister, Mr Wentworth Lane, was defeated in the recent elections. He is now retiring from political life and has gon
7、e abroad. My friend, Crawley, has always been a fanatical opponent of Mr Lanes Radical Progressive Party. After the elections, Crawley went to the former Prime Ministers house. When he asked if Mr Lane lived there, the policeman on duty told him that since his defeat, the ex-Prime Minister had gone
8、abroad. On the following day, Crawley went to the house again. The same policeman was just walking slowly past the entrance, when Crawley asked the same question. Though a little suspicious this time, the policeman gave him the same answer. The day after, Crawley went to the house once more and aske
9、d exactly the same question. This time, the policeman lost his temper. I told you yesterday and the day before yesterday, he shouted, Mr Lane was defeated in the elections. He has retired from political life and gone to live abroad ! I know, answered Crawley, but I love to hear you say it ! Lesson84
10、 On strike 罢工Busmen have decided to go on strike next week. The strike is due to begin on Tuesday. No one knows how long it will last. The busmen have stated that the strike will continue until general agreement is reached about pay and working conditions. Most people believe that the strike will la
11、st for at least a week. Many owners of private cars are going to offer free rides to people on their way to work. This will relieve pressure on the trains to some extent. Meanwhile, a number of university students have volunteered to drive buses while the strike lasts. All the young men are expert d
12、rivers, but before they drive any of the buses, they will have to pass a special test. The students are going to take the test in two days time. Even so, people are going to find it difficult to get to work. But so far, the public has expressed its gratitude to the students in letters to the Press.
13、Only one or two people have objected that the students will drive too fast!Lesson85 Never too old to learn 活到老学到老I have just received a letter from my old school informing me that my former head- master, Mr Regmald Page, will be retiring next week. Pupils of the school, old and new, will be sending
14、him a present to mark the occasion. All those who have contributed towards the gift will sign their names in a large album which will be sent to the headmasters home. We shall all remember Mr Page for his patience and understanding and for the kindly encouragement he gave us when we went so unwillin
15、gly to school. A great many former pupils will be attending a farewell dinner in his honour next Thursday. It is a curious coincidence that the day before his retirement, Mr Page will have been teaching for a total of forty years. After he has retired, he will devote himself to gardening. For him, t
16、his will be an entirely new hobby. But this does not matter, for, as he has often remarked, one is never too old to learn. Lesson86 Out of control 失控As the man tried to swing the speed-boat round, the steering-wheel came away in his hands. He waved desperately to his companion, who had been water-sk
17、iing for the last fifteen minutes. Both men had hardly had time to realize what was happening when they were thrown violent1y into the sea. The speed-boat had struck a buoy, but it continued to move very quickly across the water. Both men had just begun to swim towards the shore. when they noticed w
18、ith dismay that the speed-boat was moving in a circle. It now came straight towards them at tremendous speed. In less than a minute, it roared past them only a few feet away. After it had passed, they swam on as quickly as they could because they knew that the boat would soon return. They had just h
19、ad enough time to swim out of danger when the boat again completed a circle. On this occasion, however, it had slowed down considerably. The petrol had nearly all been used up. Before long, the noise dropped completely and the boat began to drift gently across the water.Lesson87 A perfect alibi 极好的不
20、在犯罪现场的证据At the time the murder was committed, I was travelling on the 8.0 oclock train to London, said the man.Do you always catch such an early train ? asked the inspector.Of course I do, answered the man. I must be at work at 10.0 oclock. My employer will confirm that I was there on time. Would a
21、later train get you to work on time ? asked the inspector. I suppose it would, but I never catch a later train.At what time did you arrive at the station ?At ten to eight. I bought a paper and waited for the train.And you didnt notice anything unusual ? Of course not.I suggest, said the inspector, t
22、hat you are not telling the truth. I suggest that you did not catch the 8.0 oclock train, but that you caught the 8.25 which would still get you to work on time. You see, on the morning of the murder, the 8.0 oclock train did not run at all. It broke down at Ferngreen station and was taken off the l
23、ine.Lesson88 Trapped in a mine 困在矿井里Six men have been trapped in a mine for seventeen hours. If they are not brought to the surface soon they may lose their lives. However, rescue operations are proving difficult. If explosives are used, vibrations will cause the roof of the mine to collapse. Rescue
24、 workers are therefore drilling a hole on the north side of the mine. They intend to bring the men up in a special capsule. If there had not been a hard layer of rock beneath the soil, they would have completed the job in a few hours. As it is, they have been drilling for sixteen hours and they stil
25、l have a long way to go. Meanwhile, a microphone, which was lowered into the mine two hours ago, has enabled the men to keep in touch with the closest relatives. Though they are running out of food and drink, the men are cheerful and confident that they will get out soon. They have been told that re
26、scue operations are progressing smoothly. If they knew how difficult it was to drill through the hard rock, they would lose heart. Lesson89 A slip of the tongue 口误People will do anything to see a free show-even if it is a bad one. When the news got round that a variety show would be presented at our
27、 local cinema by the P. and U. Bird Seed Company, we all rushed to see it. We had to queue for hours to get in and there must have been several hundred people present just be- fore the show began. Unfortunately, the show was one of the dullest we have ever seen. Those who failed to get in need not h
28、ave felt disappointed as many of the artistes who should have appeared did not come. The only funny things we heard that evening came from the advertiser at the beginning of the programme. He was obviously very nervous and for some minutes stood awkwardly before the microphone. As soon as he opened
29、his mouth, everyone burst out laughing. We all know what the poor man should have said, but what he actually said was: This is the Poo and Ee Seed Bird Company. Good ladies, evening and gentlemen !lesson90 Whats for supper ？ 晚餐吃什么？Though Brazil is one of the richest countries in the world, much of i
30、t has not yet been developed. It was mainly for this reason that the Brazilian government decided to have a new city built 600 miles north-west of Rio de Janeiro. Designed by the great architect Lucio Costa, the new city, Brasilia, replaced Rio de Janeiro as the capital of Brazif in 1960. Brasilia h
31、as been carefully planned for modern living. Its wide roads, which can take fourteen lanes of traffic, have been keptaway from living areas. Children do not have to cross busy streets to go to school. Housewives can visit-shopping centres on foot, for in these specially designed living areas, cars a
32、re unnecessary. At first, the government had great difficulty in persuading people to leave Rio and to settle in Brasilia. Since 1960, however, the population has been growing all the time. Brasilia has quickly established itself as the capital of the country. The idea to have the capital moved so f
33、ar inland will have a great effect on the future of Brazil.Lesson91 Three men in a basket 三人同篮A pilot noticed a balloon which seemed to be making for a Royal Air Force Station nearby. He informed the station at once, but no one there was able to explain the mystery. The officer in the control tower
34、was very angry when he heard the news, because balloons can be a great danger to aircraft. He said that someone might by spying on the station and the pilot was ordered to keep track of the strange object. The pilot managed to circle the balloon for some time. He could make out three men in a basket
35、 under it and one of them was holding field-glasses. When the balloon was over the station, the pilot saw one of the men taking photographs. Soon afterwards, the balloon began to descend and it landed near an airfield. The police were called in, but they could not arrest anyone, for the basket conta
36、ined two Members of Parliament and the Commanding Officer of the station! As the Commanding Officer explained later, one half of the station did not know what the other half was doing ! Lesson92 Asking for trouble 自找麻烦It must have been about two in the morning when I returned home. I tried to wake u
37、p my wife by ringing the door-bell, but she was fast asleep, so I got a ladder from the shed in the garden, put it against the wall, and began climbing towards the bedroom window. I was almost there when a sarcastic voice below said, I dont think the windows need cleaning at this time of the night.I
38、 looked down and nearly fell off the ladder when I saw a policeman. I immediately regretted answering in the way I did, but I said, I enjoy宏远牌“无公害猪肉”市场前景及销售的可行性报告 目前在整个中国的市场上，许多食品的质量和卫生状况令人堪忧。由于食品质量的不合标准和不洁引起的中毒和死亡事件时有发生，广大消费者忧心之极，非常渴望一种安全、卫生、环保、健康的无公害食品的出现，很多有识之士和企业集团，都将注意集中到了开发这类新产品热点上，以求造福亿万消费者，从
39、而挤身于这巨大的商机之中。我们宏远生物工程公司以微生物在农业上的运用为方向，已取得国家AA级绿色食品生产资料认定。为了适应目前推崇的无污染、无公害食品的发展方向，使我公司微生物制剂产品取得更大的市场，和持续发展，我们欲开发一种较为实际的新产品“无公害健康猪肉”，尝试在饲养过程中控制抗菌素、激素等其它物质的添加，使肉品的品质基本达到欧洲共同体国家市场标准，质量品质全部达到农业部颁部的“无公害猪肉”的标准。创建宏远牌肉品的品牌，以寻求新的利润增长点，调整我公司现有的产品结构模式和侧重方向，形成与目前产品互为倚角共同发展的势态。在“无公害猪肉”的营销模式上，我们试图以一种全新的，且目前在新产品开发时
40、较为盛行的模式。即：控制、监督饲养、封闭管理、定点销售，建立市场，打造绿色第一品牌，带动清洁、卫生、健康食品的消费市场的有序发展。这种开发新产品的营销模式，可以节省开发资金，放弃繁杂薄利的环节，使得有利于建立自己的市场，并打造好自己的品牌，提高新产品上市的成功率。为了使我们的设想更加具体化，以及使可行性方案更加贴进实际，我们对广州市内猪肉销售的流通环节和终端消费市场，进行了较为仔细的市场调查。我们期望的是，通过调查，摸清市场的需求，和市场同类产品的结构，以及大多数市民的消费方式，和大致的消费承受能力。以期找到与我们公司现有的人力与财力资源及技术状况和市场适应能力相符合的新产品品牌，建立营销模式
41、，为我们的新产品在市场上占领一席之地并赢得持续发展，最终能获取丰厚的利润回报。经过一个月对广州市的政府各职能部门，各检疫检验部门，各定点屠宰场和几家相关的科研机构以及广州市近五十家不同地点分布的各超级市场及肉菜市场的各项指标的调研，基本达到了我们设想的要求，初步确立了“无公害健康猪肉”的基本市场营销模式。综合本次市场调研的各项数据，我们认为：我公司完全有能力开发好宏远牌的“无公害猪肉”，基本可在当月赢利，且市场前景非常远大。假以时日，我们还可将宏远牌的“无公害健康猪肉”推向珠江三角洲地区，继而发展成为全国性的品牌。并为下一步，将其品质、提高到绿色食品的档次并连动开发蔬菜、水果、大米等系列产品，
42、从而更进一步带动我们公司生产的微生物产品的长足持续发展。由此看来，其前景将会十分美好！一、基本情况及分析上月五月九日起，我们新产品开发调研小组开始工作，在壹个月的时间里，在借鉴了公司在开发本产品前几次工作的基础上，我们对新产品所要涉及的领域有目的性地进行了较为仔细的工作。调研中我们看到，目前，在整个中国的肉食品供应市场上，肉食品种类繁多，目前市场上的“放心肉”和“安全肉”所能达到的指标是：优点：1 为定点屠宰的猪肉；2 无传染病；3 猪肉没有注水：缺点：1 猪肉来源和饲养过程不清楚；2 对猪肉中是否有抗生素和“瘦肉精”及其它有害物质残留不清楚，没有检测；3 屠宰后没经过冷藏保鲜；4 运输过程是
43、敞开式的，不合乎卫生标准；所以说，目前市场上的“放心肉”，“安全肉”本质上是传统的面临淘汰的热鲜肉，并不能真正保证消费者的安全，仅此而已。目前全国各类肉制品加工总量约为200多万吨，约占肉类总产量的4%左右，冷却加工肉还处于起步阶段，市场上90%以上还是热鲜肉，（包括已推出的所谓“安全肉及放心肉”）而发达国家肉制品的产量平均要占肉类总产的30%40%，在欧洲和日本高达70%，而生鲜肉品普遍实行冷却分割，冷链运销。而在我国由于技术水平相对落后，经营企业对质量、安全、卫生意识较差，在质量监控和冷却分割和冷链运销上几乎没有实行。 在对肉品中抗生素、“瘦肉精”以及其它物质的含量上，欧盟各国及日本都有较
44、高的要求，按目前我国的环境和饲养水平以及疫病的防治与治疗水平的要求与其并肩还有极个别指标，暂难以达到。我们公司这次开发的猪肉产品，执行中华人民共和国农行部行业标准NY50292001 无公害食品猪肉标准，此标准是在2001年10月起实施的，目前国内还没有企业参照此标准进行猪肉生产和销售。我们欲开发的“无公害健康猪肉”采用的标准是目前国内占领先地位的，就是与欧洲共同体等先进国家所采用的标准也基本相同。无公害健康猪肉的特点：1 在选定的生猪饲养场从乳猪开始进行监督饲养；2 严格控制喂养饲料和添加剂的成分；3 严格控制疫病的防治和治疗过程中抗生素的用法和用量；4 严格的定期对各项指标的抽查和检验；5
45、 严格的饲养档案建立制度；6 严格的屠宰，冷藏、保鲜分割和包装管理；7 严格的全封闭式冷链配送；8 全指标的检验；9 代表国际先进成果的小包装冷却保鲜猪肉；通过比较，我们认为目前我们开发的猪肉品质标准与欧盟标准是基本一致的，在中国甚至在世界上许多发达国家来看，都属于很高层次的产品。在消费者市场的调查上，我们通过在不同社区环境的超市做了小范围的市场调查，约有60%以上的被调查者知道猪肉中有害物质残留对身体有很大危害（主要表现在对“瘦肉精”）年轻人的可知比率更达70%以上。80%以上的消费者对无公害食品非常欢迎，并愿意购买，其中大多数人对价格稍高也持肯定态度。价格涨幅在30%40%的接受率，在被调
46、查人中约占60%。在调查中发现，平均一个三口之家，一天猪肉消费量约在500g左右，如以6元/500g的平均价计算，价格涨幅按35%计算，每天约增消费2元，一个月每个家庭多支出60元。这对于一般家庭来说都是完全可以接受的。通过调查可以看出广大消费者是乐于接受也可以接受无公害食品的，引借中国食品报的一句话：绿色及清洁无公害健康食品是保证中国经济持续发展的一块基石。二、商业运作1） 品牌的打造与宣传2） 牲猪的监督饲养3） 运输4） 屠宰与冷藏分割5） 冷链配送入市6） 销售回款1） 品牌的打造与宣传。在宣传和推广我们所欲推出的宏远牌“无公害猪肉”品牌时，一定要重点明示何为“无公害猪肉”，说明要清楚
47、简明，要通俗地指出“无公害猪肉”与当前市面上的肉品及所谓“放心肉”和最近可能推出的“安全肉”的区别。要设法利用一些典型事件为楔点，用新闻的方式在主要报刊上反证，及时切入我们的产品，以达到宣传我们品牌的目的。要在发行量很大的报纸如：羊城晚报、广州日报、南方都市报上面介绍我们的产品和生产的全过程，特别要注意，报道的着重点是饲养环境，饲料的特选，疫病的防治，以及屠宰场所及冷冻保鲜分割，储藏，冷链运输及包装的全过程。籍以说明我们对质量全程控制的科学性和严格性。还要争取我们的产品上市前，在电视上的黄金时段连续播出一星期。我们除了在产品推介的前台做足百分百外，还要组织一些食品及养殖类专家撰文，以学术文章的
48、方式侧面进行产品推介，为了提高产品的可信度，我们所选的质量检测部门一定要具有代表性和权威性。在力争以上做好的情况下，如能争取到保险公司的质量保证，那幺，我们入市前的推广工作就基本园满了。整个宣传工作我们将会选定一媒体策划机构进行专门策划，以期达到我们的各项目标。如果我们在此间能找到一个或几个，诸如驻港部队这样的，在社会上有影响的单位，进行我们品牌猪肉的特许供应，除了对提高我们品牌的知名度外，对我们进入销售环节后的工作也会有很大的益处。2） 牲猪的监督饲养在这环节上做的好坏，将会直接影响到我们后续工作的开展，并直接影响到我们品牌的信誉，和我们的品牌是否能够在市场站稳脚跟和持续发展的问题。1 为了
49、提高我们产品的可信度，在产品开发和入市初期，我们拟将牲猪饲养的场地选在广东省某地，我们将聘请饲养专家和农科院畜产业教授，亲临现场为我们提供专家建议和可行性评估，以期在饲养场的环境水源、有无工业污染、有无现定的疫情地区等方面，和其它各项条件能否达到我们产品所需的各项条件。2 牲猪饲养场选定后，我们将协同饲养专家针对我们产品的品质要求制订专门饲养饲料，做好饲料添加剂的选择以及定出疫病的防治办法，以及整个饲养监督程序的建立，和各种措施的可行性评估。3 建立和建全牲猪饲养档案，详细记录每头猪的品种来源，记录从乳猪饲养，到出栏，直至宰杀的全过程，其中包括饲养饲料的记录与疫病防治用药的记录，已便使猪肉品质控制在最优状态，并为后续饲养提供经验和检验依据，并使各种
