1、? ? ? ? ? ? ? ?Technology Summit?-?KOL?/?7?DTC?WELLBEINGVALUESURROUNDINGS?TECHNOLOGYSURROUNDINGS ? ?2020.06?1000?18?3,000 ?18-49? ?2000?16?Source: Lightspeed/Mintel; KuRun / Mintel ; Dynata/Mintel?/?2021.08?47%66%?/?2021.01?33%?-?NOPALERA (2019) CACTUS FLOWER EXFOLIANTnopal?JOAQUINA BOTANICA(2020) C
2、ALENDULA + PEPTIDES HYDRATING ESSENCE?C?ZEILA(2020) QASIL LEAF + ALOE VERA DEEP CLEANSING POWDERQasil?Qasil?Qasil?Source: Mintel GNPD / ?CHAUL(2020) EARLY RITUAL AMPOULE?FunDine(2020)?SAND & SKY (2017) AUSTRALIAN EMU APPLE DREAMY GLOW DROPS?Glow ?Source: Mintel GNPD / ?Z? ?2021.03? (2020.07)34%66%36
3、%? ?2021.07?259?24?12? ?1000?18?2873?1849?6?Source: Lightspeed/Mintel; KuRun / Mintel ; ? ? ?2021.10.25?1%7%6%53%7%35%36%31%54%54%8%27%16%4%4%41%41%32%43%33%2%6%15%18%3%38%43%34%46%40%6%10%8%10%4%34%36%19%36%26%1%1%3%1%1%7%7%2%10%5%?-?-?/?Source: Mintel GNPD?SPECTACLE (2021)-PERFORMANCE-CREME?COCOKI
4、ND (2015) ORGANIC CHIA FACE OIL?POINT68 (2020)YOUTH REGENERATING FACE OI100%?Soldier Grub oil?Point68 ?6?8?+?Source: Mintel GNPD / ?Selfless by Hyram ?2021?&?(Impact based on sales from 24th June to 31st August 2021.)Source : STATE OF THE ART (2020)? ? SW Process?Source :upcircle / state-lumera / ?C
5、IRCUMFERENCE (2018) DAILY REGENERATIVE GEL CLEANSER ?Upcircle (2016) ? E?One Ocean Beauty (2018)? ?Oceana?MAKEBEAUTY?2013/2021?LAB ENGINEERED NATURAL INGREDIENTS (L.E.N.I.)2021?L.E.N.I.?+? ?MAKEBEAUTY LACTONICSYNCHRONIZING SKIN SERUMSource: Mintel GNPD / ?SK*P (2021)TO IT SETCLEANSER, MOISTURIZER, S
6、HAMPOO & CONDITIONERBeautyCartons?FSC?(2016)?50ml?2021?66%?G.L.A.M. (2021) Refill (Formula and Brush)?3?SOSHE?Source: Mintel GNPD / ?AXIOLOGY BEAUTY (2014) VEGAN MULTI-USE BALMIE SET?3?1?100%?ATHR BEAUTY (2018)ROSE QUARTZ CRYSTAL GEMSTONE PALETTE?FSC?Pact Collective?DAVIDS (2015) | PREMIUM NATURAL T
7、OOTHPASTE / SPEARMINT?;Davids?BPA?Source: Mintel GNPD / ?Davids: ?20?BPA?HDPE?#2?Source: ?AN-HYDRA SKINCARE (2019)? ?MICROBIOME CLEANSER ? ?HYALURONIC HYDRATOR?POWDER-C BRIGHTENER?DEW MIGHTY (2020) JELLY SERUM BAR ?KATE MCLEOD (2018) DAILY STONE? ? (body stone)? ?Source: Mintel GNPD / ?+? + ?REJUVEN
8、ATING NIGHT BALM + ?SBTRCT(2020) ?100%?0.5%?GENTLE FOAMING CLEANSER + ?Source: ?sbtrct.co.uk?WELLBEING ?(?)?2021.03?51%? ?2021.06?74%?Z? ?2021.04?1508?16?919 ?18? ?104 ?Z?Source: Lightspeed/Mintel65%?36%? ?1000?18?655 ?16? ?104 ?Z?Source: Lightspeed/Mintel40%24%?25%?Z?KIRAMOON (2020) STAR JELLY MAGI
9、C RESURFACING FACIAL?La Terapia/?(2020) ? ?GUSSIHAIR AT-HOME KERATIN TREATMENT KIT?Source: Mintel GNPD / ?THE NUE CO FUNCTIONAL FRAGRANCE?SOLDEJANEIRO BRAZILIAN CRUSH CHEIROSA 40 HAIR & BODY PERFUME MISTsmell incredibly delicious?Cheirosa 40?1840?Binarix/?Binarix?Source: Mintel GNPD / ?LOVE MY SWAY(
10、2018) TRADEMARK DRY BODY OIL?BAD HABIT BEAUTY (2020)?Me moment?+ ?Source: Mintel GNPD / ?Strange Bird (2019)?Elena Brower?6?1%?G-Team (Ginger, Ginseng ,Goji Berry)?Source: ?VALUE ?74%?2021.03?34%24%?1824? ?2021.05?2021.03?3,909 ?18-49?6?500 ?18?559?1824?Source: Lightspeed/Mintel , KuRun Data / Minte
11、l?TICK&LICK?(2019)?WINKYLUX(2015) PETAL CLEANSER ORNAMENT?C?(2019)?Source: Mintel GNPD / ?9.Kyuu?DIY?DIY?Weai (2021)?Z?IP?8?DIY?DIY?Source: Mintel GNPD / ?/?(2020)?+?MAJENYE(2020) LOVE QUARTZ? ?PLUSTWO?(2020)?, ?+?Source: Mintel GNPD / ?1824? ?2021.02?2021.04?49%38%19%?(2021.03)?Base: ?559?1824?Sour
12、ce: Lightspeed/Mintel; Kurundata/Mintel? - ?TYPOLOGY (2018) 9-INGREDIENT FACE MOISTURISERTypology?10Typoloty?50?24?KRAVE (2017) OAT SO SIMPLE WATER CREAM?10?TAHNYC (2017) VEGAN HYALURONIC ACID IN ALOE VERA?C?10?10?Source: Mintel GNPD / ?-?ESPRESSOH (2018) ESPRESSOH (2018) THE ABC CONCEALER THE ABC C
13、ONCEALER ? ?.?;?FIGFIG- -1 (2020) 1 (2020) CERAMIDE MOISTURIZERFig-1 ? ?12?SUBTL BEAUTY (2018) CUSTOM STACKSSUBTL BEAUTY (2018) CUSTOM STACKS?Source: Mintel GNPD / ?41%60%44%?Base: ?1000?18?3,909 ?6?18-49?859 ?18?Source: Lightspeed/Mintel; Kurundata/Mintel?Live Tinted (2017) ?Minori (2021) ?Source:
14、? ? ?Humanrace Skincare (2020) ?For All Folks (2020) ?AbsoluteJOI (2017)Tinted Moisturizer With SPF 40AbsoluteJOI ?40?Source: Mintel GNPD / ?PAUSE (2019) REFILLABLE-COOLING-MIST-KIT?;?Pause Complex?+?(?)? ? ?PATTERN BEAUTY (2018) ?PATTERN?VICTORIAAND BEAUTY (2015)CyR.U.S. System ?Source: Mintel GNPD
15、 / ?TECHNOLOGY ?DNA/?2020.07?Base: ?1000?18?1,000 ?18 ?1009?16?12?Source: Lightspeed/Mintel; Kurundata/Mintel58%?/?2021.08?61%?63%?2021.06? ?2021.01?2021.01?58%39%40%? ?2021.01?Base: ?2,943 ?18-49?3,000 ?18-49?Source: Lightspeed/Mintel; Kurundata/Mintel?PHYLA (2020)PROBIOTIC ACNE SKINCARE SYSTEM?,?N
16、OBLE PANACEA (2018) THE BRILLIANT PRIME RADIANCE SERUM2016?Organic Molecular Vessel (OMV)?2018?NoblePanacea?GOOD SCIENCE (2018)001-PU PURIFYING FACE CREAM Good ?Silicon + Lipids + Amino Acids = Good Silicon+?Source: Mintel GNPD / ? (BiaComplex?(AntuComplex?(PreservX?2018?Codex Beauty?Codex Beauty Antu Refreshing Gel CleanserSource: ? App ? App? EpigenCareInc.? SKINTELLI ?DNA? ?99?Source: ?Cureskin(2017)?+?+?EpigenCare(2017): DNA ?Skin Trust Club (2021): ?WELLBEINGVALUESURROUNDINGS?TECHNOLOGY? ? ? ? ? ? ? ?Technology Summit
