1、ish II 1 Introduction1 1.1 Background 1 1.2 Significance and Construct 2 2 Gold business Product and Industry Outline4 2.1 Status and Developmen of gold Market in China4 2.2 Main Product of gold business in Commercial Bank 7 3 Gold business in cib Marketing Environment Analysis10 3.1 Survey and Stat
2、us of Gold Transactions of cib10 3.2 Gold business Macroenvironment Analysis15 3.3 Gold business SWOT Analysis20 4 STP Marketing Analysis of Gold Transactions23 4.1 Market segment23 4.2 Market Target Choices27 4.3 Market positionsing29 5 Marketing Strategy of gold business in cib bank31 5.1 product strategy Analysis31 5.2 price strategy Analysis35 5.3 place strategy Analysis39 5.4 promotion strategy Analysis
