1、e of abundance, a key question is how publishers and brands can attract attention and build habit. This is a pressing issue on the smartphone, where consumers spend the majority of time with a handful of apps (Forrester Research 2015) that in most cases do not include news publishers. Our own resear
2、ch (Reuters Institute Digital News Report 201216) has tracked the growing importance of smartphones, the problems of visibility for news brands, as well as the trend to use distributed platforms like social networks to consume news on these devices. Publishers see the combination of news apps and mo
3、bile notifications as a key channel for rebuilding direct relationships with users on this critical device, unmediated by third parties. The amount of consumer usage of news notifications has tripled in many countries over the last three years (Newman et al. 2016) while news organisations have been
4、steadily increasing the volume of news alerts (Newman 2016). Other evidence shows that alerts from news publishers can lead to more frequent usage of specific news apps (University of Texas 2016)1building loyalty that may ultimately help deliver revenue. On the smartphone, apps and notifications go
5、hand in hand as pings and buzzes increasingly both interrupt and engage as we go about our busy daily lives. In this regard, the smartphone lockscreen and the accompanying notification-centres on Apple and Android devices look set to become a critical battleground for publishers, platforms and adver
6、tisers.But how do consumers feel about the rising tide of alerts on their smartphones? Are they engaged or annoyed? What makes a good or bad alert? How important is news as a notification category and how might these alerts develop in the years ahead? These were some of the key questions we wanted t
7、o address in this research paper using quantitative and qualitative methods across four countries.Key FindingsNews and information is the most important category for mobile alerts after personal communication, social networks and productivity tools. Almost two-fifths of smartphone users in Taiwan (3
8、9%) receive news alerts and a third of Americans (33%), but only around a quarter in the UK (27%) and Germany (24%). The average number of alerts is around 10 per day but this can go up to more than 40 for heavy smartphone users. Most people say they are wary of irrelevant content being pushed to th
9、em on this most personal device. 46% say smartphone alerts feel more intrusive than those received on other devices. Some countries are more resistant that others. Only a quarter of smartphone users (23%) in the UK say they typically accept notifications when the choice is offered. This compares wit
10、h over two-fifths (44%) in Taiwan. Around a quarter of smartphone users have uninstalled an app because of the volume of alerts (23%) but many of these are around gaming or shopping rather than news. Over two-thirds of those receiving news alerts (72%) say they value the notifications they receive a
11、nd many see alerts as a critical part of the news app proposition. The majority of those receiving news alerts (73%) are happy with the number of alerts they receive. Taiwanese smartphone users are most likely to complain they get too many alerts (22%), compared with just one in ten (10%) of those i
12、n the UK.1The University of Texas study found that 27% of those asked to install specific apps with notifications used them daily or more often compared to 12% of those asked to install the same apps without notifications.NEWS ALERTS AND THE BATTLE FOR THE LOCKSCREEN8 Apple users tend to get more ne
13、ws alerts but only to the extent that they tend to be better educated and more interested in news than Android or Windows users. Take those differences away and there is very little platform impact. Younger people tend to get more news alerts than older smartphone users and possibly for that reason
14、they are less likely to have sounds (pings and buzzes) turned on. They are also more likely to adjust default settings in general.Winners and Losers: Broadcast Brands Do Best Broadcast news brands top the list in most countries with 63% of those using news alerts in the UK choosing BBC News. Top ale
15、rt providers in the US are CNN and Fox, both of which have driven their reputation for breaking news from the TV to the smartphone. In Germany n-tv tops the list while alerts from ARDs Tagesschau app also performs well. Only in Taiwan do we see a different pattern where Yahoo News takes top spot, pa
16、rtly because TV brands were slow to get online, ceding breaking news to Yahoo. Most usage is currently with news brands rather than aggregators or platforms. Despite this, the recent launch of alerts through Apple News is already starting to change this dynamic for iPhone users and Facebook Messenge
17、r is offering new opportunities for anyone to use this platform to deliver messaging to the lockscreen. Sports brands also do well in many countries, with BBC Sport in UK and Kicker in Germany most frequently cited. Sports scores are more valued than match reports, and users of both skew heavily mal
18、e.Which Alerts Do Best? Breaking news (66%) is by far the most important type of news alert that is accessed but valued by users. This is partly because this makes up a significant proportion of alerts sent but also because people are generally prepared to wait to catch up on less time-sensitive new
19、s. In terms of tone around serious news, alerts were valued when they were delivered quickly using straightforward language. Clickbait headlines and emojis were strongly disliked in this context. There is far more latitude for creativity with feature content, lifestyle, entertainment, sport, and tec
20、hnology. People click on the alert about half the time. This depends on the context and the decision is primarily driven by type of alert, the headline, and the interest this evokes. They are happy to receive a few too many alerts (so they dont miss stories) in the knowledge that they can easily ign
21、ore them or swipe them away. We found significant frustration with current apps and notifications in terms of the lack of personalised options. Beyond breaking news, there are significant unmet needs for more relevant alerts around passions and work niches. Despite this, to date few people had perso
22、nalised their alerts when the option was available and a substantial minority didnt know how to find or change settings. In terms of prospects for growth, around four in ten (38%) of those not getting news alerts say they have no interest in taking them in the future. About a third (31%) might use t
23、hem if more personally relevant alerts could be sent, while an even bigger group (36%) might use them if they could control the number and timing of alerts.9NEWS ALERTS AND THE BATTLE FOR THE LOCKSCREENSummaryOverall, these data show the surprising extent to which news alerts are already used and va
24、lued by existing users. Notifications are increasing the regularity with which people come back to their favourite news brand in the face of rising competition from social networks and other aggregators. But our research also suggests there is considerable growth potential for publishers because (1)
25、 smartphone use continues to increase, (2) those markets where smartphones have higher penetration have a higher number of alerts (Taiwan), and (3) younger groups are disproportionally using notifications and building them into their daily habits.Despite this, there is clearly a danger that a greate
26、r volume of alerts sent by publishers and advertisers will lead to a consumer backlash in the future. In this regard, publishers should focus as a matter of urgency on improving the relevance of their alerts through a combination of passive personalisation and more transparent and explicit controls.
27、 Beyond breaking news, we believe that there is a much wider range of opportunities to deliver more relevant timely news messages, satisfying unmet needs. Crucially, improvements to notification payloads over the next few years from mobile platforms and messaging apps will also offer opportunities t
28、o deliver alerts with new formats and approaches. These issues are discussed in the future development section in Chapter 3.NEWS ALERTS AND THE BATTLE FOR THE LOCKSCREEN101. The Notifi cation Landscape and the Role of NewsIn this chapter, we explore some of the fi ndings of our survey of smartphone
29、users on the overall notifi cations landscape. This helps provide the context into which news alerts are delivered.First-generation notifi cations were almost exclusively limited to text messaging (SMS), partly because of the cost associated with each message, even if it was part of a mobile subscri
30、ption bundle. Today, most alerts and notifi cations are delivered though internet-enabled data connections and are effectively free to the consumer, while scalability is relatively cheap for the provider. They are also mainly linked to some kind of app that is either pre-installed or has been downlo
31、aded by a user. As part of the install process, the user is often offered the chance to accept or reject notifi cations, which may or may not include news. Types of MessagesBecause of the competition for attention, most popular apps, whether they are social networks, games, fi tness apps or shopping
32、 discounters, send a variety of notifi cations in order to drive more regular usage or to communicate new features. Other push alerts are a key feature of productivity apps for example reminders about upcoming meetings linked to an electronic calendar. Work-related communication such as email and ch
33、at apps like Slack can also add to the steady stream of messages being pushed to users through the day.Loosely we can group alerts and notifi cations into three groups: Personal or work-based productivity messaging (including social media, SMS and email, calendar reminders) Timely news and informati
34、on updates (news, sport scores, weather, and travel) Lifestyle and leisure alerts (gaming, fi tness, health, shopping vouchers, etc.)Figure 1.1 Percentage of smartphone users receiving different message typesQ2: Which, if any, of the following types of alerts and/ or notifications do you ever receiv
35、e on your smartphone Base: All smartphone users online, US 1881, Taiwan 1025, Germany 1701, UK 1797 Figure 1.164%59%48%44%34%21% 20%13% 13% 12%0%20%40%60%80%100%Personal/productivity (73%) Lifestyle (24%) News/Information (37%)72% find these useful89% find theseuseful62% find these usefulQ2: Which,
36、if any, of the following types of alerts and/or notifi cations do you ever receive on your smartphone? Base: All smartphone users online, US = 1881, Taiwan = 1025, Germany = 1701, UK = 1797 化率7.73% 2 总投资万元 8276.06 2.1 固定资产投资万元 5571.90 2.1.1 土建工程投资万元 2253.61 2.1.1.1 土建工程投资占比万元 27.23% 2.1.2 设备投资万元 168
37、8.65 2.1.2.1 设备投资占比 20.40% 2.1.3 其它投资万元 1629.64 2.1.3.1 其它投资占比 19.69% 2.1.4 固定资产投资占比 67.33% 2.2 流动资金万元 2704.16 2.2.1 流动资金占比 32.67% 3 收入万元 18028.00 4 总成本万元 14135.64 5 利润总额万元 3892.36 6 净利润万元 2919.27 7 所得税万元 1.53 8 增值税万元 536.88 9 税金及附加万元 141.69 10 纳税总额万元 1651.66 泓域咨询MACRO/ 年产xx高温压力传感器项目立项申请报告 11 利税总额万元
38、 4570.93 12 投资利润率 47.03% 13 投资利税率 55.23% 14 投资回报率 35.27% 15 回收期年 4.33 16 设备数量台（套） 64 17 年用电量千瓦时 703897.27 18 年用水量立方米 11768.56 19 总能耗吨标准煤 87.52 20 节能率 25.30% 21 节能量吨标准煤 27.64 22 员工数量人 285 沭阳县政府委托课题项目 沭阳模式 “互联网 +三农”典范 课题主持人：郭红东、 曲江 课题组成员： 曾 亿武 、 邱东茂 、 陈东石 、 王铭莹 浙江大学中国农村发展研究院（ CARD）农村电商研究中心 2016 年 10 月
39、 11 日沭阳模式 “互联网 +三农”典范 目录 摘要 . 3 1 沭阳速度 . 4 1.1 沭阳县经济社会发展速度 . 4 1.2 沭阳县花木产业发展速度 . 6 1.3 沭阳县电商产业发展速度 . 7 2 沭阳模式及其意义 . 10 2.1 什么是 “沭阳模式” . 10 2.2 沭阳模式的关键词 . 11 2.2.1 农民大规模创业创新 . 11 2.2.2 传统农业产业转型升级 . 12 2.3.3 政府合理引导与有效作为 . 15 2.2.4 农村电商的生态体系建设 . 18 2.2.5 人与土地的和谐发展 . 22 2.3 沭阳模式与其他县域电商模式的比 较 . 23 2.4 沭阳
40、模式的意义 . 26 2.4.1 为农村一二三产业融合发展树立标杆 . 26 2.4.2 为凸显农村电商生态建设的价值树立典范 . 27 2.4.3 为促进城镇化与新农村建设树立样板 . 27 2.4.4 为农村人口与土地 的和谐发展提供借鉴 . 28 3 沭阳模式形成的关键要素 . 30 3.1 良好的基础设施 . 30 3.2 扎实的产业资源 . 31 3.3 活跃的经营主体 . 32 3.4 精准的政策措施 . 33 3.5 健全的电商生态 . 34 4 沭阳模式的启示 . 36 4.1 善用资源禀赋，鼓励创业创新 . 36 4.2 完善基础设施，夯实产业配套 . 37 4.3 重视草根群体，激活市场潜力 . 38 沭阳模式 “互联网 +三农”典范 4.4 营造宽松环境，整合优 势资源 . 39 4.5 注重生态营造，形成双链互动 .
