1、day and night? After school,what activities do you usually do? What should I do？ Reading Do you after school? Pre-reading 1.Who makes decisions in your family? 2.Do you feel stressed out when your parents ask you to get good grades? If so,do you complain about your parents? 3.Do you think you are un
2、der pressure? 4.Are your parents comparing you with other children? 5.Do your parents push you to learn more/ send you to all kinds of classes? Fast reading Read the new words and phrases football until fit as as possible pressure complain include pushy send all kinds of comparewith crazy themselves
3、 adult organized on the one hand on the other hand 1.Where does Cathy Taylors take her sons and daughter to? 2. What does Dr. Alice Green say about the children under the pressure? She takes her sons to from football to basketball. She says that they may find it hard to think for themselves when the
4、y are older. Skim reading: Answer two questions True or false: 1.Cathy Taylors children do many after- school activities. 2.Doctors say many children arent under too much pressure. 3.Few children take part in after school activities. 4.Parents dont think their children should do the same as others.
5、T F F F 5.Its crazy for parents to compare their children with others. 6.Competition between families starts at a young age. 7.Parents shouldnt learn to give their kids a bit more time. 8.Children should have time to relax. T T F T 1.When do Taylors children get home? 2.Do American and British child
6、ren do many after-school activities? 3. What after-school clubs do children take part in after school ? 4.Are many children under pressure? Till 7p.m. Yes ,they do. Yes,they are. Language club Scan reading:answer eight questions 5. Do parents push their children too hard these days ? 6.When does com
7、petition between families start? 7. What is difficult for these children when theyre adults ? 8.Whats the result of this passage? Yes ,they do. At a young age. Its difficult for them to plan things for themselves. Children need freedom to relax 在字典中查找 look upin a dictionary 与打架 have a fight with sb
8、与比较 compare with 向抱怨某事 complain to sb about sth 处于(太多的)压力之下 be under (too much) pressure 买不同的衣服 get different clothes 把从带到 take sb from to 直到才 notuntil 尽可能多地充实到孩子们的生活中来 fit as much as possible into their kids lives 屡见不鲜 nothing new 厉害地强迫某人 push sb hard 总是在做某事 be always doing 计划做某事 plan to do 一方面另一方面
9、on the one hand on the other hand 从很小的年龄开始 start from a very young age 独自 by oneself Useful expressions Read these statements. Is the situation the same in China? 1. American and British children do many after-school activities. 2. Many 绿韵有机食品市场推广策划案 有机食品研究小组 全体成员 Copyright: Organic Food Studying Gr
10、oup, BELL 汇 报 安 排 背景篇 企业篇 营销篇 方案篇 Copyright: Organic Food Studying Group, BELL 王 玲 背 景 篇 Copyright: Organic Food Studying Group, BELL 危机相伴的日子 蔬菜农药残留 量超标高达 47.5，平均 每人每年要吃 27kg化肥 Copyright: Organic Food Studying Group, BELL 我们对大地做了什么？ 农药、化肥对自 然环境的恶劣影响 土壤 酸化 大气 臭氧 层破坏 生物 多样 性减少 河川 污染 Copyright: Organic
11、 Food Studying Group, BELL Copyright: Organic Food Studying Group, BELL 选择生机，选择有机 Copyright: Organic Food Studying Group, BELL 有机食品与绿色食品、无公害食品的异同 Copyright: Organic Food Studying Group, BELL 市场前景分析 n国际市场的参照性 n目前国内市场份额很 低，但发展潜力巨大 n预计到2010年，中国 的有机食品将占国内 食品市场的比例可望 达到1%-1.5% 世界有机食品零售额趋势图 Copyright: Orga
12、nic Food Studying Group, BELL 王 佳 企 业 篇 Copyright: Organic Food Studying Group, BELL n四感换一感 n生态一体感、行业全局感、环境责任感、 利益长远感 n社会信赖感 n经济、环保、教育三位一体 n价值一条链 n环保一条链 n教育一条链 企业理念 Copyright: Organic Food Studying Group, BELL 企 业 战 略 绿韵 植物混作生态养殖 生态肥 沼气 Copyright: Organic Food Studying Group, BELL 绿韵SWOT分析 外 部 境 潜在外
13、部威（T）潜在外部机会（O） 市拓展困大、民众知度 不 争日激烈 大公司已在高端超市形成 断 有机食品市整体持 大 政府予多方面支持 消者收入与健康意增强 色奥运的大境 内 部 条 件 潜在内部 （S） 潜在内部劣（W） 者充分了解有机食品行 取得各种 生技 先 生能力充足 理念先潮流 量不大、渠道一， 策 略欠佳 深加工不，附加低 不完善 Copyright: Organic Food Studying Group, BELL 唐圆圆 营 销 篇 Copyright: Organic Food Studying Group, BELL 绿韵有机食品定位 年段收入教育程度信息取 情况 意愿 2
14、0-403000元/月以 上 大以上 、网、刊 问卷显示： 目标消费群体 收入高于3000元/月、教育程度大专以上、 20-40岁的中青年群体 特殊消费群体 孕妇、婴幼儿健康需求迫切 Copyright: Organic Food Studying Group, BELL 沟通（ Communication ） 便利（Convenience） 成本（Cost） 营销组合 4C分析 顾客（Consumer ） Copyright: Organic Food Studying Group, BELL 顾客Consumer (needs and wants) 生理需求 安全需求 社交需求 尊重需求
15、自我 实现 61.9% 顾客开 始关注 品牌， 这是实 施品牌 战略、 打造绿 韵形象 的出发 点 28.6% 46.1% Copyright: Organic Food Studying Group, BELL 沟通（ Communication ） 便利（Convenience） 成本（Cost） 营销组合 4C分析 顾客（Consumer ） Copyright: Organic Food Studying Group, BELL n基于市场调查结果而采取有针对性的定价策略 n合理的宣传方式方便顾客获得商品信息 n团体客户购买的价格优惠及送货服务 nVIP客户享受的优惠政策： 折扣优惠
16、销售旺季优先购买 附加服务 免费参加营养健康培训 优惠价格参观公司生态基地 n购买方便节省了时间成本 成 本（cost） Copyright: Organic Food Studying Group, BELL 沟通（ Communication ） 便利（Convenience） 成本（Cost） 营销组合 4C分析 顾客（Consumer ） Copyright: Organic Food Studying Group, BELL n便利的咨询方式 n网站/热线以提高员工素质为前提 n便利的付款方式 n货到付款/大客户定期划账 n便利的销售渠道 n中高端人群；孕妇；婴幼儿家长；政府；大型食
17、品公司 n便利的产品使用 n免费营养搭配咨询/促销员现场简单培训 n便利的争端解决方案 n客户经理定期联系/三天答复承诺 便 利（convenience） Copyright: Organic Food Studying Group, BELL 便利的销售渠道 销售渠道 消费群体 专卖店销售 送货上门 有机饭庄 中高端消费人群 孕妇 婴幼儿家长 政府 大型食品公司 Copyright: Organic Food Studying Group, BELL 沟通（ Communication ） 便利（Convenience） 成本（Cost） 营销组合 4C分析 顾客（Consumer ） Co
18、pyright: Organic Food Studying Group, BELL n食品安全意识 中高端、孕妇、婴幼儿家长三种人群中的绝大多数认 为目前市场上的食品状况令人担忧 n有机食品认知程度 三种人群中超过半数选择绿色食品为最健康食品，选 择有机食品的占非常小的比例 n宣传渠道 调查过程中，网络、电视、报刊占据了消费者信息获 得渠道的绝大部分 沟 通（Communication） Copyright: Organic Food Studying Group, BELL 沟 通（Communication） 对销售目标人群的重点宣传 开展一系列促销活动 参与和赞助公益活动以提升企业形象
19、 与媒体建立良好关系 Copyright: Organic Food Studying Group, BELL 宣教篇：区分各种环境友好食品 提升有机食品认知度 功能篇：强调绿韵产品有质量保 证同质产品价格更加优惠 情感篇： 关注家人健康 迎接绿色奥运 沟 通（Communication） Copyright: Organic Food Studying Group, BELL 沟 通（Communication） Copyright: Organic Food Studying Group, BELL 沟 通（Communication） Copyright: Organic Food St
20、udying Group, BELL 艾春艳 方 案 篇 Copyright: Organic Food Studying Group, BELL n成本节约，分阶段实施原则 n第一阶段目标 n 小区+幼儿园试点 外企 n第二节阶段目标 n 小区+幼儿园 大型企业 n第三阶段目标 n 小区+幼儿园 企业 n 2008公益宣传 政府部门 实施方案 Copyright: Organic Food Studying Group, BELL 实施方案 Copyright: Organic Food Studying Group, BELL n公司品牌、形象树立 n 有机饭庄 有机菜系 加工原料 n多渠
21、道销售模式 n盈利的示范型企业 n全国有机食品业 实施方案 Copyright: Organic Food Studying Group, BELL Copyright: Organic Food Studying Group, BELL Section A (1a2c) Period 1 What do we learn today? Ask for advice: What should I do? Give advice: You could You should/shouldnt Should is more serious than could. I dont have enough
22、 money My brother plays his CDs too loud My parents want me to stay at home every night My clothes are out of style I argued with my best friend Look at these problems. Are they serious or not? 不让进 入 argue with sb =have an argument with sb out of style in style out of style in style I want to buy a
23、toy. But I dont have enough money. What should I do? Whats wrong?Whats wrong? argued with Her parents wants her to stay at home every night.She argured with her mother. Whats wrong?Whats wrong? Whats the matter? Whats the matter? .plays his CDs too loud Whats the matter? Her clothes are out of style
24、. Whats the matter? He doesnt have enough money. 1a Look at these problems. Are they serious or not? Write them in the appropriate box. 1. My parents want me to stay at home every night. 2. My brother plays his CDs too loud. 3. I dont have enough money. 4. I argued with my best friend. 5. My clothes
25、 are out of style. Serious Not serious 2， 1， 3，45 1b Listen and circle the problemsListen and circle the problems you hear.you hear. 1. My parents want me to stay at home every night. 2. My brother plays his CDs too loud. 3. I dont have enough money. 4. I argued with my best friend. 5. My clothes ar
26、e out of style. I argued with my best friend. What should I do? You should say youre sorry. My clothes are out of style. What should I do? Maybe you should buy some new clothes. A: Whats wrong? B:My car is dirty. What should I do? A: You could/should .wash your car Do you have any problems in your l
27、ife? studymoneyfriendsparents T: Maybe you could/should. Why dont you You should You could Why not /Why dont you You had better(最好） 给别人提供建议 A: You look unhappy, whats the matter? B: I want to see a ball game. A: You could buy a ticket to see it. B: But I dont have enough money. A: Well, I could give
28、 you a ticket, lets go together. Problem 1 A: Whats wrong? B: I argued with my best friend. What should I do? A: You should say you are sorry. Problem 2 B A: Whats the matter? B: I had an argument with my best friend. What should I do? A: Why not call him up and talk about it on the phone? A: Whats
29、the matter? B: My clothes are out of style. What could I do? A: You should buy some new ones. B: But I dont have enough money. A: Well, maybe you could get a part-time job. Problem 3 Lead in: When you have difficulties, who do you turn to for help? Your parents, teachers or friends? A friend is neve
30、r known till a man has need. 需要之时方知友。 A friend in need is a friend indeed. 患难见真情。 2a Listen. Peters friend is giving him advice. Circle the word “could” or “should”. 2b Listen again. Why doesnt Peter like his friends advice? Draw lines to match the advice with the reasons. 1. You could write him a l
31、etter. 2. Maybe you should call him up. 3. You should say youre sorry. 4. Maybe you could go to his house. 5. You could give him a ticket to a ball game. a. Its not easy. b. I dont have enough money. c. I dont want to surprise him. d. I dont like writing letters. e. I dont want to talk about it on t
32、he phone. A: Whats the matter, Peter? B: I had an argument with my best friend. What _ I do? A: Well, you _ write him a letter. B: I dont think so. I dont like writing letters. A: Maybe you _ call him up. B: No, I dont want to talk about it on the phone. A: Well, you _ say youre sorry. B: Yes, I kno
33、w I _, but its not easy. A: Maybe you _go to his house. B: I guess I _, but I dont want to surprise him. A: Hey, I know. You _ give him a ticket to a ball game. B: Well, thats a good idea, but I dont have enough money. should could should should should could could could GROUPWORK Giving advice What
34、should I do? You should/could. What should he do? He should/could. What should she do? She should/could. Could和should区别： 用could给出建议一般是指自己不 太肯定， 或者只是很多建议中的某一个，尽 供参考； 而should就是自己很肯定的或唯 一的最好的一个建议。 用should, shouldnt, could, couldnt完成句子: 1. If you want friends, you _ be friendlier. 2. You _ argue with yo
35、ur father any more. 3. I want to surprise my parents. - You _ buy them a CD. 4. If you want better grades, you _ watch so much TV. 5. His son was not very clever. He _ talk until he was three years old. should shuoldnt could shouldnt couldnt Section A (3a-4) Period 2 Whats the matter with ? Whats wr
36、ong with ? Whats the trouble with ? should could had better Why not good idea okay idea bad idea You could get a part-time job. You could borrow some money from your brother. You should ask your parents for some money. You could sell your CDs. You could have a bake sale. You should call “Teen Talk”.
37、 3a A: I need some money to buy gifts for my family. What should I do ? B: I think you should borrow some money from your friends. A: Oh , no . I dont like to do that. B: Then I think you should get a part-time job. A: Thats a good idea. Pairwork: Jim comes from Canada. He wants to practice his Puto
38、nghua, but he is very shy. A: Jim could B: But hes very shy. Maybe thats not a good idea. A: Well, then, he could B: Yes, thats a good idea. Jim comes from Canada. He wants to practice his Putonghua, but he is very shy. Make a list of things Jim could do. 1. get a tutor. 2. 3. 4. Task: get a tutor l
39、earn it from his classmates. learn it on TV or radio speak it with his friends as much as possible. Sing Chinese songs What problems do you have? at school at home too much homework. too many examinations cant get good grades cant choose subjects we like have to go to school early have too much pres
40、sure have to wear the school uniform often fail in the exams too many rules to obey at school have to get up too early have no enough money have no time to watch TV argument between parents have an argument with friends. There is something wrong with my computer. Section B(1a-2c) Period 3 When you c
41、hoose clothes, what is important to you? They are original. adj. 新颖的, 首创的 They are comfortable. When you choose clothes, what is important to you? They are in style. 时髦的；流行的 When you choose clothes, what is important to you? They are inexpensive. adj. not expensive When you choose clothes, what is important to you? They are colorful. When you choose clothes, what is important to you? They are the same as my friends clothes. When you choose clothes, what is important to you? A: When you choose clothes, what is important to you ? B: Its important to
