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4、001劳动合同20191006083519851603G瞅耀 In the following report, Hanover Research explores a variety of trends that have developed in higher education marketing and branding, as well as in student recruitment, enrollment, and advancement. A close examination of how technology will impact higher education in
5、the future is also discussed. 2016 TRENDS IN HIGHER EDUCATION MARKETING, ENROLLMENT, AND TECHNOLOGY November 2015 Hanover Research | November 2015 2015 Hanover Research 2 TABLE OF CONTENTS Executive Summary and Key Findings . 3 KEY FINDINGS . 4 Section I: Branding and Marketing . 6 OVERALL TRENDS .
6、6 BRANDING AND MARKETING STRATEGY . 9 MARKETING AUTOMATION . 10 SOCIAL AND DIGITAL . 12 Institutional Websites . 13 Mobile . 14 Social Media . 15 Section II: The Student Life Cycle . 17 RECRUITMENT . 19 International Recruitment . 20 Adult Learners . 21 ENROLLMENT . 22 ADVANCEMENT. 24 Alumni Engagem
7、ent. 25 Donor Engagement . 26 Section III: Technology and Higher Education . 29 ONLINE LEARNING . 29 CHANGING METHODS OF DELIVERY . 30 Gamification. 30 Flipped Classrooms . 31 Adaptive Learning . 33 Summary of Findings . 35 Hanover Research | November 2015 2015 Hanover Research 3 EXECUTIVE SUMMARY A
8、ND KEY FINDINGS In recent years, the higher education landscape has become increasingly competitive, as universities and colleges strive to recruit and retain high-quality students. According to a 2015 Inside Higher Ed and Gallup survey of admissions directors, 58 percent indicated that they had not
9、 filled their fall classes by the traditional May 1 deadline. Moreover, more than one-half of the administrators reported that they were “very concerned” about meeting the years enrollment goals, while almost another third stated that they were “moderately concerned.”1 Given the increasing pressure
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