1、 Accor Style Guide for Internal and External Communication Accor Style Guide for Internal and External Communication Table of Contents Accor Style Guide Page 3 - 20 Country Specific Style Guide Page 21- 30 Conversion Table Page 31 - 32 General Guidelines Page 33 - 36 Photographs and Visual Guideline
2、s Page 37 - 38 Packages and Promotional Guidelines Page 39 - 40 Crisis Communications Plan Page 41 - 47 Accor Style Guide for Internal and External Communication 2 About should not be used to approximate. Use more than or fewer than. above-board takes a hyphen Aboriginal is an indigenous Australian.
3、 Aborigines is preferred although Aboriginals is also acceptable Accor Asia is preferred. Never Accor Asia Pacific unless part of a job title and avoid using other names unless registered as company name in specific country. Use Accor in Indonesia or Accor in China. AccorRes is one word with an uppe
4、r case A and R acronyms spell out names of organisations on first reference followed by acronym in brackets, eg: International Hotel and Restaurant Association (IHRA). accents when used should be italicised with English translation in brackets. Eg: “In Hong Kong char siu (barbecued pork) is a popula
5、r dish.” Advantage Plus is two words Aeroflot Air Canada active voice always try to avoid passive voice. “A meeting will be held by the two sides next week.” Passive voice. “The two sides will meet next week.” Active voice addresses abbreviate road, street only when they follow a number. For suites
6、and office numbers, write out “suite” or use the number sign (#). affect (1- as a verb, to influence), effect (2- as a verb, to cause and 3- as a noun, result): Examples: 1 - The game will affect the standings. 2 - He will effect many changes in the company. 3 - The effect was overwhelming. air fare
7、: two words. Airbus 340 at first reference then A340 air-conditioned not air-con. Spell out in full and with a hyphen aircraft not plane, aeroplane or airplane Air France Air Mandalay Air Niugini Air Seychelles la carte is three words, with an accent over the first a. all-inclusive hyphenated. The A
8、mericas covers North America, Central America and South America. Do not use America for the United States of America, use the full name or the US. American Airlines then AA among not amongst. amid not amidst. apostrophes with words that end in “s,” no extra “s” is needed. Example: Charles dog, not C
9、harless dog. archaeological should be spelled with a second a aromatherapy is one word artefact takes an e ASEAN not Asean ASEAN Tourism Forum on first reference, then ATF. Association is always capitalised when referring to PATA or other associations (as in, “the Associations mission.”). Otherwise
10、lowercase. audiovisual is one wordAccor Style Guide for Internal and External Communication 3 Balance-sheet takes a hyphen as a noun, but is two words as a verb ballroom one word bandwidth one word -based takes a hyphen as in Singapore-based beach-front is hyphenated as an adjective benchmark one wo
11、rd benefit, benefiting, benefited all take a single t Bernache Geese are wild Canadian geese used in the Accor corporate logo bicentennial not hyphenated bigwig is one word bilateral not hyphenated billion is correct, not 1,000 million birds eye view body-blow takes a hyphen Boeing 747-400 at first
12、reference, then B747-400 bona fide is two words and does not take a hyphen bottomline is one word as a noun, but hyphenated as an adjective brainchild is one word break-even as an adjective takes a hyphen but to break even break-out as an adjective takes a hyphen British Airways first mention then B
13、A Britons or British not Brits budgeted, budgeting bullet points/lists should be avoided in press releases, writing in complete paragraph form is always prefered. But when using bullets to list something such as a special package, if each bullet point is not a full sentence, no punctuation should be
14、 used. Only if the bullet point is a complete sentence should punctuation be used. Example: Strategies for Indonesian Tourism Recovery: Empowering small and medium-scale entrepreneurs and co-operatives but Indonesias government is aiming to empower small and medium-scale entrepreneurs and co-operati
15、ves. bureau/bureaux business-class fare but “sitting in business class.” businessman or businesswoman or business traveller, not businesspeople bylaw Cambodia may also be referred to as the Kingdom of Cambodia. cannot never cant, except in quotes capitalisation only proper nouns pertaining a specifi
16、c person, place or thing should be capitalised. Avoid capitalising Words of Very Little Significance. Accor Style Guide for Internal and External Communication 4 captions should be short and two the point, first words in bold followed by colon and caption of 20 to 25 words. The suggested Accor style
17、 for picture captions is as follows Hundred years young: Sofitel Metropole Hanoi staff celebrated the hotels 100th anniversary with a rousing rendition of its original song, “Beautiful Hotel”. Captain see honorifics cardholders not cardmembers Caribbean takes one r and two bs car rental not rent-a-c
18、ar unless in company name CD-ROM census and censuses centimetres not centimeters. centre not center. centre stage is two words century as in 21st century but hyphenated as an adjective, as in “a 12th-century temple.” chairman, chairwoman try not to use chairperson, unless on a persons business card.
19、 check-in, check-out hyphenated as an adjective (“check-in time”) but one word as a verb, i.e., we will check in tomorrow. For hotel packages, theres no need to write late check-out at or early check-in from as its understood that these are special times. Just write check-out at or check-in from che
20、que for bank draft not check clampdown clean-up takes a hyphen as an adjective, as in clean-up campaign. As a verb, clean up is two words Chennai instead of Madras. China (PRC) as the country but china when referring to ceramic ware clothes clothing not clothings co-brand, co-branded, co-branding co
21、de-share and code-sharing are both hyphenated. complimentary for free of charge should not be used when possible. Using free is preferred. complement (praise), complement (to complete or fill) compose, comprise compose refers to individual units; comprise refers to the whole. Example: the zoo is com
22、posed of many animals, or the zoo comprises many animals. computer reservations system at first mention then CRS. Plural use CRSs. commemorate Concorde always take an e. co-operate, co-operation takes a hyphen. colour not color. co-ordinate/co-ordinator takes a hyphen. corp as an abbreviation for co
23、rporation should not be used cost-effective hyphenated as an adjective. cosy not cozy. countrywide the Continent but continental crackdown is one word as a noun and two words as a verb. credit card is two words customs-duty takes a hyphen co as an abbreviation for company should not be used cutback
24、cut-price takes a hyphen Accor Style Guide for Internal and External Communication 5 currencies Note position of amount in relation to value sign, also lower and upper case. Australia A$100 Britain 100 (control/alt/shift - $) Cambodia 100 riel China RMB100 Germany DM100* Hong Kong HK$100 India 100 r
25、upee Indonesia 100 rupiah Japan 100 (control/alt dash) Laos 100 kip Macau 100 patacas (about HK$1) Malaysia RM100 *France FRF100 European 100 euros Myanmar 100 kyat Nepal 100 rupee New Zealand NZ$100 Pakistan 100 rupee Philippines 100 pesos Singapore S$100 South Korea 100 won Sri Lanka 100 rupee Tai
26、wan NT$100 Thailand 100 baht United Arab Emirates 100 dirhams US US$100 Vietnam 100 dong Always use local currencies with a US$ conversion after the first mention in brackets and check daily conversion rates. “”The deal is priced at 4,900 baht (US$109) For currencies not listed in your daily paper y
27、ou can convert at *Eleven countries have been using the Euro since January 1, 1999. They are: Germany, Belgium, Finland, France, Ireland, Italy, Luxembourg, the Netherlands, Austria, Portugal and Spain. Dash our style for a dash is the Fn/Num lk keys, then control/alter keys plus p for all except hy
28、phenated words. databank database datelines for news releases, use the city upper case followed by date of release. Example: JAKARTA, 12 February, 2001 Accor in Indonesia Releases from the Bangkok or Sydney corporate office should use date only. dates are 2, 4, 6 etc. Not 2nd, 4th or 6th and written
29、 as such: 29 August. If a year is included, write: 29 August, 1996. Accor Style Guide for Internal and External Communication 6 days of the week Do not abbreviate unless absolutely necessary. daytrippers is one word Delta Air Lines at first reference then Delta deluxe decision-maker hyphenated Disne
30、yland (California) Disneyland Paris Disneyland Tokyo Disneyland Hong Kong Disney World (Florida) Director-general takes a hyphen Dolfi is a loveable dolphin mascot who swam all the way from Europe do not and never dont downplay is one word downsizing is one word downtown is one word Down Under is a
31、reference to Australia. The term does not include New Zealand. DPR Korea not North Korea. dry-cleaning takes a hyphen as an adjective, but to dry clean is two words. duty-free hyphenated except the company Duty Free Shoppers. Eastbound one word Eastern Europe Eastern takes an uppercase E because it
32、is a political grouping and not a geographical term. e-business, e-commerce takes lower case unless as first word of sentence economy-class fare but “sitting in economy class.” ecosystem one word ecotour, ecotourism, ecotourist each one word. effect: see affect, effect entry. Egypt Air ellipsis trea
33、t as a three-letter word, constructed with three periods and two spaces. Example: (He tried to do what was best). e-mail always takes lower case em-dash leave a space before and after the dash like this. Em-dashes may also be represented by two hyphens - like this. Use Fn plus hyphen. emphasise not
34、emphasize. end-user takes a hyphen enquiry is a general question; inquiry is an official investigation. en route is two words and must be italicised en suite is two words and must be italicised epitome e-ticketing not electronic ticketing and always takes lower case euro takes a lower case e. Europe
35、an Union when first mentioned then use EU extranet takes lower case Accor Style Guide for Internal and External Communication 7 Familiarise not familiarize. Far East not Orient. Note: covers countries east of India and does not include Australia and New Zealand farther (distant), further (in additio
36、n) f&b lower case, uses ampersands, no space and need not be spelled out. Unless first word of sentence or caption then use F&B feedback feet and inches are never used, use centimetres and metres. fewer, less: less refers to quantity (a bulk concept) and fewer refers to numbers (individual items mak
37、ing up a quantity). Example: the NTO has less money to spend this year; consequently, the country received fewer visitors. finalise not finalize a first-class seat but “sitting in first class.” first-time as an adjective takes a hyphen, but doing something for the first time FIT fully inclusive trav
38、eller on first reference then FIT flagship flag carrier fly-by-night takes a hyphen fly-cruise takes a hyphen fly-drive takes a hyphen foolproof is one word forecast not forecasted foresee forever one word full-day hyphenated as an adjective, for example, a full-day tour FLIGHTS use Singapore-Hong K
39、ong in a list but Singapore to Hong Kong in a sentence. foreign words: when used should be italicised with English translation in brackets. eg: “In Japan, ikebana (the art of flower arranging) is a popular hobby.” freelance one word frequent flyer programme on first mention, then FFP front-line hyph
40、enated as a adjective but “in the front line.” Gaff (hook), gaffe (blunder) garden-view hyphenated as an adjective. get, got use only in quotes, otherwise use obtain, obtained. Global Distribution System at first reference, then GDS. For plural, use GDSs. goodbye is one word Great Britain comprises
41、England, Scotland and Wales. Gulf Air guerrilla goalpost is one word Accor Style Guide for Internal and External Communication 8 Half-board takes a hyphen half-day hyphenated as an adjective but two words as a noun. half-price takes a hyphen half-time takes a hyphen half-way takes a hyphen as an adj
42、ective but is two words otherwise. Eg: Meet me half way at Kens half-way house. haggling is bargaining at a market hang up is two words harbour-view hyphenated as an adjective. hardworking is one word have not, not havent except in quotes Hawaii headrest is one word heavyweight is one word help to d
43、o something, not help and do something high-level hyphenated as an adjective. high-rise hyphenated as an adjective. high-speed hyphenated as an adjective. hilltribe one word. high-tech hyphenated. Ho Chi Minh City not Saigon unless it is part of a proper name eg Sofitel Saigon Plaza. HCM City on sec
44、ond reference. holidaymakers is one word home-made takes a hyphen home page two words. homestay is one word Hong Kong, SAR China honour not honor. honorifics at first reference full name, Jochen Dobel, followed by Mr Dobel on second reference with no full point after Mr. If the name has an initial l
45、ike Rob A Hornman the A does not take a full point. Doctors and Professors at first or any other reference are referred to as Dr or Prof with no full point. For politicians use title at first reference eg Prime Minister, Mr Lee Tung-hui then Mr Lee. For royalty use the full name and title first eg:
46、HM King Bhumibol Adulyadej first and every reference or per each countries style. Capt, Lt-Gen, Lt-Col are acceptable in quotes but should be spelled out on first reference in text. No honorifics for headlines, straps or picture caption. hotel names Do not capitalise “the” in hotel names, as in the
47、Sofitel Central Plaza Bangkok, unless “the” is an integral part of the name. human resources includes the “s.” Accor Style Guide for Internal and External Communication 9 Ibis takes an upper case I in text. In-bound hyphenated when used as an adjective incomplete not incompleted indoor (adjective) i
48、ndoors (adverb) inferior to not inferior than infighting in-flight hyphenated when it is an adjective. in-house hyphenated when it is an adjective. In so far is three words install, installed, installations, instalments inquiry is an official investigation; enquiry is a general question. In spite of
49、 is three words inter/intraregional: One word. the Internet takes a capital I on first mention then Net with a capital N. intranet take a lower-case i. investor not invester island-hopping hyphenated. ITALICS used for names of publications, including our own internal Accor publications, ships, movie
50、s, song titles, plays and any foreign words used in quotes. See foreign words. it is not its except in quotes Its adjective of or belonging to it Its it is, it has - but use only in quotes J acuzzi is a brand name and can be used to mean whirlpool bathtubs jet-propelled takes a hyphen joint-venture
