1、 MOOC 商务英语-北京交通大学 中国大学慕课答案随堂测验1、问题：1. Which of the following means “品牌精髓”？选项：A、brand nameB、brand loyaltyC、brand essenceD、 brand stretching正确答案:【brand essence】2、问题：2.How do you say 品牌意识 in English?选项：A、brand awarenessB、brand loyaltyC、brand essenceD、brand stretching正确答案:【brand awareness 】3、问题：3. How d
2、o you say 品牌延伸 in English?选项：A、brand awarenessB、brand loyaltyC、brand essenceD、 brand stretching正确答案:【 brand stretching】4、问题：4._refers to the tendency to always buy a particular brand.选项：A、brand awarenessB、brand loyaltyC、brand essenceD、brand stretching正确答案:【brand loyalty】随堂测验1、问题： Direction:read each
3、 passage and identify how the information is beingorganized. 1. Ice-cream is a delicious frozen treat that comes in a many different colorsand flavors. Two of my favorite flavors are strawberry and chocolate. Though both ofthese flavors are delicious, strawberry may contain pieces of fruit while cho
4、colate usually will not. Even though more chocolate ice-cream is sold across the country annually thanstrawberry, they both taste great with milk.选项：A、cause and effectB、sequence / processC、compare and contrastD、chronological正确答案:【compare and contrast】2、问题：Direction:read each passage and identify how
5、 the information is beingorganized. 2. The ice-cream shop around the corner from my house has the best ice-cream in the city. When you first walk inside, there is a long chrome counter withmatching stools extending alongside the far wall. Right where the counter stops, thebooth seating begins. There
6、 are lots of old-timey knickknacks on the walls and chromenapkin holders on all the tables. My favorite part of the shop is behind the counter glass,where they keep all of the ice-cream flavors. A rainbow of delicious sugary flavors iskept cool and delicious behind the case.选项：A、descriptiveB、compare
7、 and contrastC、problem and solutionD、sequence / process正确答案:【descriptive】3、问题：Direction:read each passage and identify how the information is beingorganized. 3. Freezer burn may have wasted more ice-cream than sidewalks. If you dontknow, freezer burn is when ice crystals form on the surface of ice-c
8、ream. These icecrystals can ruin the texture and flavor of the ice cream, but freezer burn is preventable.Since freezer burn is caused when melted ice-cream is refrozen, rather than eating yourice-cream from the container as it melts, scoop your ice-cream into a bowl and put thecontainer back in the
9、 fridge immediately. Doing this ought to help you keep freezer burnfrom ruining your favorite frozen flavors.选项：A、sequence / processB、chronologicalC、descriptiveD、problem and solution正确答案:【problem and solution】4、问题：Direction:read each passage and identify how the information is beingorganized. 4. Mak
10、ing ice-cream is not easy. Cream and sugar have to first be mixed in afrozen container. Ingredients may be added at this point, if desired. The mixture must bestirred and whipped until the cream and sugar mixture is frozen. Depending on theequipment, this may take as long as an hour. After the ice-c
11、ream is prepared, it must be kept frozen until it is ready to be enjoyed. Making ice-cream is difficult, but most peoplewould agree that it is worth the trouble.选项：A、problem and solutionB、compare and contrastC、chronologicalD、sequence / process正确答案:【sequence / process】随堂测验1、问题：1.In order to take help
12、ful notes during class, it is important to understand yourinstructors style of lecturing.选项：A、正确B、错误正确答案:【正确】2、问题：2. Note-taking should take place during class.选项：A、正确B、错误正确答案:【错误】3、问题：3. If textbook assignments are boring, the student does not have to completethem.选项：A、正确B、错误正确答案:【错误】4、问题：4. It is
13、essential for students to take good notes during class because studiesshow that we forget 50% of what hear immediately after.选项：A、正确B、错误正确答案:【错误】5、问题：5. Before a class begins, it is important to review notes from readingassignments and previous lectures.选项：A、正确 B、错误正确答案:【正确】6、问题：6. It is crucial tha
14、t a student write down everything their instructor says duringa lecture.选项：A、正确B、错误正确答案:【错误】7、问题：7. Note-taking methods include rubrics style, charting, outlining, mapping andCornell选项：A、正确B、错误正确答案:【正确】8、问题：8. When taking notes, your child should focus only on the details of the classand, like a rep
15、orter, get down the facts in black and white.选项：A、正确B、错误正确答案:【错误】9、问题：9. Your child should experiment with different ways to take notes, usingdifferent notation systems and structures, until he finds the best fit.选项：A、正确B、错误正确答案:【正确】10、问题：10. Note taking is an irrelevant skill and there is no academ
16、ic or intellectualvalue in learning to take individualized notes.选项：A、正确B、错误正确答案:【错误】随堂测验1、填空题：Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest1. I have to say, it _interesting, but we should wait.正
17、确答案:【sounds】2、填空题：Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest2. Im_ that I cant agree with you on this suggestion.正确答案:【afraid】3、填空题：Directions: Read the following sentences and fill in the mis
18、sing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest3. Whatyou are asking me to do is against the law. Its_ the question!正确答案:【out of】4、填空题：Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint pr
19、oblem sounds would be honest4. Dontyou think it_ better to give the contract to Samsons and not Ptech?正确答案:【would be】5、填空题：Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest5.Thats a good point. But t
20、o be _, I dont believe that changing the process will work.正确答案:【honest】随堂测验1、问题：Directions: Read the case carefully and decide which is the best “subjectline”.David will visit China and attend a technology conference in Shanghai. During hisstay there, he will also visit two local clients for produc
21、t demo. 5 days prior to his arrival,one of the client visit has been cancelled. In addition, he will also check in another hotelsince the formerly booked one is not available anymore. As Davids counterpart in China,you need to inform David about this.选项：A、Write David an email about this with the sub
22、ject “Travel Update”.B、 Write David an email about this with the subject “ Two Changes in Your ShanghaiItinerary”.C、Write David an email about this with the subject “ Urgent-Two Important Changes inYour Shanghai Itinerary”.D、Write David an email about this with the subject “ Urgent”.正确答案:【Write Davi
23、d an email about this with the subject “ Urgent-Two ImportantChanges in Your Shanghai Itinerary”.】随堂测验 1、问题：1. Which of the following SWOT elements are internal factors for a business?选项：A、Strengths and WeaknessesB、Opportunities and Threats?C、Strengths and Opportunities?D、Weaknesses and Threats?正确答案
24、:【Strengths and Weaknesses】2、问题：2. Which of the following is false regarding why a SWOT Analysis is used?选项：A、To build on the strengths of a business ?B、To minimize the weaknesses of a business?C、To reduce opportunities available to a businessD、 To counteract threats to a business正确答案:【To reduce opp
25、ortunities available to a business】3、问题：3. Which of the following could be a strength?选项：A、WeatherB、New international marketC、A price that is too high?D、 The location of a business正确答案:【 The location of a business】4、问题：4. Which of the following could be a weakness?选项：A、A developing market such as th
26、e Internet?B、Competitors with access to better channels of distributionC、Poor quality of goods and services?D、 Special marketing expertise正确答案:【Poor quality of goods and services?】5、问题：5. Which of the following could be an opportunity?选项：A、Having quality processes and procedures?B、Moving into new ma
27、rket segments that offer improved profitsC、Damaged reputation?D、A new competitor in your home market正确答案:【Moving into new market segments that offer improved profits】Unit 1 单元作业 Unit 1 单元测验1、问题：The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is anexample of _ .选项：A、brand stretc
28、hingB、brand loyaltyC、brand awarenessD、brand equity正确答案:【brand stretching 】2、问题：Consumers who always buy Levis when they need a new pair of jeans areshowing _ .选项：A、brand stretchingB、brand loyaltyC、brand awarenessD、brand equity正确答案:【brand loyalty】3、问题：The use of BMW cars and Nokia phones in James Bon
29、d films are examples of_ .选项：A、product endorsementB、product placementC、 product cycleD、 product range正确答案:【product placement】4、问题：Cheap but good Chinese products have brought _ to Americansby giving them more choices and reducing the countrys inflation rate.选项：A、intangible benefitsB、 tangible benefi
30、tsC、 outsourceD、 disadvantage正确答案:【 tangible benefits】5、问题：Not enough people recognize our logo; we need to spend a lot more onraising_ .选项：A、brand stretchingB、 brand loyalty C、 brand awarenessD、 brand equity正确答案:【 brand awareness 】6、问题：David Beckham advertising Vodafone is an example of _ .选项：A、pro
31、duct endorsementB、 product placementC、 product cycleD、 product range正确答案:【product endorsement】7、问题： _ refers to the value, both tangible and intangible, that a brandadds to a product/service.选项：A、Brand loyaltyB、Brand awarenessC、Brand equityD、Brand name正确答案:【Brand equity 】8、问题：_ refer to the statisti
32、cal data of a population, especially thoseshowing average age, income, education, etc.选项：A、Focus groupB、 CustomersC、 StockersD、 Demographics正确答案:【 Demographics】9、问题：The Toblerone _ contains the image of a bear hidden in theMatterhorn mountain, which is where Toblerone originally came from.选项：A、logoB
33、、brandC、 nameD、slogan正确答案:【logo 】10、问题：For example, if a company has 1.5 million shares outstanding at a share priceof $25, its _ is $37.5 million.选项：A、market cap B、 profitC、 maximum valueD、capital正确答案:【market cap 】11、问题：In order to take helpful notes during class, it is important to understand your
34、instructors style of lecturing.选项：A、正确B、错误正确答案:【正确】12、问题： Note-taking should take place during class.选项：A、正确B、错误正确答案:【错误】13、问题： If textbook assignments are boring, the student does not have to completethem.选项：A、正确B、错误正确答案:【错误】14、问题：It is essential for students to take good notes during class because
35、 studiesshow that we forget 50% of what hear immediately after.选项：A、正确B、错误正确答案:【错误】15、问题：Before a class begins, it is important to review notes from readingassignments and previous lectures.选项：A、正确B、错误正确答案:【正确】16、填空题：Directions: Complete the response to Jacks questions below.Why dont weIn my opinion
36、 How about Im afraid I see I think Jack: The proposal is the we change ourlogo and rethink our brand image. So, what are your views on this.Mary: _ (1), this is the only way to solve our current problems.正确答案:【In my opinion】17、填空题：Directions: Complete the response to Jacks questions below.Why dont w
37、eIn my opinion How about Im afraid I see I thinkJohn: _ (2) focus on ourbrand image first? Thats the key issue!正确答案:【Why dont we】18、填空题：Directions: Complete the response to Jacks questions below.Why dont weIn my opinion How about Im afraid I see I think Andy: _ (3) I cant agree.What we need is a wid
38、er product range.正确答案:【Im afraid】19、填空题：Directions: Complete the response to Jacks questions below.Why dont weIn my opinion How about Im afraid I see I think Clara: _ (4) dong both?We can stretch our brand and improve our image at the same time.正确答案:【How about】20、填空题：Directions: Complete the respons
39、e to Jacks questions below.Why dont weIn my opinion How about Im afraid I see I think Victor:_ (5) what youmean, but weve got to start somewhere, and a new image is more important at this stage.正确答案:【I see】随堂测验1、问题： Travel _ are something showing your identity information andjustify your travel.选项：A
40、、documentsB、plansC、destinationsD、schedules正确答案:【documents】2、问题：And if you go abroad, you even need your _ to go through thecustoms.选项：A、tickets and credit cardsB、passaport and visaC、luggage and moneyD、money and tickets正确答案:【passaport and visa】 3、问题：You also need other things for your travel arrangem
41、ent such as the _which is a written plan for a package tour, for example.选项：A、visaB、invitation letterC、itineraryD、application正确答案:【itinerary】4、问题：If you travel abroad, you need to exchange RMB with the foreign currencybased on the current _.选项：A、stock priceB、exchange rateC、bank interestD、allowance正确
42、答案:【exchange rate】5、问题：In most cases tickets are needed for your travel. There are _ticket andreturn ticket.选项：A、singleB、simpleC、one-wayD、odd-way正确答案:【one-way】6、问题：The _ is the item you can carry with you in the airplane.选项：A、check-inB、check-upC、carry-onD、carry-up正确答案:【carry-on】7、问题：Comparatively, t
43、he hotel is more expensive than the _ which is usuallyfor those who are driving cars and the _ is the cheapest.选项：A、motel, hostelB、hostel, restaurantC、hostel, motelD、motel, restaurant正确答案:【motel, hostel】 8、问题：The word to describe a beautiful place is _.选项：A、awfulB、pictureC、depictiveD、picturesque正确答案
44、:【picturesque】9、问题：You can use_ to describe those villagers who often welcome visitorswarmly and treat them with generosity.选项：A、hospitalB、hostileC、hostilityD、hospitable正确答案:【hospitable】10、问题：If a place lost its tranquility due to the over-development of tourism, we candescribe the place as _.选项：A、t
45、oo developedB、advancedC、awkwardD、modern正确答案:【too developed】随堂测验1、问题：Loyalty program is a _ program offered by a company to customerswho frequently make purchases.选项：A、treatB、rewardC、paymentD、welfare正确答案:【reward】2、问题：Loyalty programs could _business and strengthen the relationshipbetween the customer and the business.选项：A、increaseB、maintain C、decreaseD、create正确答案:【increase】3、问题：Loyalty programs are based on_.选项：A、emotionB、moneyC、businessD、study正确答案:【emotion】4、问题：Loyalty _ let customers ac
