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1、一级类目二级类目三级类目年度销售额占比保健品/膳食营养补充剂 膳食营养补充食品蛋白质/氨基酸116357000021.02%动物精华/提取物251030000.45%复合功能性保健食品67149150012.13%海洋生物类4990600009.02%菌/菇/微生物发酵4481650008.10%膳食纤维/碳水化合物1524300002.75%维生素/矿物质165984000029.99%脂肪酸/脂类131370000.24%植物精华/提取物90264000016.31%1月2月3月4月5月6月7月8月4817500056820000808700007623500088130000159985

2、000108430000112525000133200014650001758000137550017680002091000226050026545007339500085455000954400008762000065525000612650006499500061950000271500002911000036575000402500004352500040725000425900004502000014775000176350002600500027630000309850003549500042010000433800005740000802500097100001027000010

3、33500030625000151200001289000091160000 119500000 166220000 154675000 164780000172415000176445000173370000832500139100017185001315000110550094150096100095950030585000344750004392500043900000549400006368000082235000908650009月10月11月12月月均销售额12097500011243500010276000096230000 145,446,2502934500275600023

4、5100023570003,137,8755951000014140000134350085300083,936,4385412000052050000459650004198000062,382,5005048500051915000565050005134500056,020,6251260500013765000114100001193500019,053,7501596450001325450008853000060555000 207,480,00095350095050097650010320001,642,125107065000125205000117810000 107955

5、000 112,830,000竞争对手ABC116357000025103000671491500499060000448165000152430000165984000013137000902640000膳食营养补充剂细分市场分析年度销售额020000000040000000060000000080000000010000000001200000000140000000016000000001800000000蛋白质/氨基酸动物精华/提取物复合功能性保健食品海洋生物类菌/菇/微生物发酵膳食纤维/碳水化合物维生素/矿物质脂肪酸/脂类植物精华/提取物11635700002510300067149

6、1500499060000448165000152430000165984000013137000902640000膳食营养补充剂细分市场分析年度销售额020000000040000000060000000080000000010000000001200000000140000000016000000001800000000蛋白质/氨基酸动物精华/提取物复合功能性保健食品海洋生物类菌/菇/微生物发酵膳食纤维/碳水化合物维生素/矿物质脂肪酸/脂类植物精华/提取物11635700002510300067149150049906000044816500015243000016598400001313

7、7000902640000膳食营养补充剂细分市场分析年度销售额020000000040000000060000000080000000010000000001200000000140000000016000000001800000000蛋白质/氨基酸动物精华/提取物复合功能性保健食品海洋生物类菌/菇/微生物发酵膳食纤维/碳水化合物维生素/矿物质脂肪酸/脂类植物精华/提取物一级类目二级类目三级类目年度销售额占比保健品/膳食营养补充剂 膳食营养补充食品氨基酸233920002.05%大豆分离蛋白26782000023.44%骨胶原蛋白76205000.67%混合蛋白776585006.80%胶原蛋

8、白25193000022.05%精氨酸62072500.54%乳清蛋白49446000043.28%肽类96220000.84%鱼蛋白5861150.05%支链氨基酸30898500.27%1月2月3月4月5月6月7月8月124700012315001745000218450023970002158500204950022290001288000013485000171800001387500015495000757100002271500018780000369100404400603000622500633500798500661500699000203750030460005975000

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10、01142501463002305502391502579502774002895503051509月10月11月12月月均销售额23045001974000182200020495002,924,0002011500021915000176650001800500033,477,500925000515500731500657000952,56378200005975000314900031310009,707,3132665500026535000262350002222000031,491,250619000454500647000446400775,906592900005220000

11、0495400004719000061,807,5009405007830007080006995001,202,7504719024325453907100073,264311900346350273500297800386,231竞争对手ABC23392000267820000762050077658500251930000620725049446000096220005861153089850蛋白质氨基酸细分市场分析年度销售额0100000000200000000300000000400000000500000000600000000氨基酸大豆分离蛋白骨胶原蛋白混合蛋白胶原蛋白精氨酸乳清

12、蛋白肽类鱼蛋白支链氨基酸23392000267820000762050077658500251930000620725049446000096220005861153089850蛋白质氨基酸细分市场分析年度销售额0100000000200000000300000000400000000500000000600000000氨基酸大豆分离蛋白骨胶原蛋白混合蛋白胶原蛋白精氨酸乳清蛋白肽类鱼蛋白支链氨基酸三级类目年度销售额占比1月2月3月4月5月左旋肉碱92442500018.94%5066000068815000976800008889000098400000乳清蛋白49446000010.13%1

13、582000021010000342000002773500038285000玛咖提取物4411417489.04%367618123676181236761812367618123079500酵素3546950007.27%902500012275000188850002079500024240000大豆分离蛋白2678200005.49%1288000013485000171800001387500015495000胶原蛋白2519300005.16%1317500014555000172200001664000019885000氨基葡萄糖1463685003.00%47885007555

14、00090500001131000012500000鱼油/深海鱼油1421500002.91%8860000796500010805000995500012145000膳食纤维/果蔬纤维1384750002.84%50500007260000859000093400009385000钙1284650002.63%79250007685000114400001096500011705000维生素C1258550002.58%60700008535000125250001285500013145000复合维生素/矿物质1229250002.52%83100001002500011735000105

15、900009960000螺旋藻/藻类提取物1149550002.36%7695000804500092850001184000011725000葡萄籽提取物1136950002.33%55950007115000951500086000008890000维生素E/小麦胚芽油786460001.61%33040004969500624000065100008020000混合蛋白776585001.59%203750030460005975000115850007680000B族维生素635280001.30%32645004427500558500055550005845000大豆异黄酮5942

16、15001.22%29175003383500444850043995004712500铁448030000.92%12150001528500220850023250002435000纳豆提取物420095000.86%24010002319000283800028005002609000芦荟419055000.86%22460003046000351200036715003589500辅酶Q10400885000.82%28825002497500320050031045003213500虾青素398520000.82%18085002212000298200030930003369000

17、番茄红素391630000.80%21920002271000288500033320003737500维生素E+C382365000.78%23740003538500500500038850003280000叶黄素361315000.74%14585001681000190900019580002604000钙铁锌359995000.74%24940002711500424800044415003878000钙镁300055000.61%17760002506500319050026620002509000卵磷脂287735000.59%22615001961000233600020000

18、002268500蔓越莓240313000.49%426700428050521500466050526500益生菌235880000.48%12245001367000177300017805001914000氨基酸233920000.48%12470001231500174500021845002397000月见草油227330000.47%9455001168000155400014905001513500叶酸203795000.42%11300001529000190050017420001532500海狗/海豹油197305000.40%11960001176500180100016

19、355001429500锌190925000.39%9290001094000161500017515001564500越橘/蓝莓提取物180940000.37%11130001475500191150017090001592000蓟类158325000.32%618000674000832000787000968500参类提取物157270000.32%7330006150008810008915001380000灵芝/灵芝孢子粉142585000.29%12025001058000163250013535001083500牡蛎/贝类提取物135957000.28%8980003244503

20、58600353650364950维生素A/胡萝卜素120375000.25%714000103250012925001097000997500银杏/人参银杏114600000.23%82100085000010480001005500898500硒112050000.23%66950071250096350010560001066000低聚糖/寡糖107277500.22%400450498800805500605000621000大蒜提取物97595000.20%779500660000750000651500764500肽类96220000.20%75650073300092500089

21、1500881500骨胶原蛋白76205000.16%369100404400603000622500633500袋鼠精73526500.15%431750446050533500393350585500葛根73069000.15%592000591500777000695500626500羊胎盘提取物68874000.14%298500298800359750232550325600茶多酚/茶族63703000.13%273000384250434550547000506500精氨酸62072500.13%370550513500634000541000607000珍珠粉56816500.1

22、2%365300529500547500588500535000鲨鱼软骨素54038500.11%416550422150672500524500525000沙棘53058500.11%426600458350509500541000559500角鲨烯51022500.10%659000348850453100371600385950苹果酸48461500.10%258200374500429450537500589500DHA/EPA/DPA47978500.10%302600585500708500449550383950甲壳素47055000.10%3480503759504721004

23、74000483250锯棕榈39821000.08%253900262000272000242150276250牛初乳37516500.08%295350212450299400262450251450亚麻酸31035500.06%156000194800256000264450239350支链氨基酸30898500.06%114250146300230550239150257950蒲公英29060000.06%220550251600286250256200233600猴头菇提取物28673500.06%88850105750167400130350139350圣约翰草提取物28401500

24、.06%6965082750171350178050167750苦瓜提取物26426500.05%127050119200154450133800129050维生素AD24226500.05%191300264750408550215350258450维生素D22323000.05%182800164350234000159400217450玫瑰精油20353500.04%164400210600184950179300205500冬虫夏草提取物17907850.04%239850191850192250203750150800石斛14403200.03%1693507880085550102

25、600157600木瓜提取物13533950.03%57050598503960063750287650南瓜/南瓜籽9770000.02%9865012000010645082100102050鹿产品提取物9033600.02%11530417258095069750121900红曲8964600.02%4404061850637504883560000紫锥菊提取物8056350.02%11470069900973005655038625紫花苜蓿7146900.01%3661536890443356035057900生物多糖5994550.01%387154559562150559505710

26、0鱼蛋白5861150.01%3523541625583503546036840维生素K5527350.01%3243036155353405910046725蛇麻草5251900.01%2581541430402653791525815林蛙油提取物2236450.00%5300732017495735023855沙丁鱼提取物1344010.00%1494513615178151699573206月7月8月9月10月11月12月月均销售额1019800001095900001021250008181000061745000423900002034000045320000488350005503

27、50005929000052200000495400004719000061,807,50015205000242000003070000039370000607650006481000055965000276300003390000034025000411000004297000047150000427000007571000022715000187800002011500021915000176650001800500033,477,5002156500023120000241250002665500026535000262350002222000031,491,2501251000012

28、140000145150001841500017430000134300001272500011030000106550001177000015265000162250001412500013350000296450001397000011465000112550001246000097600001029500012460000125850001361500016035000118000006335000591500010280000111900001218000012570000117200007305000748000014040000879000096450001083500011645

29、0009150000820000010375000107650001044000011475000910000089900005220000960500011895000120850001111500012870000864000077700008495000823000085600008145000777000049050003497500113000007905000805500078200005975000314900031310009,707,313552000065800006830000729500059550003333000333800048560005950000654000

30、085250007660000312400029050004024000396600042165005170000817500054150004124500282600043590003704500482750048650003940500451950038505004874500466850068050003173500126950011990003382000345950040460003835500358150037440003141500306400044975003434000284350037545004150500464350040420003815000445800044370

31、002343500280200028480003787000352550037465003921500275300018820005385002281500325550041860004372500450300037925004130000357100034360003081000293750020885001818000129450024135002358000239150026275002928000243900022040002007500222100024140002600500253250029875003183500691500105350019370002997000419300

32、049805005810000174750023605002629000229450025810001969000194750021585002049500222900023045001974000182200020495002,924,0001548500186700021105002307500298000025250002723000182650022995002424500237000013005001060000126450015265001849500200850023000002332500116150013135001616500148350020450003260500224

33、700078350070250013370001478000145800016710001547000148850013135001084000127750015145001671500182750022265002351500105650012765001593500233050018070002393500769000125300011745009580001223500911500141200099600042005075850086950018000001518500257400033555009830009935001036500108450011285008970007810006

34、1150070150079200011305001185000124900011675001022500105350012045001191500101150058600066800071000090350011595001135500109900013785001411000599500743000104300086000012965007675008445007150007760008125009405007830007080006995001,202,750798500661500699000925000515500731500657000952,56354700063900065650

35、0774500978000695000672500518500515000800500463850600000457550669000481700668000748000945000779500787000963000585500593000524000579500698000717000528000463850446350464100619000454500647000446400775,9065015006000006950004664003507502956002066005010004033004402004410502770004070003736004792505160004745

36、004990502138003351502931503255003555003435004901004893504422004376006955003971504234502851502766502553003238003003003092003314003464003279003455004070504249004425504114504510002911002604502707003325503386503579504038003678504853503896503863003816502079504048004805003657002036502499502431002698002870

37、50290400320950331700277400289550305150311900346350273500297800386,231197500217500231200243850235200251250281300271650263700620000573500155200144050207550188900289600403200481000305850211750290300220800237100227350404400379300230600279550206050211600177800165500143500939008590022355018395013860024950

38、015370016290016210015495018055015895014325015185017885012220015140010505042085878501644501528501086001983008770071550795504752031005051750966502554001232008110042655328902136009025075850518507220062250630005235012770011815099650922507330023015434405010041785865008475021350065400759503560543805459005

39、850078300667009975057650592507160070550719007600071650630506495054150273952697566200372255380068750681504719024325453907100073,2644537546335356805805060850549504174538800386104337042110359606670088400217602008524580251252093017570322757065106607475111511056591907605竞争对手ABC924425000494460000441141748

40、354695000267820000251930000146368500142150000138475000128465000125855000122925000114955000113695000786460007765850063528000594215004480300042009500419055004008850039852000391630003823650036131500359995003000550028773500240313002358800023392000227330002037950019730500190925001809400015832500157270001

41、42585001359570012037500114600001120500010727750 9759500 96220007620500 7352650 7306900 6887400 6370300 6207250 5681650 5403850 5305850 5102250 4846150 4797850 47055003982100 3751650 3103550 3089850 2906000 2867350 2840150 2642650 2422650 2232300 2035350 1790785 1440320 1353395 9770009033608964608056

42、35714690599455586115552735525190223645134401膳食营养补充剂全年销售额分布年度销售额01000000002000000003000000004000000005000000006000000007000000008000000009000000001000000000左旋肉碱乳清蛋白玛咖提取物酵素大豆分离蛋白胶原蛋白氨基葡萄糖鱼油/深海鱼油膳食纤维/果蔬纤维钙维生素C复合维生素/矿物质螺旋藻/藻类提取物葡萄籽提取物维生素E/小麦胚芽油混合蛋白B族维生素大豆异黄酮铁纳豆提取物芦荟辅酶Q10虾青素番茄红素维生素E+C叶黄素钙铁锌钙镁卵磷脂蔓越莓益生菌氨基酸

43、月见草油叶酸海狗/海豹油锌越橘/蓝莓提取物蓟类参类提取物灵芝/灵芝孢子粉牡蛎/贝类提取物维生素A/胡萝卜素银杏/人参银杏硒低聚糖/寡糖大蒜提取物肽类骨胶原蛋白袋鼠精葛根羊胎盘提取物茶多酚/茶族精氨酸珍珠粉鲨鱼软骨素沙棘角鲨烯苹果酸DHA/EPA/DPA甲壳素锯棕榈牛初乳亚麻酸支链氨基酸蒲公英猴头菇提取物圣约翰草提取物苦瓜提取物维生素AD维生素D玫瑰精油冬虫夏草提取物石斛木瓜提取物南瓜/南瓜籽鹿产品提取物红曲紫锥菊提取物紫花苜蓿生物多糖鱼蛋白维生素K蛇麻草林蛙油提取物沙丁鱼提取物92442500049446000044114174835469500026782000025193000014636

44、850014215000013847500012846500012585500012292500011495500011369500078646000776585006352800059421500448030004200950041905500400885003985200039163000382365003613150035999500300055002877350024031300235880002339200022733000203795001973050019092500180940001583250015727000142585001359570012037500114600001

45、120500010727750 9759500 96220007620500 7352650 7306900 6887400 6370300 6207250 5681650 5403850 5305850 5102250 4846150 4797850 47055003982100 3751650 3103550 3089850 2906000 2867350 2840150 2642650 2422650 2232300 2035350 1790785 1440320 1353395 977000903360896460805635714690599455586115552735525190

46、223645134401膳食营养补充剂全年销售额分布年度销售额01000000002000000003000000004000000005000000006000000007000000008000000009000000001000000000左旋肉碱乳清蛋白玛咖提取物酵素大豆分离蛋白胶原蛋白氨基葡萄糖鱼油/深海鱼油膳食纤维/果蔬纤维钙维生素C复合维生素/矿物质螺旋藻/藻类提取物葡萄籽提取物维生素E/小麦胚芽油混合蛋白B族维生素大豆异黄酮铁纳豆提取物芦荟辅酶Q10虾青素番茄红素维生素E+C叶黄素钙铁锌钙镁卵磷脂蔓越莓益生菌氨基酸月见草油叶酸海狗/海豹油锌越橘/蓝莓提取物蓟类参类提取物灵芝/灵

47、芝孢子粉牡蛎/贝类提取物维生素A/胡萝卜素银杏/人参银杏硒低聚糖/寡糖大蒜提取物肽类骨胶原蛋白袋鼠精葛根羊胎盘提取物茶多酚/茶族精氨酸珍珠粉鲨鱼软骨素沙棘角鲨烯苹果酸DHA/EPA/DPA甲壳素锯棕榈牛初乳亚麻酸支链氨基酸蒲公英猴头菇提取物圣约翰草提取物苦瓜提取物维生素AD维生素D玫瑰精油冬虫夏草提取物石斛木瓜提取物南瓜/南瓜籽鹿产品提取物红曲紫锥菊提取物紫花苜蓿生物多糖鱼蛋白维生素K蛇麻草林蛙油提取物沙丁鱼提取物9244250004944600004411417483546950002678200002519300001463685001421500001384750001284650001

48、2585500012292500011495500011369500078646000776585006352800059421500448030004200950041905500400885003985200039163000382365003613150035999500300055002877350024031300235880002339200022733000203795001973050019092500180940001583250015727000142585001359570012037500114600001120500010727750 9759500 96220007

49、620500 7352650 7306900 6887400 6370300 6207250 5681650 5403850 5305850 5102250 4846150 4797850 47055003982100 3751650 3103550 3089850 2906000 2867350 2840150 2642650 2422650 2232300 2035350 1790785 1440320 1353395 977000903360896460805635714690599455586115552735525190223645134401膳食营养补充剂全年销售额分布年度销售额0

50、1000000002000000003000000004000000005000000006000000007000000008000000009000000001000000000左旋肉碱乳清蛋白玛咖提取物酵素大豆分离蛋白胶原蛋白氨基葡萄糖鱼油/深海鱼油膳食纤维/果蔬纤维钙维生素C复合维生素/矿物质螺旋藻/藻类提取物葡萄籽提取物维生素E/小麦胚芽油混合蛋白B族维生素大豆异黄酮铁纳豆提取物芦荟辅酶Q10虾青素番茄红素维生素E+C叶黄素钙铁锌钙镁卵磷脂蔓越莓益生菌氨基酸月见草油叶酸海狗/海豹油锌越橘/蓝莓提取物蓟类参类提取物灵芝/灵芝孢子粉牡蛎/贝类提取物维生素A/胡萝卜素银杏/人参银杏硒低聚糖

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