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5、ve immense power but theres disagreement about who should be held accountable. Two years ago, we highlighted Tensions as our meta-trend. In retrospect, that led directly to last years meta-trend, The search for value. Now, that search has evolved into a re- evaluation of purpose and place in the wor
6、ld by governments, businesses and individuals alike. Meanwhile, technology continues to create change: now, its changing the shape of money, recognizing our bodies as a form of signature, and creating virtual doubles. 2020s meta-trend is nothing short of a major realignment of the fundamentals. Its
7、tempting to misinterpret this as a gloomy picture instead, we think this is a once-in-a-lifetime chance to innovate in business models, services and products around new definitions of value. For companies with the courage to recognize this meta-trend, there are many opportunities and there will also
8、 be challenges. For example, it questions the decades-old definition weve had of business success, which is underpinned by the philosophy of profit as the only directive. This realignment also potentially leads to iconic innovation moving beyond start-ups in favor of more traditional businesses that
9、 will need to work together to make change happen at an industry-wide level. We might see a two-speed model emerging as the shift takes place at different paces in different markets. Emerging markets might just leapfrog western attitudes toward endless consumption and go straight for a more balanced
10、 view. Meanwhile, people continue to be ever more fluid in their behaviors, constantly shifting between traditional demographic segments in ways that seem contradictory. However it plays out from here, one thing is likely: those who embrace the long-term view by starting with their impact on the wor
11、ld and society, and embracing the systemic complexity of the worldwill emerge as winners. Meta-trend: Realigning the fundamentals For decades, companies have been singular in their aim: financial growth and the faster the better. Now, investors and customers are pushing to evaluate activities agains
12、t other measures of growth as well, perhaps through environmental, social or governance metrics. Its easy to assume that this is all讇耀,忄0峳(挍誋匀%谀怊說誋讀缁尀諌劐頀h鐀椀鼂圃圃圃霃嬃嬜嬜漜茜謜謜謜颋癸晓恙晓呔搀漀挀瀀椀挀最椀昀颋癸晓恙晓呔搀漀挀尀尀戀戀戀攀攀昀挀搀夀琀最伀漀吀匀椀砀礀匀昀愀夀氀洀焀渀吀渀伀琀焀唀礀漀吀甀爀娀搀圀眀嘀洀砀最颋癸颋癸晓恙晓吀晨戀愀戀攀搀搀昀愀挀戀愀晓顢塧华葶創栀盿豑桛葰晓剎伀伀伀葰晓0000000埿湨晓鞃葟潏鑓葎鑓楞豲楢晓鑓葞
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