1、RTICULAR IN THE GREATER CHINA REGION China Cellular Subscribers, 1991 - 2000 Cellular Subscribers (Mn)Annual Growth 170%Annual Growth 86% Source: CCID 0.050.1770.6381.573.636.8513.2324.9843.875 Cellular Subscribers (Mn) - 10 - (海量 管理培 料下) GREATER CHINA WILL REPRESENT AN INCREASINGLY LARGE AN DYNAMIC
2、 MARKET IN ASIA Note: Sub-regional groupings include South Asia (India, Pakistan, Bangladesh, Sri Lanka), Greater China (China, Taiwan, Hong Kong, Macau) and Southeast Asia (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam) Source:International Telecomm
3、unications Union Japan Australia/ New Zealand Southeast Asia Greater China Korea South Asia 0.28.537 0.51777 Greater China (M) Total ANJ Total Asia-Pacific (M)1.233125 Distribution Of Asia-Pacific Cellular Subscribers - 11 - (海量 管理培 料下) NEW BUSINESS CHALLENGES, WITH MAJOR HR IMPLICATIONS WILL FACE M
4、OBILE PLAYERS IN CHINA Upcoming business challenge Emphasis on marketing and sales and intense warfare requiring strategy and tactics Increasing importance of customer relationship management and service The need to develop partnerships and create new businesses Increasing pressure on technical abil
5、ities- broader definition of technology Increasing pressure on overall cost position and productivity Need for commercially-driven senior management, working as a team Human resource implications The creation of new job families with a range of new skills and talents The need for a clear view of how
6、 many new employees are needed in each job family over what timeframe An understanding of what it will take to attract, train, integrate and retain these employees An view of the new organizational structures and processes that are needed A view on the implications for the existing workforce, in ter
7、ms of productivity, changing job definition, and retrenchment A view of the new strategic role of HR, and the required HR capabilities - 12 - (海量 管理培 料下) FIVE SPECIFIC MARKET FORCES WILL CHALLENGE THE HR STRATEGY GOING FORWARD Performance management Requirement definition Sourcing BCG analysis and e
8、stimate Other Communication Recreation Health, transport and education Housing and furniture Food and clothing Other Communication Recreation Health, transport and education Housing and furniture Food and clothing Other Communication Recreation Health, transport and education Housing and furniture F
9、ood and clothing 1G2G3G OperatorOperator Special service provider(1) Operator Service providers Content providers Retailers Main recipient: (%)(%)(%) Business migration - 24 - (海量 管理培 料下) TRADITIONAL BUSINESS BORDERS CHANGE . Middle layer/ packaging Infra- structure/ distribution Network device User
10、 device Broadcasting/Media Telecommunication PC/Internet Others Content Film Web site/ e-commerce PC software Mobile phone Telephone Gaming Visual Audio PC hardware Set- top box Transmission Satellite CATV Terrestrial Mobile carrier today Photography Mapping Car (Navigation/ITS) Books Broadcasting P
11、ortal Value added services Internet telephony P B X S w i t c h LAN WAN equip- ment Security EC related ISP EC related Radio Long Dist- ance Regi- onal Acc- ess Business migration - 25 - (海量 管理培 料下) . AND TELCO effort led to successful granting of license from the relevant government, with the licen
12、se bid ranked first out of 26 applicants For a shanghai-based internet company, developed overall business plan For a major telco in Southeast Asia, developed an integrated Electronic Commerce strategy For a major consortium in Greater China, developed a fixed network entry strategy For a major ASEA
13、N telecom player, led team effort to develop and implement a competitive fixed network business market entry strategy For a major ASEAN wireless company, developed strategic plan and created a customer-orientated marketing strategy Principal author of an internal strategy study entitled “Winning in Cellular in Asia” Princi
