1、Section 3 Strategic Planning ProcessCONFIDENTIALStrategy Workshop Briefing PaperPurposeThe purpose of this briefing paper is to identify the work that needs to be done by all concerned to successfully deliver the strategy workshops. Overview of workplan Many slides have already been prepared. Most s
2、lides will be common to all workshops but some slides and flipcharts will be company specific. Consultants should collect information to complete specific slides. Listing of slides and handouts, indicative timing for workshopCommonslideCompany specificStart timeDAY 1 introductions08.301Title of work
3、shop = Strategy Development X09.002Workshop objectivesX3Your role in the workshopX4What is strategy?X5Responsibilities of ManagementX6Group exercise Your strategic challengesX9.207*Group membersXFc1Exercise feedback and conclusions N=3X8Strategic management process X9.459Roles in strategic managemen
4、t?X10Strategic management is continuousX11Strategic management enables you toX12Strategic management toolsX13Analysing the current situationX10.0514*Some initial thoughts on your companyX15*Who are your competitors?XFC2Exercise; Name competitors N=1X16Your strengths and weaknesses? ExerciseX10.15Fc3
5、Exercise feedback and conclusions N=3X17Benchmarking products. Exercise N=2X10.4518Benchmarking processes: Exercise N=2XFc4Exercise feedback productsXFc5Exercise feedback : ProcessesX19Customer satisfaction and profitability. ExerciseX11.15Fc6Exercise feedback and conclusions N=3X20Horses, hens, sta
6、rs and queriesX21Your product portfolio Exercise. N=1X11.45FC7Exercise feedback ad conclusionsX22Turning strengths into competitive advantages. Exercise competencies / priorities. N= 3XFc8Exercise feedback and conclusionsXFc9Exercise feedback and conclusionsX12.15LUNCH23External analysisX14.0024Exte
7、rnal factors + Exercise N=1XFC10/11Exercise conclusionsP, E, S T, L, EXX25An example WTO MembershipXFc12/13/14Exercise feedback and conclusions N=3P, E S, T L, EXXX14.3526Market analysisX15.0027Major trends in your industry. ExerciseXFc15/16Exercise feedback + conclusions N=3X15.3028Importance of di
8、fferentiationX29Opportunities and threats facing your company? Exercise. N=3XFc17Exercise feedback and conclusionsX16.0030Selecting target marketsXFc18/19Exercise with conclusions N=1XFc31Selecting target markets an exampleX32Creating a VisionX16.3033The role of vision in strategic planningX34Creati
9、ng a vision. Exercise N=3XFc20/FC21Exercise feedback and conclusionsXDAY TWO35Turning vision into actionX083036Example of strategy Brazils textile companyX37What are your strategic objectives XFc22Exercise feedback and conclusions N=3X38Targets and Action PlansX093039An Action Plan TemplateX40Select
10、ing Performance Measures and Targets. Exercise N= 4X41Example : Measures and targetsXFc23Exercise feedback and conclusionsX10.1542Generating a list of actions. Exercise N=4XFc24Exercise feedback and conclusionsX43Cost and impact of actions. ExerciseX11.30Fc25Exercise feedback and conclusions N=1X44Prioritising actions N=1XLUNCH45Getting ActionX14.0046Strategic management action planX47
