1、 MOOC 商务英语阅读-洛阳师范学院 中国大学慕课答案Vocabulary A1、问题：One family reported these business activities for a certain day: issued checksto pay automobile insurance and electric bill; bought a rug and chairs; mailed a lettertoordersome books.选项：A、printB、ask forC、postD、comment on正确答案:【ask for】2、问题：Whatlineof busin
2、ess is hein?选项：A、areaB、activityC、featureD、interest正确答案:【area】3、问题：Although you may have ageneral understanding of the meaning of eachstatement, at this time you probably would have difficulty in giving aclear-cutexplanationof business.选项：A、straightforwardB、absoluteC、definiteD、first-class正确答案:【defini
3、te】4、问题：Each of these instances - making goods, buying and selling goods.illustratesthe meaning of business.选项：A、emphasizesB、impliesC、explainsD、evaluates正确答案:【explains】 5、问题：Few families keep on hand enough food and other essentials for more thanabriefperiod and any stoppage in the flow of products
4、would result in considerablesuffering.选项：A、specialB、hardC、simpleD、short正确答案:【short】6、问题：If just onephaseof business, such as transportation, were to suspendoperations, factories would not ship their products.选项：A、exampleB、percentC、groupD、aspect正确答案:【aspect】7、问题：Soon workers would be laid off because
5、 of shutdowns and with the loss inwages, families would have tocurtailtheir buying.选项：A、postponeB、planC、cancelD、cut down正确答案:【cut down】8、问题：Only when the business activities of the community. the state, and the nationare functioning smoothly can there beprosperityfor everyone.选项：A、freedomB、wealthC、o
6、pportunityD、security正确答案:【wealth】9、问题：For the business owner business activities offer the opportunity torenderaservice and to make a profit.选项：A、obtainB、winC、provide D、get rid of正确答案:【provide】10、问题：Because itfurnishesthe things we use, gives us useful work to do, offersopportunities for saving and
7、investing, and aids the national defense, business is truly thebackbone of modern life.选项：A、turns outB、decoratesC、completesD、supplies正确答案:【supplies】Vocabulary B1、问题：Conversely, as a consumer youre free to buy whatever you want and canafford, from whomever you choose.选项：A、theoreticallyB、controversial
8、lyC、contradictorilyD、by contrast正确答案:【by contrast】2、问题：Thecatch, of course, is that youll get $3 less for each pair you sell and youllstill have to cover the same expenses.选项：A、baitB、gainC、goalD、drawback正确答案:【drawback】3、问题：This basichead-ontype of competition tends to keep prices down, which isobvio
9、usly good for the buying public.选项：A、straightB、face-to-faceC、indirectD、common正确答案:【face-to-face】 4、问题：But it canspurpeople to buy more, and this, in tu, can help keep businessoperating at high capacityand employing more workers.选项：A、persuadeB、demandC、urgeD、tempt正确答案:【urge】5、问题：Price levels oftenresp
10、ond toforces of supply and demand.选项：A、interact withB、act according toC、account forD、stand for正确答案:【act according to】6、问题：By the same token,peomatchple will usuallymatchmatchpay more forsomething they want thats in short supply.选项：A、symbolicallyB、consequentlyC、accordinglyD、similarly正确答案:【similarly】7
11、、问题：If the product is widely available, people wont be willing to pay as much andthe sellers will have tosettle forlower prices选项：A、acceptB、negotiateC、chargeD、bid正确答案:【accept】8、问题：The result of all thisin theory, at leastis that the consumers will get whatthey want and the producers will earn a prof
12、it bykeeping tabs onpublic demand.选项：A、keeping an interest inB、keeping track ofC、capitalizing onD、keeping pace with正确答案:【keeping track of】 Word Quiz1、填空题：在一家昂贵的法式餐厅正确答案:【at an expensive French restaurant】2、填空题：餐巾正确答案:【napkin】3、填空题：成功或失败正确答案:【success or failure】4、填空题：长方形正确答案:【rectangle】5、填空题：（在支票上）签名
13、，广告代言正确答案:【endorse】6、填空题：艺术经纪人正确答案:【art dealer】7、填空题：大量的，巨大的正确答案:【substantial】8、填空题：（市场细分的）部分，领域正确答案:【segment】9、填空题：以利润为导向的正确答案:【profit-oriented】10、填空题：扣除正确答案:【deduct】11、填空题：经济制度，经济体制正确答案:【economic system】12、填空题：非盈利性企业正确答案:【nonprofit business】13、填空题：存款，存钱正确答案:【deposit money】14、填空题：签支票，开支票正确答案:【issue
14、 check】 15、填空题：汽车保险正确答案:【automobile insurance】16、填空题：电费单正确答案:【electric bill】17、填空题：商品买卖正确答案:【buying and selling merchandise】18、填空题：杂货店，日用品店正确答案:【grocery store】19、填空题：洗衣店正确答案:【laundry】20、填空题：中断实施，暂停运转正确答案:【suspend operation】21、填空题：限制，减少正确答案:【curtail】22、填空题：瘫痪正确答案:【paralysis】23、填空题：提供服务正确答案:【render a
15、service】24、填空题：生存和幸福正确答案:【existence and welfare】25、填空题：经济学家正确答案:【economist】26、填空题：本质上正确答案:【in essence】27、填空题：竞争者，竞争对手正确答案:【rival】28、填空题：翻新家具正确答案:【refinish furniture】29、填空题：化学溶剂正确答案:【chemical solvent】 30、填空题：种类繁多正确答案:【an immense variety】31、填空题：企业家，创业家正确答案:【entrepreneur】32、填空题：获得有价值的优势正确答案:【gain a val
16、uable edge over】33、填空题：供求理论正确答案:【theory of supply and demand】34、填空题：（市场细分的）部分，领域正确答案:【segment】35、填空题：以利润为导向的正确答案:【profit-oriented】Vocabulary A1、问题：Some products are used to make services available, such as the tools an automechanic uses inservicinga car.选项：A、servingB、examining and repairingC、washing
17、D、decorating正确答案:【examining and repairing】2、问题：Thepatronsare greeted at the movie theater with the sight, sound. and aroma ofthe freshly popped corn.选项：A、supportersB、customersC、movie-goersD、shoppers正确答案:【customers】3、问题：Services are intangible andperishable.选项：A、untouchableB、short-livedC、invisible D、
18、unendurable正确答案:【unendurable】4、问题：Your firstglimpseof marketing on our imaginary tour may be a store that sellsfood.选项：A、stopB、stepC、quick lookD、experience正确答案:【quick look】5、问题：Some storesfeatureone special kind of food, such as health foods, cheeses, orbarbecued chicken.选项：A、exhibitB、specialize inC
19、、promoteD、keep正确答案:【specialize in】6、问题：Some of these activities are promoting,pricingand distributing.选项：A、finding out the priceB、raising the priceC、reducing the priceD、fixing the price正确答案:【fixing the price】7、问题：Drive back to town and you may see a new carwash business with a huge sign“Grand Openin
20、g Today - Half Price, and many cars lined up to take advantage ofthebargain.选项：A、agreementB、purchaseC、contractD、discount正确答案:【discount】8、问题：Activities like buying gasoline for ones cars or purchasing a book arebusinesstransactions.选项：A、actions B、transfersC、dealingsD、agreements正确答案:【dealings】9、问题：Mar
21、keting is the process of planning andexecutingthe conception .选项：A、carrying outB、spreadingC、studyingD、publicizing正确答案:【carrying out】10、问题：Marketing is the process to bring about exchanges that satisfy individual andorganizationalobjectives.选项：A、needsB、demandsC、goalsD、interests正确答案:【goals】Vocabulary
22、B1、问题：Marketers buy and store products so they will beavailablewhen customersneed them.选项：A、recognizableB、desirableC、accessibleD、remarkable正确答案:【accessible】2、问题：In August, sporting goods stores are ready with a fullarrayof football andsoccer equipment选项：A、rangeB、shelfC、collectionD、exhibition正确答案:【ra
23、nge】 3、问题：The ability of marketers toaidcustomers in owning goods is known aspossession utility.选项：A、lureB、helpC、persuadeD、sponsor正确答案:【help】4、问题：This proof enables the buyer torecoverstolen goods or resell an item later.选项：A、refundB、returnC、keepD、regain正确答案:【regain】5、问题：Marketing activitiesprovide
24、forpossession and legal ownership.选项：A、lead toB、arrange forC、guaranteeD、enable正确答案:【arrange for】6、问题：A baking soda label may provide the purchaser with a method offresheningtherefrigerator.选项：A、cleaningB、defrostingC、usingD、decorating正确答案:【cleaning】7、问题：Directions and warnings on cold medicine contri
25、bute toreliefand safety.选项：A、effectB、easeC、recoveryD、convenience正确答案:【ease】 8、问题：By adding utility to products, marketers increase thewell-beingof the entiremarketplace.选项：A、benefitB、operationC、healthinessD、harmony正确答案:【benefit】Word Quiz1、填空题：爆玉米花正确答案:【popcorn】2、填空题：香味正确答案:【aroma】3、填空题：无形的正确答案:【inta
26、ngible】4、填空题：烧烤正确答案:【barbecue】5、填空题：文具正确答案:【stationery】6、填空题：润滑正确答案:【lubrication】7、填空题：零售商正确答案:【retailer】8、填空题：促销正确答案:【promotion】9、填空题：广告板正确答案:【billboard】10、填空题：收银员正确答案:【cashier】11、填空题：广告文字撰稿人正确答案:【copywriter】 12、填空题：分发，分销正确答案:【distribution】13、填空题：构想；概念正确答案:【conception】14、填空题：仓库正确答案:【storage warehou
27、se】15、填空题：游乐园，游乐场正确答案:【amusement park】16、填空题：保险代理行正确答案:【insurance agency】17、填空题：水果摊正确答案:【fruit stand】18、填空题：专门经营正确答案:【specialize in】19、填空题：零售商店正确答案:【retail store】20、填空题：非盈利组织正确答案:【non-profit organization】21、填空题：美容院正确答案:【beauty salon】22、填空题：小吃店正确答案:【snack bar】23、填空题：房地产经纪人正确答案:【real estate agent】24、填
28、空题：铬；铬合金正确答案:【chrome】25、填空题：割草机正确答案:【lawnmower】26、填空题：收据正确答案:【receipt】 27、填空题：购物中心正确答案:【shopping center】28、填空题：碳酸氢钠，小苏打正确答案:【baking soda】29、填空题：大规模生产正确答案:【large-scale production】30、填空题：商品，货物正确答案:【merchandise】31、填空题：租约，租期正确答案:【leasing】32、填空题：原材料正确答案:【raw material】33、填空题：海鲜正确答案:【seafood】34、填空题：持有效用正确答
29、案:【possession utility】35、填空题：保管，贮藏正确答案:【storage】36、填空题：将.减到最少正确答案:【minimize】37、填空题：工作时间正确答案:【working hours】38、填空题：包装纸，包装材料正确答案:【wrapping】Vocabulary A1、问题：Primary buying motives cause a customer to select one type, kind, or classofmerchandiseor service rather than another.选项：A、itemsB、thingsC、commodit
30、ies D、articles正确答案:【commodities】2、问题：There are many reasons for selecting one item over another: color, style, pricequality,versatility, convenience, durability .选项：A、multi-usesB、good appearanceC、valueD、usefulness正确答案:【multi-uses】3、问题：This motive may be strong enough to keep the customer from select
31、inganother class of goods, such as adisposable blade razor.选项：A、a blade razor that can be used many timesB、a blade razor that is used once and then thrown awayC、a blade razor that can be adjusted freelyD、a razor whose blade can be replaced正确答案:【a blade razor that is used once and then thrown away】4、
32、问题：Customers often acton impulse.选项：A、immediatelyB、promptlyC、without planning in advanceD、after careful consideration正确答案:【without planning in advance】5、问题：The salesperson who is selling to a customer with a strongconvictiontowardthe product must have extensive product knowledge.选项：A、doubtB、beliefC、
33、feelingD、suspicion正确答案:【belief】6、问题：The primary reason is to remove pollen from the air in order to give relieffrom the symptoms of hay fever.选项：A、influenceB、effect C、changes in bodyD、changes in feeling正确答案:【changes in body】7、问题：The primary reason for the purchase of the air conditioner is to remove
34、 pollenfrom the air.选项：A、setupB、installationC、sellingD、buying正确答案:【buying】8、问题：For example, a customer interested in a new vacuum cleaner may rationalizethat the old one is no longer effective.选项：A、thinkB、judgeC、find a reasonD、justify the purchase by thinking正确答案:【justify the purchase by thinking】Vo
35、cabulary B1、问题：Peoples tastes and attitudesprofoundlyinfluence how they buy.选项：A、completelyB、greatlyC、undoubtedlyD、slightly正确答案:【greatly】2、问题：Many people consider impulse buying asensibleway to shop,since self-serviceand open merchandise displays encourage them to wait until .选项：A、wiseB、bestC、succes
36、sfulD、satisfactory正确答案:【wise】3、问题：Retailers encourage impulse buying by placingeye-catchingdisplays of goodsaround the store, especially near cash registers and at the end of busy aisles. 选项：A、availableB、reachableC、considerableD、noticeable正确答案:【noticeable】4、问题：They are spending more time participati
37、ng inrecreationalactivities as a family.选项：A、body-buildingB、rewardingC、interestingD、entertaining正确答案:【entertaining】5、问题：Hotels and motels are located primarily nearconventioncenters or busyhighways.选项：A、transactionB、connectionC、conferenceD、reference正确答案:【conference】6、问题：A customer with a car will pr
38、efer a store that offersampleparking space.选项：A、freeB、plentifulC、safeD、convenient正确答案:【plentiful】7、问题：Some storescater toa clientele 6seekig high fashion or very expensiveproducts.选项：A、stick toB、look forward toC、meet the need ofD、make a profit from正确答案:【meet the need of】8、问题：The opposite is also tru
39、e; that is, good salespeople greatly enhance store sales.选项： A、encourageB、attractC、increaseD、engage正确答案:【increase】Word Quiz1、填空题：坐式割草机正确答案:【riding lawn mower】2、填空题：症状正确答案:【symptom】3、填空题：多用途，用途广泛正确答案:【versatility】4、填空题：逻辑推理正确答案:【logical reasoning】5、填空题：要价正确答案:【asking price】6、填空题：吸尘器正确答案:【vacuum clean
40、er】7、填空题：烟雾报警器正确答案:【smoke alarm】8、填空题：声望，名望正确答案:【prestige】9、填空题：天然健康食品正确答案:【natural health food】10、填空题：优先于.正确答案:【in preference to】11、填空题：惠顾性购买动机正确答案:【patronage buying motive】12、填空题：建筑材料正确答案:【building material】 13、填空题：兼职员工正确答案:【part-time employee】14、填空题：运动装正确答案:【sportswear】15、填空题：迎合，使适应正确答案:【accommod
41、ate】16、填空题：时机正确答案:【timing】17、填空题：凭冲动行事正确答案:【act on impulse】18、填空题：品味和态度正确答案:【taste and attitude】19、填空题：在某种情况下正确答案:【under certain circumstances】20、填空题：五金店正确答案:【hardware store】21、填空题：一卷麻绳正确答案:【a ball of twine】22、填空题：口香糖正确答案:【chewing gum】23、填空题：杀虫剂正确答案:【insect spray】24、填空题：药店正确答案:【drugstore】25、填空题：抢眼的，
42、吸引人眼球的正确答案:【eye-catching】26、填空题：通道，走廊正确答案:【aisle】27、填空题：下馆子正确答案:【eat out】 28、填空题：一次性产品正确答案:【disposable product】29、填空题：抗污、耐脏正确答案:【stain-resistant】30、填空题：会议中心正确答案:【convention center】31、填空题：宽阔/充裕的停车位正确答案:【ample parking space】32、填空题：常规的/日常的购买正确答案:【routine purchase】33、填空题：熟人正确答案:【acquaintance】Vocabulary
43、A1、问题：You had to use selling skills to persuade the owner to let you use it.选项：A、forceB、beg earnestlyC、cause to feel certainD、advise正确答案:【beg earnestly】2、问题：You are trying to convince people that you have good ideas and will providethe type of leadership needed by that organization.选项：A、attract othe
44、r peoples attentionB、beg. to believeC、say again and again toD、cause. to believe正确答案:【cause. to believe】3、问题：You can purchase a pair of jeans from a department store, a womens or mensapparel shop选项：A、jeansB、trousersC、cloth D、clothing正确答案:【clothing】4、问题：You can purchase a pair of jeans from a department store,. a specialty store,or a discount store.选项：A、a store where special kinds of products are availableB、a store where various kinds of jeans are availableC、a store where products of a particular brand are soldD、a store where expensive clothes are sold正确答案:【a store where special kinds of produc
