1、机Maneuver WarfareEric K. Clemons and Jason A. Santamaria二十一世的商 境特色:快速的迁 rapid and disruptive change稍即逝的机会 fleeting opportunities不完全的信息 incomplete information完全的不确定与失序overall sense of uncertainty and disorder机 利用种争中的不确定性与失序，去打 人。而不是去避免些不确定性。Moreover, maneuver warfare doesnt aim to avoid or resist the
2、 uncertainty and disorder that inevitably shape armed conflict; it embraces them as keys to vanquishing the foe.故兵无常，水无常形。能因化而取者之神 (虚篇 )。机 不是要你在数目上倒人，而是要你从翼包他，攻它的弱点，使它无法准确分析情，我得以最少的源，得决定性的利。Furthermore, the approach with its focus not on overpowering a rival but on outflanking him, targeting his wea
3、kness, and rendering him unable to analyze the situation can help a company to achieve a decisive advantage with a minimal deployment of resources.故用兵之法，十之，五攻之，倍分之。(攻篇)激水之疾至于漂石者，也。(篇 )机的七个指原方弱点 Targeting critical vulnerabilitiesAnalyze and probe competitors with the aim of identifying and rapidly ex
4、ploiting those weaknesses that will do the greatest damage to their competitive position.故善用兵者，避其气，其惰，此治气者也。以治待乱，以静待，此治心者也。以近待，以佚代，以待，此治力者也。无邀正正之旗，勿堂堂之，此治者也。(争篇 )胆 BoldnessTake calculated risks that have the potential to achieve major, market-shifting results.判也一，不是不能冒，而是必是算的。兵先而后求，兵先而后求。(形篇)奇Surpri
5、seUse stealth, ambiguity, and deception to degrade the quality of information available to competitors and impair their ability to deploy resources efficiently.故善者致人，而不致于人(虚篇 )出其所不，其所不意 (虚篇)故形兵之极，至于无形。无形深不能，智者不能。 (虚篇 )兵以立 (争篇)故能而示之不能，用而示之不用(始篇)集中焦点FocusConcentrate resources at critical points and ti
6、mes to capitalize on key market opportunities.涂有所不由，有所不，城有所不攻，地有所不争 (九篇）分散决策 Decentralized Decision MakingGive authority to those who are closest to the point of decision and who possess superior local information. Align these individual decisions by communicating “commanders intent” the desired fin
7、al result throughout the organization.君命有所不受。 (九篇）故道必，主曰无，必可也。道不，主曰必，无可也。(地形篇)将能，而君不御者，。(攻篇 )迅速的步 Rapid tempoIdentify opportunities, make decisions, and implement plans more quickly than competitors do in order to seize the initiative and force them into a constant state of reaction.而不可御者，冲其虚也。退而不可追者，速不可及也。 (虚篇 )故兵拙速，未睹巧之久也。(作篇 )武力合Combined ArmsLook for ways to combine resources so that the returns generated by the whole are greater than those generated by the individual parts.我一，分十，是以十攻其一也。我众而寡，能以众寡者，吾之所与者，矣。 (虚篇 )
