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精日传媒&ampamp;凯络:如何打动中国男性新富阶层报告.pdf

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1、wners who used internet on a smartphone on a monthly basis, aged 1569 across 27 countriesAdvocates of self-driving cars are often white-collar professionals with children who use a car to commuteFigure 2: Attitudes of working families with children, who are interested in self-driving carsProfessiona

2、ls with kids who are interested in self-driving cars also:Are passionate about vehicles53% Have a great deal of knowledge and experience with vehicles54% Are the first to try new vehicles or things related to vehicles40% ERICSSON CONSUMERLAB THE SELF-DRIVING FUTURE 2017 5Letting go of the wheelTraff

3、ic accidents are one of the biggest threats faced by citizens. Each year they cause the deaths of 1.2 million people around the world.4Significantly, these accidents are often attributed to human error. For example, in the US, 94 percent of all traffic accidents are deemed to be caused by human fact

4、ors.5The question is: could self-driving cars help to reduce this threat? Perhaps not at first glance. In a US study, 46 percent of respondents stated that they would not trust a computer to make driving decisions for them.6This mistrust is also reflected in the decreasing consumer interest in self-

5、driving cars as they become more and more autonomous. Consumers interested in autonomous carsbut fear letting go of the wheelForty-seven percent of consumers state that they are interested in self-driving cars. Further, one in four smartphone users states that they would prefer an autonomous car to

6、one they drive themselves, despite the fact that autonomous vehicles are not yet part of everyday traffic. Additionally, 7 in 10 state an interest in self-driving car features, such as cruise control and parking assistance. Although there is high interest in self-driving functionality and features,

7、consumers still seem to fear letting go of the wheel.7Consumers trust in the technology will have to gradually increase before they are ready for a fully autonomous future.The pedestrians point of viewThe findings discussed so far are from the drivers perspective. However, if cars become driverless,

8、 there may not be any drivers left. In the Ericsson ConsumerLab report, 10 Hot Consumer Trends 2017, pedestrians perspectives were also taken into account. This demonstrated that one in four pedestrians already says that they would feel safer if all cars were fully autonomous, despite the fact that

9、autonomous cars are not yet mainstream. Out of these pedestrians, 65 percent are interested in autonomous cars, pointing to a potentially stronger interest in a self-driving future among pedestrians than among car drivers themselves.Trust in autonomous technology is the key to a driverless future4ww

10、w.who.int/mediacentre/factsheets/fs358/en/5US Department of Transportation, MVCCS, 2005-076Source: AutoPacific US, 2016. Base: Internet users who also are car drivers in US7Source: ConsumerLab Analytical Platform, 2016. Base: 29, 922 smartphone owners aged 1569 across 17 countries6 ERICSSON CONSUMER

11、LAB THE SELF-DRIVING FUTURE 2017Figure 3: Traffic as a key problem areaSatisfaction per public areaImportanceinrelationtocitysatisfactionHigh impact but low satisfaction High impact and satisfactionLow impact and satisfaction Low impact but high satisfactionThe autonomous ecosystemPrevious Ericsson

12、ConsumerLab studies have found that traffic is the factor with the biggest negative impact on general satisfaction with life in cities.8Figure 3 shows that traffic falls within a cluster of factors that that can significantly increase consumers city satisfaction if they improve, but which have low s

13、atisfaction among surveyed smartphone users. Although it is unclear how self-driving cars will impact levels of congestion, they will free up drivers to spend their time more productively or enjoyably. On average, urban commuters spend 83 minutes a day traveling9, and so making this time less frustr

14、ating would likely positively Source: Ericsson ConsumerLab Analytical Platform, 2013Base: 27,068 smartphone owners aged 1569 years across 18 citiesAuthorities communicationAvailable parks and green areasCity planningEntertainmentPublic transportEmergency careAvailable parkingAvailable Wi-Fi spotsAir

15、 qualityWater qualityTraffic Education8Ericsson ConsumerLab, Smartphones Change Cities, 20139Source: Ericsson ConsumerLab Analytical Platform, 2013. Base: 5,519 smartphone owners aged 1569 across Beijing, London, New York, So Paulo and Tokyo 10Source: Ericsson ConsumerLab Analytical Platform, 2013.

16、Base: 5,519 smartphone owners aged 1569 across Beijing, London, New York, So Paulo and TokyoHigh impact but low satisfactionFactors that are important to address since they have low consumer satisfaction but a strong correlation to overall city satisfaction.Low impact and satisfactionFactors with lo

17、w satisfaction but with a low impact on city satisfaction. They are considered sector related problems all cities have them and there is low anticipation that they can or will be improved.High impact and satisfactionFactors that are as important as those in the “high impact but low satisfaction” are

18、a but that already have high satisfaction. They explain the current level of city satisfaction. Low impact but high satisfactionFactors that dont have a strong impact on city satisfaction, as citizens take them for granted. They should not be prioritized when trying to improve city satisfaction. Aut

19、onomous cars will free drivers and improve their experience of commutingimpact their experience of traffic and thus, their level of satisfaction with their city. However, 72 percent of urban commuters do not only use cars when commuting. Thirty-nine percent utilize a car and other modes of transport

20、, whilst 33 percent commute by other means than with a car, including public transport.10ERICSSON CONSUMERLAB THE SELF-DRIVING FUTURE 2017 7Sharedor owned?One of the basic ideas behind self-driving cars is that they can communicate with their surroundings and with consumers. With the introduction of

21、 digital keys managed via a smartphone app, different people could have safe access to a car at different times. If the car is fully autonomous, it could even be possible for the car to drive independently to pick up different passengers.Globally, 8% of consumers had already participated in various

22、forms of car and bike sharing in 2015Given that autonomous cars could be shared much more easily, the question of why you would own one is raised. In the future, it is possible that fewer people will choose to do so, with the car becoming more of a service and part of the public transport system. Al

23、ternatively, cars may still be bought by individuals and shared in various car-sharing solutions, potentially for a fee, or bought by cooperation networks or car sharing companies offering fleet services for purchase. What is clear is that this type of technology enables car sharing on a whole new l

24、evel. But are consumers ready for this future?In 固定资产投资占比82.58%2.2流动资金万元945.252.2.1流动资金占比17.42%3收入万元7562.004总成本万元5817.545利润总额万元1744.466净利润万元1308.357所得税万元1.198增值税万元240.629税金及附加万元91.7610纳税总额万元768.5011利税总额万元2076.8412投资利润率32.15%13投资利税率38.27%14投资回报率24.11%15回收期年5.6516设备数量台(套)5817年用电量千瓦时562889.9918年用水量立方米5788.8219总能耗吨标准煤69.6720节能率25.12%

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