1、Section 6 Marketing and SalesCONFIDENTIALAudit ChecklistStrengthsWeaknessesProduct Technical evidence Reputation Functionality Performance Reliability Running costsPrice Competitiveness Terms of payment Discounts Loyalty discounts Special offersPromotion Image Level of awareness Personal contact wit
2、h sales “brand identity”Place Space capacity Seasonality of demand Last-minute availability Booking systems LocationPeople Customer care Technical skills Motivation / flexibility Relationships TalentProcesses Ordering systems Service system Quality assurance After sales follow-upPhysical evidence Brochures Uniforms Business environment PackagingEnterprise Restructuring and Development Methodology Manual 2beed568-ee72-483f-ae22-0838f34fff35.pdf, June 2002
