1、 MOOC 商务英语-中南财经政法大学 中国大学慕课答案第 1 周测试题1、问题：Business environment may be defined as a set of conditions social, legal,economical, political or institutional that is absolutely controllable in nature and affectsthe functioning of organization.选项：A、正确B、错误正确答案:【错误】2、问题：An organizations internal environment
2、 is composed of the elements withinthe organization, including current employees, management, and especially corporateculture.选项：A、正确B、错误正确答案:【正确】3、问题：External factors can also affect a companys business environment and thebusiness has more control over these factors.选项：A、正确B、错误正确答案:【错误】4、问题：The ele
3、ments that make up the internal environment include organizationalmission statement, company policy, formal structure, organizational culture,organizational climates, resources, managerial philosophies, and managerial leadershipstyles.选项：A、正确B、错误正确答案:【正确】5、问题：The process by which organizations monit
4、or their environments and identifythe opportunities and threats affecting their business is known as environmentalwatching.选项：A、正确 B、错误正确答案:【错误】6、问题：The only form of entrepreneurship is starting new businesses.选项：A、正确B、错误正确答案:【错误】7、问题：Successful entrepreneurship depends on many factors. Of primary i
5、mportanceis money.选项：A、正确B、错误正确答案:【错误】8、问题：Even today, there is no widely accepted definition ofentrepreneur andentrepreneurship.选项：A、正确B、错误正确答案:【正确】9、问题：In general, entrepreneurs should search for ways to delegate some of theirleadershiptasks rather than their managementtasks.选项：A、正确B、错误正确答案:【错误】10
6、、问题：Management of an entrepreneurial organization requires policies thatencourage innovation and reward those who innovate.选项：A、正确B、错误正确答案:【正确】第 2 周测试题1、问题：Business opportunities are not equally obvious to everyone, but they areequally available to anyone with the experiences and the knowledge of di
7、scovering them.选项：A、正确 B、错误正确答案:【正确】2、问题：Once a would-be entrepreneur has identified what he or she thinks is apromising unmet need, he or she should evaluate and identify the risks that should beconsidered in deciding whether or not to pursue that business opportunity.选项：A、正确B、错误正确答案:【正确】3、问题：You d
8、ont need to understand the attractiveness of the industry youre going toenter because you will know it later on.选项：A、正确B、错误正确答案:【错误】4、问题：In addition to conducting market analysis and competitive analysis, and alsolooking at the industry and government, there are some other risks that entrepreneurssh
9、ould take into account.选项：A、正确B、错误正确答案:【正确】5、问题：Very often, entrepreneurs - particularly smart entrepreneurs - areoverwhelmed by the technological aspect, and they pay too little attention to what thecustomers want.选项：A、正确B、错误正确答案:【正确】6、问题：Business is all about tricks, win-lose deals, and dishonesty
10、.选项：A、正确B、错误正确答案:【错误】7、问题：A new and small company should notcompete with the big companies on theissue of price.选项： A、正确B、错误正确答案:【正确】8、问题：A partnership must consist of three or more individuals who co-own thebusiness.选项：A、正确B、错误正确答案:【错误】9、问题：Before you register a business name and get your license,
11、youd bettercheckwith the local Administration of Industry and Commerce to make sure the name youchose is not already taken.选项：A、正确B、错误正确答案:【正确】10、问题：Once you have raised the money to start or expand your business, you dontneed to have a business plan any longer.选项：A、正确B、错误正确答案:【错误】第 3 周测试题1、问题：Organ
12、izational structures should be shaped and implemented for the primarypurpose of making more money for the company.选项：A、正确B、错误正确答案:【错误】2、问题：Employees within a functional department of an organization tend to performa specialized set of tasks, for instance, the engineering department would be staffed
13、onlywith engineers.选项：A、正确B、错误正确答案:【正确】 3、问题：The virtual structure is aspecial form of boundaryless organization . A virtualorganization does not physically exist, but enabled by software to exist.选项：A、正确B、错误正确答案:【正确】4、问题：There is one structure, set of systems, or method of staffing that is appropri
14、atefor all organizations.选项：A、正确B、错误正确答案:【错误】5、问题：The formal organization is the network of social interactions among itsemployees.The informal organizations can be seen and represented in chart form.选项：A、正确B、错误正确答案:【错误】6、问题：There are two broad categorizations of recruitment: internal recruitment an
15、dexternal recruitment.选项：A、正确B、错误正确答案:【正确】7、问题：Recruitment at schools and universities is most appropriate when the vacantpositions are high level like senior management positions.选项：A、正确B、错误正确答案:【错误】8、问题：Employment agencies or executive recruiters are sometimes simply known as“head hunters” and the
16、ir main job includes searching for the right candidate to fill avacant position existing in a firm.选项：A、正确B、错误正确答案:【正确】 9、问题：Training should be limited to new employees only.选项：A、正确B、错误正确答案:【错误】10、问题：There are two primary training approaches which organizations may adopt inrespect to new employee: o
17、n-the-job training and off-the-job training.选项：A、正确B、错误正确答案:【正确】第 4 周测试题1、问题：Intrinsic motivation is based on taking pleasure in an activity rather thanworking towards an external reward. Extrinsic motivation refers to the performance of anactivity in order to attain an outcome.选项：A、正确B、错误正确答案:【正确】2
18、、问题：Money is the only factor that can be used in motivating employees.选项：A、正确B、错误正确答案:【错误】3、问题：At the very top of Maslows hierarchy of five needs is our human need for“safety”.选项：A、正确B、错误正确答案:【错误】4、问题：Employees often find interaction and communication with and attention fromsenior and executive mana
19、gers motivational.选项：A、正确B、错误正确答案:【正确】 5、问题：Recognition of employees performance is high on the list of employee needsfor motivation.选项：A、正确B、错误正确答案:【正确】6、问题：Corporate culture is the collective behavior of people that are part of anorganization, it is also formed by the organization values, visions,
20、 norms, workinglanguage, systems, and symbols, and it includes beliefs and habits.选项：A、正确B、错误正确答案:【正确】7、问题：The values of a corporate culture can only influence the top managersbehaviors.选项：A、正确B、错误正确答案:【错误】8、问题：A strong corporate culture exists where staff respond to stimulus because oftheir respect
21、 to organizational values.Conversely, there is weak culture where there islittle respect to organizational values and strict control must be exercised.选项：A、正确B、错误正确答案:【正确】9、问题：National Culture is the values and attitudes shared by individuals from aspecific country. It has no influence on the corpor
22、ate culture.选项：A、正确B、错误正确答案:【错误】10、问题：Corporate culture may impact the level of employee creativity and thestrength of employee motivation.选项：A、正确B、错误正确答案:【正确】 第 5 周测试题1、问题：In economics production just means the manufacturing of physical goods withexchange value.It doesnt include the provision of se
23、rvices.选项：A、正确B、错误正确答案:【错误】2、问题：The basic factors of production in an economy include labor, capital, andnatural resources.选项：A、正确B、错误正确答案:【正确】3、问题：Products generally fall into two categories: consumer products and industrialproducts.选项：A、正确B、错误正确答案:【正确】4、问题：The first stage in the new product develo
24、pment processis Idea Generation. Inthis stage a company is basically involved in the systematic search for new product ideaswithin the company.选项：A、正确B、错误正确答案:【错误】5、问题：A product life cycle refers to the time period of producing a product frombeginning to end.选项：A、正确B、错误正确答案:【错误】6、问题：Marketing involv
25、es selling products and services, but that doesnt meanmarketing is limited to sales activities.选项：A、正确 B、错误正确答案:【正确】7、问题：An organizations marketing and selling activities should be carried out undera well-thought-out philosophy of efficiency, effectiveness, and socially responsibility,which is just
26、the concept of marketing.选项：A、正确B、错误正确答案:【正确】8、问题：The marketing mix is the set of ideas that the firms have in doing itsmarketing.选项：A、正确B、错误正确答案:【错误】9、问题：The function of marketing is only about selling and buying of products orservices.选项：A、正确B、错误正确答案:【错误】10、问题：Market segmentation is the process of
27、 dividing a broad consumer or businessmarket into sub-groups of consumers.选项：A、正确B、错误正确答案:【正确】第 6 周测试题1、问题：Financial management is the management of monetary resources. It involvesplanning accurately, directing the monetary resources at correct time and controlling thefinancial activities of a firm.
28、选项：A、正确B、错误正确答案:【正确】 2、问题：Financial management should just focus on the tangible annual income andprofit.选项：A、正确B、错误正确答案:【错误】3、问题：In general, financial management consists of four kinds of management:investment management, capital raising management，working capital management andprofit distribution.
29、选项：A、正确B、错误正确答案:【正确】4、问题：The only function of accounting and financial management system istoprevent financial risks.选项：A、正确B、错误正确答案:【错误】5、问题：Internal controls can prevent or identify mistakes, making the financial systemmore accurate and reliable.选项：A、正确B、错误正确答案:【正确】6、问题：Financing is the commercial
30、 activity of providing funds for business activities,making purchases or investing.选项：A、正确B、错误正确答案:【正确】7、问题：Equity financing deals with borrowing money and repaying it with interest.选项：A、正确B、错误正确答案:【错误】 8、问题：The debt financing can be a secured loan which requires guarantees by yourproperty, or an un
31、secured loan which only requires your reputation.选项：A、正确B、错误正确答案:【正确】9、问题：Venture capital is one of the popular forms of debt financing used to financehigh-risk, high-return businesses.选项：A、正确B、错误正确答案:【错误】10、问题：Debt and equity financing provide different opportunities for raising funds,and a commerc
32、ially acceptable ratio between debt and equity financing should bemaintained.选项：A、正确B、错误正确答案:【正确】第 7 周测试题1、问题：As the economy develops and businessmen have been exerting ever-growinginfluence, more and more people demand businesses to behave more ethically andbecome more responsible toward the societ
33、y.选项：A、正确B、错误正确答案:【正确】2、问题：The objective of corporate social responsibility is to encourage actions thatpromote activities that have a positive impact on employees, stakeholders, clients and theenvironment.选项：A、正确B、错误正确答案:【正确】3、问题：Social responsibility is very important to the short-term business su
34、ccess.选项：A、正确 B、错误正确答案:【错误】4、问题：For a business to be socially responsible it means that the business isconscious of the environment in which it operates.选项：A、正确B、错误正确答案:【正确】5、问题：A company can shoulder its social responsibility in different ways, such asgiving fair wages to workers, sponsoring sporti
35、ng events, or helping the public solvecommon problems.选项：A、正确B、错误正确答案:【正确】6、问题：The international business is developing rapidly under the background ofglobalization.选项：A、正确B、错误正确答案:【正确】7、问题：The globalization of markets is about the expension of the world market insize.选项：A、正确B、错误正确答案:【错误】8、问题：Althou
36、gh firms marketing abroad face many of the same challenges as firmsmarketing domestically, international environments present added uncertainties whichmust be accurately interpreted.选项：A、正确B、错误正确答案:【正确】9、问题：Learning foreign languages is considered as the biggest challenge to growth ininternational m
37、arkets.选项： A、正确B、错误正确答案:【错误】10、问题：Compared to joint ventures and direct investment, exporting consists of theleast risk for a company which wants to enter the international market.选项：A、正确B、错误正确答案:【正确】第 8 周测试题1、问题：Electronic business is commonly referred to as e-business, or an internetbusiness. It m
38、ay be defined as the application of information and communicationtechnologies (ICT) in support of all the activities of business.选项：A、正确B、错误正确答案:【正确】2、问题：E-businessis nothing but buying and selling of goods on the web.E-commerceis a little different as it is not limited to commercial transactions, b
39、ut it alsoprovides other services.选项：A、正确B、错误正确答案:【错误】3、问题：Click-and-click retailers are those e-business companies that sell productsonly via the website.选项：A、正确B、错误正确答案:【正确】4、问题：Brick-and-click retailers are those companies that sell products both via a website and via a physical store.选项：A、正确B、错误
40、正确答案:【正确】 5、问题：A website following B2B business model sells its product directly to acustomer.选项：A、正确B、错误正确答案:【错误】6、问题：As the technology gets more advanced, less expensive and more available, ithas become even cheaper to start a business on line.选项：A、正确B、错误正确答案:【正确】7、问题：The success of an e-business
41、depends largely on the success of the deliverychannel partner.选项：A、正确B、错误正确答案:【正确】8、问题：Even today the security problem is still one of the biggest concerns for bothbuyers and sellers in online shopping.选项：A、正确B、错误正确答案:【正确】9、问题：The type of website an e-business company builds only depends on its budg
42、et.选项：A、正确B、错误正确答案:【错误】10、问题：Eventually, every business has to adopt e-business practices in order toensure survival and success, be it partially or completely.选项：A、正确B、错误正确答案:【正确】商务英语慕课结业考试 1、问题：National Culture is the values and attitudes shared by individuals from aspecific _.选项：A、cityB、provinceC
43、、countryD、area正确答案:【country】2、问题：_are the resources available to an economy for the production of goodsand services.选项：A、Methods of productionB、Means of productionC、Factors of productionD、Elements of production正确答案:【Factors of production】3、问题：When buying _ consumers often do a lot of comparison base
44、d on cost,brand, and style.选项：A、industrial goodsB、agricultural goodsC、convenience goodsD、shopping goods正确答案:【shopping goods】4、问题：_ is to obtain the information about the current market situation andfuture perspectives.选项：A、market developmentB、market researchC、marketing testingD、market division正确答案:【
45、market research】5、问题：All of the following are elements in a marketing mix except _ .选项：A、planB、placeC、priceD、product正确答案:【plan】 6、问题：Financial management is the management of _ resources.选项：A、naturalB、humanC、materialD、monetary正确答案:【monetary】7、问题：_ is an examination of records or financial accounts to check theiraccuracy.选项：A、InspectionB、SupervisionC、AuditD、Evaluation正确答案:【Audit】8、问题：_ is just the commercial activity of providing funds for businessactivities, making purchases or investing.选项：A、B
