1、Guiding digital transformation Digital Density Index A new way for government and business leaders to understand, measure, and manage digital strategies to drive growth and competitivenessThe Accenture Digital Density Index empirically shows increased penetration of digital technologies in economic
2、activity can significantly lift productivity and GDP growthpotentially driving US$1.36 trillion in additional output in the worlds top 10 economies in 2020. 2 Digital Density IndexThe key? Understand what drives Digital Density, measure it, and then manage it.Digital Density Index 3Introduction Can
3、digital technologies help economies become more competitive and grow more strongly? New research from Accenture provides empirical evidence they can. In a joint study, Accenture Strategy and Oxford Economics not only confirmed the link between increased use of digital technologies and greater produc
4、tivity, but also quantified the resulting impact on competitiveness and economic growth (see “About the Research” for more details). According to our analysis, increased use of digital technology could add as much as US$1.36 trillion to the GDP of the worlds top 10 economies in 2020which is 2.3 perc
5、ent more than baseline forecasts (Figure 1). In this ambitious but achievable scenario, a 10 point improvement in Digital Density could raise annual average growth rates between now and 2020 by around 0.25 percentage points in advanced economies and around 0.5 percentage points in emerging markets.
6、Figure 1: Impact of a ten point boost in Digital Density to GDP levels in 2020. Effect on 10-point uplift in country digital density Uplift in 2020 GDP under ten point Digital Density improvement scenario for the worlds top ten economies, USD billion, 2014 prices $0 $50 $100 $150 $200 $300 $250 $400
7、 $350 $450 China $418 bn Brazil $97 bn Germany $75 bn France $57 bn Italy $41 bn United States $365 bn United Kingdom $57 bn Japan $114 bn India $101 bn Canada $38 bn On GDP in 2020 On average annual GDP growth rates (2015 to 2020) In advanced economies 1.8 percent higher than baseline 0.25 percenta
8、ge points higher than baseline In emerging economies 3.4 percent higher than baseline 0.5 percentage points higher than baseline In the worlds top 10 economies 2.3 percent higher than baseline 0.32 percentage points higher than the baseline 4 Digital Density Index Digital Density Index 5The Accentur
9、e Digital Density Index is a comprehensive scorecard of what truly matters to digitally led economic productivity. A higher score on the Digital Density Index reflects a broader and deeper adoption of digital technologies, as well as the skills, ways of working, and regulatory frameworks needed to r
10、ealize their economic potential. Our analysis shows that boosting an economys score on the Accenture Digital Density Index can lead to greater productivity and, other things being equal, faster GDP growth. Reflecting the pervasive nature of digital technology, the index covers more than 50 indicator
11、s across four equally weighted areas of economic activity: Making Markets, Running Enterprises, Sourcing Inputs, and Fostering Enablers (Figure 2). These indicators range from the volume of transactions conducted online, the extent to which interactions between firms are automated, and the use of te
12、chnologies such as the cloud to streamline processes; to the pervasiveness of technology skills in a business, the use of digital platforms to access capital and talent, and government and business acceptance of new digitally driven business models. Figure 2: Areas of economic activity measured by t
13、he Digital Density Index Making Markets Running Enterprises This is the recognition that existing markets are becoming increasingly digital, and new markets are being created through digital means. Running enterprises relates to the extent to which firms are embracing digital technologies and activi
14、ties to carry out business functions such as supply chain, strategy, talent, procurement and research and development. Sourcing Inputs Fostering Enablers This is the extent to which the factors of production are sourced and used with digital technology. The second part of sourcing inputs is to captu
15、re the degree to which digital technologies change the lifecycle of sourcing these factors for the business. The impact of digital is in part enabled by the institutional and socio-economic environment. 6 Digital Density IndexThe Digital Density Index can help to gauge the current Digital Density of
16、 an economy and guide digital investments in a business. For example, Figure 3 shows 17 leading economies ranked according to their Digital Density scores, while Figure 4 illustrates the differences between the Digital Density profiles of the Netherlands (the Digital Density leader) and the worlds f
17、our largest economies (USA, China, Japan and Germany). Such profiles can be an important starting point for leaders as they shape and implement digital strategies and target specific opportunities for improvement. To illustrate, Figure 5 shows how France could raise its digital density by approximat
18、ely 10 points through concerted efforts in eight areas and, according to our model, significantly boost productivity and growth over time. According to our model, it can take up to six years for the full economic benefit of greater digital density to be felt, with productivity benefits feeding throu
19、gh fully into trend growth rates of GDP over this period. This insight should be a catalyst for governments and businesses to act now to increase the digital density of economies and organizations. Figure 3: Digital Density scores for 17 leading economies (0-100) Making Markets Running Enterprises Sourcing Inputs Fostering Enablers Germany UK US India Italy France Brazil Belgium China Austria Finland Netherlands Sweden S
