1、lidays three meta-functions of language influence on the advertising language. The thesis provides a new perspective for studying perfume advertising language, and the research will build up the ability to use language.1.4 Organization of ThesisThis thesis can be divided into five parts.Chapter one
2、gives an introduction to research background of this study as well as the significance of the research. Also, there are some research questions proposed. At last, it provides the organization of thesis. Chapter two gives previous studies on system-functional grammar and advertising discourses at hom
3、e and abroad. As the main theoretical framework of this paper, the three meta-functions will be given statement from previous studies. Chapter three is the theoretical framework, which would be applied in this thesis. Interpersonal function will be introduced respectively from mood system, modality
4、and person pronoun system. Ideational meta-function will be introduced from transitivity and voice. Textual meta-function will be introduced from thematic system. Chapter four is the body part of this thesis. It analyses the perfume advertising discourses from the perspective of three functions, fol
5、lowing the framework in the previous chapter. Respectively, from the theory of transitivity system, voice system, mood system, modality system, and person pronoun system, and case study are given to analyze the realization of interpersonal, ideational and textual function in advertising discourses.
6、Chapter five draws a conclusion，summarizing major findings and limitations in the thesis, and throw out suggestions for future studies in this field.Chapter 2 Literature reviewThis part will give a brief review of the previous achievements in advertisements and previous researches related to Systemi
7、c-Functional Grammar studies abroad and in China.2.1 study of Systemic-Functional Grammar from home and broad2.1.1 Studies Abroad about Systemic-Functional GrammarFrom the 1950s to the mid-1960s, Halliday explored and developed systematic grammar theory. In foreign countries, systematic grammar theo
8、ry is developing rapidly, the team of research and practice is growing. Brasseur F (1977) proposes an information on the semiological approach to language starting from the systemic perspective (later to be said structuralist) which has been introduced by the Saussure. From 1970s, being studying on
9、Systemic-Functional Grammar, some scholars began to focus on cognition and language. Other scholars are focus on the field of translation, Ferdows Aghagolzadeh (2012) published The Analysis of English-Persian Legal Translations Based on Systemic Functional Grammar Approach, indicating the theory pro
10、vides an appropriate criteria and scale for evaluating the accuracy of the legal documents translation. Ahereh Jafarian(2015) investigates Familiarity of Iranian ESP Teachers and ESP Course Learners with Academic Rhetoric within a Systemic Functional Grammar based on their educational Level, Age and
11、 Gender. It is clearly indicate that the study of translation and education has applied for the theory in the recent years. These researches give a solid foundation on the systematic grammar theory.2.1.2 Studies in China about Systemic-Functional GrammarComparatively speaking, the domestic Systemic-
12、Functional Grammar on started lately, but it has begun to arouse the attention of the linguistic circles from 1980s. With the development of advertisings industry, some scholars begin to analyze advertisings on Systemic-Functional Grammar. Wu (2001) wrote the essay about English advertisings on Syst
13、emic-Functional Grammar, and this paper expounds that the field of discourse, tenor of discourse and mode of discourse have great influence on the characteristics of advertising English texts. According to Yang(2006), she applied the systemic-Functional Grammar for the public advertisings, It is fou
14、nd that public welfare advertisers skillfully use various vocabulary and grammatical means to manipulate the interaction and consultation between readers. The scholars have taken the research about advertisings on Systemic-Functional Grammar in the recent years, such as job advertisements, clothes a
15、dvertisements, real estate ads and video ads.2.2 Studies of English advertising language from home and abroadWith the rapid development of advertising industry, many scholars abroad and at home pay more and more attention on the English advertising language. They used different approach to study the
16、 English advertising language, such as stylistic approach, pragmatic approach, communicative approach, semiotic approach and Systemic-Functional Grammar approach. Pandya(1977) found that the use of mood can shorten the distance between advertisers and customers, different moods can produce different
17、 meanings. He makes a great contribution to the application of the Systemic-Functional Grammar on English advertising language. In china, after the development of the Systemic-Functional Grammar, many linguistic scholars begin to analyze the English advertising language from the perspective.Chapter
18、3 Theoretical FrameworkThe thesis analyzes English perfume advertising discourse from the perspective of Systemic-Functional Grammar, namely, ideational meta-function, interpersonal meta-function and textual meta-function.3.1 Ideational meta-functionBloor and Bloor M. (1995)argue that, When people s
19、peak, language is employedtotalkaboutwhatgoesonaroundthemandinsidethem, from describing the events, narrating the states to concerning the entities involved. In the beginning, ideational meta-function is involved two components: experiential function and logical function. But later, both of them are
20、 gathered together by Halliday (1994) and named as ideational meta-function. The thesis pays attention to the former function. Under that circumstance, it deals with the relationship between humans and experiential world.3.1.1 TransitivityTransitivity is an important perspective to analyze some sent
21、ences. It is the subsystem of ideational meta-function, and serves the function of describing what goes around people and inside them, which can be fulfilled by its six types of processes, that is, material, relational, mental, behavioral, verbal and existential processes. The material process is co
22、ncerned with the actions: doing, playing, beating, catching, running, and so on. In the process, there involved two members: Act and Goal. The actor plays some physical actions to the object, and then the relationship realizes the material process. The material process can transfer information to the readers.Yang (2001) argued that, the relational process is the process of being and it falls into two types: attributive and id
