1、CONFIDENTIAL Frequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record
2、of the discussion. 2 TextText TextText TextText TextText TextText 2X2 CUBED Unit of measure * Footnote Source: Source 3 2X2 TOWER Unit of measure * Footnote Source: Source 4 5PS MARKETING PlacePriceProductPackagePositioning promotion Product offering Unit of measure * Footnote Source: Source 5 Strat
3、egySkills SystemsStaff Shared values Structure Style 7S Unit of measure * Footnote Source: Source 6 ARROW 3D Unit of measure * Footnote Source: Source 7 CUBES1 3D Unit of measure * Footnote Source: Source 8 CUBES2 3D Unit of measure * Footnote Source: Source 9 CUBES3 3D Unit of measure * Footnote So
4、urce: Source 10 Text TextText Text CUTOUT 3D Unit of measure * Footnote Source: Source 11 New entrant Suppliers Industry competitors Buyers Substitutes FORCES AT WORK Unit of measure * Footnote Source: Source 12 TextText TextText TextText TextText TextText JOINT Unit of measure * Footnote Source: So
5、urce 13 Text Text Text Text LEVEL SEPARATE 4 Unit of measure * Footnote Source: Source 14 Text Text Text LINEAR A 3D Unit of measure * Footnote Source: Source 15 Text Text Text Text LINEAR B 3D Unit of measure * Footnote Source: Source 16 Text Text Text LINEAR C 3D Unit of measure * Footnote Source:
6、 Source 17 Text Text Text LINEAR D 3D Unit of measure * Footnote Source: Source 18 TextTextTextText LINEAR E 3D Unit of measure * Footnote Source: Source 19 Text Text Text LINEAR G 3D Unit of measure * Footnote Source: Source 20 TextText LINEAR I 3D Unit of measure * Footnote Source: Source 21 Text
7、Text Text Text LINEAR J 3D Unit of measure * Footnote Source: Source 22 Text LINEAR N 3D TextTextText Unit of measure * Footnote Source: Source 23 Text Text Text LINEAR P 3D Unit of measure * Footnote Source: Source 24 LINEAR Q 3D TextText Unit of measure * Footnote Source: Source 25 TextText LINEAR
8、 Q 3D Unit of measure * Footnote Source: Source 26 Plan Implement Support LINKS 3 Unit of measure * Footnote Source: Source 27 PERSPECTIVE 3D Unit of measure * Footnote Source: Source 28 Text Text Text PROPELLER 3D Unit of measure * Footnote Source: Source 29 RINGS 3D Unit of measure * Footnote Sour
9、ce: Source 30 Text SCALE Text Unit of measure * Footnote Source: Source 31 Text Text SCALES Unit of measure * Footnote Source: Source 32 Text Text Text Text Text Text SIZES IN Unit of measure * Footnote Source: Source 33 SPIRAL1 3D Unit of measure * Footnote Source: Source 34 Spiral Brakes Tube in t
10、ube SPIRAL2 3D Unit of measure * Footnote Source: Source 35 TextText TextText SPOTLIGHT Unit of measure * Footnote Source: Source 36 Text Text Text Text Text Text STAIRCASE Unit of measure * Footnote Source: Source 37 STARS 3D Unit of measure * Footnote Source: Source 38 Text Text WIRE CUBES Unit of
11、 measure * Footnote Source: Source 39 Text Text Text Text Text Text Text ARROWS Unit of measure * Footnote Source: Source 40 LEVEL 1 Text Unit of measure * Footnote Source: Source 41 LEVEL 2 Text Text Unit of measure * Footnote Source: Source 42 LEVEL 3 Text Text Text Unit of measure * Footnote Sour
12、ce: Source 43 LEVEL 4 Text Text Text Text Unit of measure * Footnote Source: Source 44 LEVEL 5 Text Text Text Text Text Unit of measure * Footnote Source: Source 45 LEVEL 6 Text Text Text Text Text Text Unit of measure * Footnote Source: Source 46 FLOW 2 Text HeaderHeader Text Unit of measure * Foot
13、note Source: Source 47 Text FLOW 2 TITLE Text HeaderHeader Text Unit of measure * Footnote Source: Source 48 FLOW 3 Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source 49 Text FLOW 3 TITLE Text HeaderHeader Text Header Text Unit of measure * Footnote Source: Source 50 FLOW 4
14、 Text HeaderHeader Text HeaderHeader TextText Unit of measure * Footnote Source: Source 51 Text FLOW 4 TITLE 了解目前的评估系统 设定工作目标和计划 管理层访谈和员工访谈 整合指标体系 了解目前的评估系统 设定工作目标和计划 管理层访谈和员工访谈 整合指标体系 评估 9 月上中旬 设计 9 月下旬 数据搜集 10-11 月 分析报告 12 月 -06 年 1 月 Unit of measure * Footnote Source: Source 问卷设计 样本计划 操作设计与准备 问卷设
15、计 样本计划 操作设计与准备 数据搜集 数据检查与整理 数据搜集 数据检查与整理 建立模型 12 月，提供调查简报 2006 年 1 月提供所有报 告 满意度改进战略与实施计 划制定 建立模型 12 月，提供调查简报 2006 年 1 月提供所有报 告 满意度改进战略与实施计 划制定 52 FLOW 5 Text HeaderHeader Text HeaderHeaderHeader TextTextText Unit of measure * Footnote Source: Source 53 Text FLOW 5 TITLE Text HeaderHeader Text Header
16、HeaderHeader TextTextText Unit of measure * Footnote Source: Source 54 FLOW 6 TextText HeaderHeaderHeaderHeaderHeader TextTextText Header Text Unit of measure * Footnote Source: Source 55 Text FLOW 6 TITLE TextText HeaderHeaderHeaderHeaderHeader TextTextText Header Text Unit of measure * Footnote So
17、urce: Source 56 BLADES Text Text Text Text Unit of measure * Footnote Source: Source 57 BOX TextText TextText Unit of measure * Footnote Source: Source 58 BOX TextText TextText Unit of measure * Footnote Source: Source 59 CYCLE 1 Text Text Text Unit of measure * Footnote Source: Source 60 CYCLE 2 Te
18、xtText Unit of measure * Footnote Source: Source 61 CYCLE 3 Text Text Text Unit of measure * Footnote Source: Source 62 CYCLE 4 Text Text Text Text Unit of measure * Footnote Source: Source 63 CYCLE 5 Text Text Text Text Text Unit of measure * Footnote Source: Source 64 CYCLE 6 Text Text Text Text T
19、ext Text Unit of measure * Footnote Source: Source 65 CYCLE 7 Text Text Text Text Text Text Text Unit of measure * Footnote Source: Source 66 CYCLE 8 Text Text Text Text Text Text Text Text Unit of measure * Footnote Source: Source 67 Text INCOMING Text Text Text Text Text Unit of measure * Footnote
20、 Source: Source 68 RIBBON Text Text Text Text Text Unit of measure * Footnote Source: Source 69 RING Text Text Text Text Text Unit of measure * Footnote Source: Source 70 UPON 2 Text Text Unit of measure * Footnote Source: Source 71 CONTINUOUS Text TextText TextTextText TextText Unit of measure * Fo
21、otnote Source: Source 72 CUTOUT Text TextText Text Unit of measure * Footnote Source: Source 73 LINEAR A Text Text Text Unit of measure * Footnote Source: Source 74 LINEAR B Text Text Text Text Unit of measure * Footnote Source: Source 75 LINEAR C Text Text Text Unit of measure * Footnote Source: Source 76 LINEAR D Text Text Text Unit of measure * Footnote Source: Source 77 LINEAR E TextTextTextText Unit of measure * Footnote Source
