1、q氀羪嘀xq颐+q擈嘀xq频+q氀羪嘀xq颒+q擈嘀xq颓+佬q氀羪嘀xq颔+佬q擈嘀xq颕+佬q氀羪嘀xq颖+佬q擈嘀xq颗+勰q氀羪嘀xq题+勰q擈嘀xq颙+勰q氀羪嘀xq颚+勰q擈嘀xq颛+勰q琀羱嘀xq颜+勰q擈嘀xq额+勰q琀羱嘀xq颞+勰q擏嘀xq颟+勰q琀羱嘀xq颠+啈q擏嘀xq颡+垠q琀羱嘀xq颢+姸q擏嘀xq颣+姸q琀羱嘀xq颤+嵼q擏嘀xq颥+嵼q琀羱嘀xq颦+嵼q擏嘀xq颧+嵼q琀羱嘀xq風+嵼q擏嘀xq颩+嵼q琀羱嘀xq颪+嵼q擏嘀xq颫+忔q琀羱嘀xq颬+忔q擏嘀xq颭+忔q琀羱嘀xq颮+忔q擏嘀xq颯+p绷嘀xq颰+p搗嘀xq颱+p绷嘀xq颲+p搗嘀xq颳+p绷嘀x
2、q颴+p搗嘀xq颵+p绷嘀xq颶+p搗嘀xq颷+p绷嘀xq颸+p搗嘀xq颹+p绷嘀xq颺+p搗嘀xq颻+p绾嘀xq颼+p搗嘀xq颽+p绾嘀xq颾+p搟嘀xq颿+p绾嘀xq飀+p搟嘀xq飁+p绾嘀xq飂+p搟嘀xq飃+p绾嘀xq飄+p搟嘀xq飅+p绾嘀xq飆+p搟嘀xq飇+p绾嘀xq飈+p搟嘀xq飉+p绾嘀xq飊+p搟嘀xq飋+p绾嘀xq飌+p搟嘀xq飍+p绾嘀xq风+p搟嘀xq飏+p缅嘀xq飐+p搟嘀xq飑+p缅嘀x08827d27d6fa7682ead05a77a32972dLf08830665b1c702ac41207874e40c385Lf0883445603ad0b29de9b5b53
3、0e89ebaLf08836315c96655e5a4b172f7e5afab1茶Lf0884644ec492d97b0727a9a0835843fLf08852d3b885de6c55a8adf1188e76c9Lf0885d02c81613e5ea4dd7ed5b6f8aecLf0885e6c59f79b3e2a49b5a13189fa86Lf08860236eade260dc580c2e21cfb7ed嘶Lf08863bac822b065eb071a8481ff389a椶Lf0886ae83166bfedf55f2a2efa2e5c3eLf088757cc9a65bc595d654077
4、cad5618蘶Lf08882b9b6bf2e0e667e32789445fbdaLf08888081a72b3ebdd94eb1b1048b1d4Lf0888a7576dacf5b5947cd971814016b簶Lf0888fa218d5c65023ce4024c321d002Lf08891c91eecfe30cf8c62b36f791727Lf08897677a8bba842493765f5b1e103aLf08898822d6aebdeb44f650610cf6ed2Lf0889ad32816fcf26c85472a6aa7589b逶Lf088a53ea046a7ee9c6a15215
5、17d94a1Lf088aa612349f1f5f1a1676462b9e753Lf088b016273a6df0835efbabca077259Lf088b11bd7ed1748278bd6871d07c6c5丶Lf088b620c07af617c8414974882b3b29Lf088bacc3a07e9460ba36951c8f31511Lf088bbfcbe0c5086413c27eff94ce355Lf088bd102bc9fd3668e721f9c7262624吶Lf088d394e42800aec2a81b9535defc6dLf088d5fd46bbaf95d9d7152bf7
6、ed0acd甶Lf088d6b5254c443a98e3a4d9ff42f0b3Lf088dd5a0928c6b008219317c6cd06d7Lf088dd969c30f28d2f6f3658d1df9f1fLf088dd969c30f28d2f6f3658d1df9f1fLf088e536d5774df91eb3127195314bcd挶Lf0890599dc09ebd28e6fb631859bb7f8縶Lf08906359ccd0feb77d5cf61b8e1c57eLf0890e7001297529f569fd1c4542cab9脶Lf08916e8dff2e9348992f57d7
7、3471cb9Lf089238cd35e9be7d1a3fe95eae6da23漶Lf08925a696a043981e5892f841b418f0唶Lf089272c47785e00136f9d8db8a7986bLf0892b4c31ab18af2f1d2fd5738ca772崶Lf089338323c5eb1cc31bd656eee6e97cLf08939b8fc0089adc80ca9eccbd0d3b8Lf0893a925e59e7560ca832d0f84c73b5搶Lf08941486956820eac81d98d273e62fbLf08941ff1c8d4a4bcd2cad99
8、f1f2d2ac搶Lf08944c4b5fd67b1b2f6bea0cde184f5Lf0894691e2dd3737c737af3cc7d46664Lf089475757c95da8385a2956a10439d1餶Lf08948247d07694e59c60b6f872c6dc0Lf088b34a3ae16fc33c3af066c04f86ddLf088e0eecb4e1791fd40e3c0f96e1dedLf088e48595640744c7f50c00bd319297渶Lf088b11bd7ed1748278bd6871d07c6c5Lf088b131370fcbb20d481018
9、642f1a76Lf0893763358670f92232f807c111c185蔶Lf0886e8c74d5b792f27f51d781a5f5d1Lf089249bc7cb68eb2f4439a0b1f76aa6收Lf088d1071292b56e167b61fd09934aa8Lf08860236eade260dc580c2e21cfb7edLf089154731257b7b20bbad1b6a9b6c9eLf08943b6d5351f329dceb8d9f34bcb3bLf088eebc24254a5c9b88303ffba71d22Lf088eebc24254a5c9b88303ff
10、ba71d22昶Lf088d0d61cbaecaa15b5d59eea64b050Lf0891ac38deb517c47e841c0caab8627丶Lf088caa1d676b72286b55b7cc592d92eLf08833d7eb64e2f413720d16e0f6dd0f樶Lf0887312073368749ce59896b009f755Lf088f2fa41b2810abf06b967c0f62c77Lf0886d0f889284eec63d04dd0d5c84f4Lf088a478fc068caec02d85cc69012d36Lf0886a94e07a8e44082ca5b5b
11、98672d1Lf088f8a4397ed2c8bc7c135e231ab3aaLf0891e816e44f2a56c37430838c052df脶Lf08828910ef9a258de1ad0b30fed6444Lf0893fc400e6fa29c5de766b50e286edLf08868a04d894495099ade94d039d14f贶Lf0892b22db30e4843acb169ea224d646Lf08887bf2522f1308a92af7cc801f647丶Lf088ee1bcf384f805499f6f2cecc60c0Lf0883a4fcc97c77b97569d817
12、fb41f50Lf08909a4e8bd90e1bbc1a797f64e9a5b蜶Lf08909a4e8bd90e1bbc1a797f64e9a5bLf0885e0464106aecb5d327313e121203笶Lf089357ab4c0fb226dffa8b785f058b5佁Lf088e304c22fd260967d346f270fea55蠶凚Lf088367b14f09762a8d1e6dce2fcf70c刨Lf08848142842a7961ba9e65b749e5c77励Lf089065fefaaf498bd764463607c6bc6卸Lf088ed78f941ada8cfed
13、ba43c74a9f55哦Lf0884a2c7ec7e1e28e7af67b4e3bae3f甶圧Lf0889f9dcc8801c16e74bd85f8c03a8d挶圱Lf088ce118f334f011d9880ca51450c7a达国家相比仍存在较大差距，尤其是在激光光源与激光高端应用方面。近年来，我国激光器行业快速发展，行业内企业不断推出自主研发的激光器产品参与国际竞争，力图打破由美国相干、美国光谱物理、美国IPG、德国通快等国外企业垄断中国激光器市场的格局。在微加工激光器市场，国内激光器企业在DPSS调Q纳秒激光器、超短脉冲激光器、MOPA纳秒/亚纳秒激光器（偏振光纤输出）等各个细分领域
14、推出了质量优良、价格适中、性能指标与国际先进水平接近的激光器产品，市场占有率稳步上升，但在品牌综合能力上与国际激光行业巨头相比仍存在一定差距。目前全球制造业正处在精细化、智能化、定制化发展的道路上，激光加工精密、柔性、热效应小的特点与制造eba6f1fc6557592467751446f504790Lfeba73189d77e419d4200b654e446f89Lfeba77ec9df82aa2d9d908bca8ff5b7cLfeba7d79489118303089f6ec6b537dbfLfeba8ceb496ec9b033a062d3d6b577c6Lfeba98b1ee78859d3
15、ee526cea57cf594Lfebaa48c3945d7ff6c2b2f0f6f74fe6bLfebaae224448121ec7bc70fbb1d9042a鰶Lfebab3aa2741dd8bbd9829a488206b22匶Lfebac60d4817cbcd580051cf98c6ae1bLfebacb2e6971263407297f53c17e60beLfebace700c2b32ed35868fe41ae54c3eLfebad1641027f545379ed8615a9609a3鰶Lfebad5c0a35f656eed19d11a782d5897Lfebadc45ef6e81d3e
16、27101b6a81522b3Lfebae20e84e1fbc9950f92f258f9dda6Lfebae3e67d51b29308d3393f369d171fLfebae82bf888c220b5bd2cc07ea37cd2Lfebaeec17915c8feee1fccd6359589a5Lfebaf31c6fc816837caae6ad82ca06b2Lfebaf5b0b0e87a234d9d2871b658ae28Lfebb07ca33d20e5207a85441acf4150bLfebb1590078a715c3310208856796351Lfebb1d8bfb95467c84d9
17、95e22ca7e9d5Lfebb23a7ea0e00c190ecaebddf3806edLfebb29bea0f28cc11373d7ef4d4ff981Lfebb29bea0f28cc11373d7ef4d4ff981收Lfebb2782c18e5c1f819205e9e8866b16制Lfebb1347dfc975181d2a65f78a006766Lfeba85df8584c5cb7b3f4f6116889ec7砶Lfebadebad3b6fbf459f9c5063927a27cLfebad77d6e90edc061b2f08bda1fb8faLfebab38432e3e3741e06
18、31f7ded859d6Lfebb0fa51072a3fa7b1f9d12eaa34a72Lfebb0e5aa2103ae2a027d7786f02d5e9Lfebab88ea9a6e6222290848bf19b9ca9蠶Lfeba99912f7dd25d927e5b26fc83926cLfeba93082ecf6976aea2583eb3772478Lfebb052e31c8200ec866082847e25844Lfebaeaa30f3b7f90407baf6a852bed79Lfeba8706eae543556fd50ac82b104f1eLfebab9ee7b3252bd991d35
19、932f3c1727Lfebada07a2bbaace262068b210a024ffLfebacd71fdae1f74792c60a1f21d1fe8缶Lfebaa1660fda3093bd81834b77efe713堶Lfebac14088132880e1be2d2f51fb06d9Lfebad8fb914373ccf253f9f7436be28fLfebb060134d7a9ed5c5f1af829721c8bLfebb060134d7a9ed5c5f1af829721c8b击Lfebab2e224f16510336c329e43005b22厖Lfeba7a7f9fbcab4d9dfdb
20、7f886409604厘Lfebb0e96a19eedbb563aa04857f26983吊Lfebadf1f1c47fd19b2bc5aea1f728995坷Lfebb1cb639a576f1ec5c3ff0bbf297a1Lfebb2782c18e5c1f819205e9e8866b16制Lfebb1347dfc975181d2a65f78a006766伶Lfebba025bb4614c4568fe520c0a92f83Lfebbde76669b30d3b966a127853b6ea8Lfebb7b6af23dcbc79c63d31a2c88938b洶Lfebb60176a556a11c5
21、465f04f84a2f20Lfebb7f59a21c044395a17feb12468cf4Lfeba85df8584c5cb7b3f4f6116889ec7砶Lfebadebad3b6fbf459f9c5063927a27cLfebb5dfc20202e479620a33779f1f9a9Lfebad77d6e90edc061b2f08bda1fb8faLfebb64d25501d7d043cfb944b4c9d9e7Lfebb4db14396444cd4c0f964e83cb556Lfebab38432e3e3741e0631f7ded859d6Lfebb78a6c450764074ae
22、1c76cc626427嘶Lfebb9da177e752a408b0e1719a54c44fLfebb0fa51072a3fa7b1f9d12eaa34a72Lfebb35b5fd0cc4e3c5f9bdfa04e6e6f6Lfebb0e5aa2103ae2a027d7786f02d5e9Lfebb5fd3de8faf0c4e98ce2c88a73bdd然Lfebb4648ded63bca98a7941e358b7207Lfebb38e186c46fd279b3b63d0c1cc663Lfebbc5a3c593a28a9488bd3c97e7f680Lfebba5e6290c1a6e5cec8
23、d232afc4f7dLfebab88ea9a6e6222290848bf19b9ca9Lfebb3fbb06666a973089be51952d4be0蠶Lfeba99912f7dd25d927e5b26fc83926cLfeba93082ecf6976aea2583eb3772478Lfebb052e31c8200ec866082847e25844Lfebaeaa30f3b7f90407baf6a852bed79Lfebb615d584c5e6c8ea9f28837bddedfLfebb31d79f145bf6cf47dfc217a075caLfeba8706eae543556fd50ac
24、82b104f1eLfebab9ee7b3252bd991d35932f3c1727Lfebada07a2bbaace262068b210a024ffLfebacd71fdae1f74792c60a1f21d1fe8Lfebb4931207dc3abf7a8d7b7115f438aLfebb3de2c600671dfd230ddba075f13d弶Lfebb30a2c78b880e760c544f6af80830缶Lfebaa1660fda3093bd81834b77efe713堶Lfebac14088132880e1be2d2f51fb06d9Lfebb2f65891c46c6d6c85b2
25、0a7eb47f2Lfebad8fb914373ccf253f9f7436be28fLfebb060134d7a9ed5c5f1af829721c8bLfebb060134d7a9ed5c5f1af829721c8bLfebb37d3bd41216a38ea1e4aea999d87踶他Lfebbae333bc7278ac14487ed17330e32击Lfebab2e224f16510336c329e43005b22刱Lfebb842cb6e925ef3aaf6809dfd2eb58厖Lfeba7a7f9fbcab4d9dfdb7f886409604厘Lfebb0e96a19eedbb563a
26、a04857f26983888f1472684dff45da7dd7510735f94然L5888fcf2a374b060da0f400e03049ca4夶L5888fd0c45b71d02511e581da5fc2f45L58890544bfb50594a3aeb026d78d6651挶L58890f2c4b7be5dfd666805e951f5950缶L58891c25205528f7e3f54caf44b841ffL58891d08bb5c33b8dc6472565448cd73L5889247027fd82dd51518351414d3fdcL58893852e3991d6fa3fd1
27、16a305f3a63L588941034359bcb1dca0202e4208a319L5889499ad6e36e255da5a3a095f3f75eL58895c1a7751ae732211fdbdcd0dc50aL58896643f57f5c2af26e32c912528d9fL58896700ea88e1fb3b0f36f9d3f92718L58896d114160805cdbba0fe464b5ba60L588972eac8d48a4e2c53fa6d7d4b164e樶L5889768d904d9adeac95011f58fade50L58897ee73934f0a3fcafd55
28、363475a14L58898feeb44443c9ad842cc158f8bbd8L5889a47e06d88f3a9d44cd1b02f46662L5889ad8e3a3f04d10caf0d03848ace2cL5889af5a2960891d63b63e35f256c180L5889d1fbef1b462c30565ecc6dde810e伶L5889d5c61d67bfce2392743ff214ec27訶L5889e4c1910090b512acf05e4dfe84a2猶L5889e6372122d1d8c0d6c0e51463ae03猶L5889e74ab94b23451fb440
29、4962ddf923L5889e9d9aed0a9f56557d47f20d5f37fL58898b6bb969d94b221afd57d1224e8fL5889b65ba083ee634b26f2104592850bL5889805477fc1e288c20df33aed04f7e餶L5889bb0e8faef72c999da0f05511e9f2L58892337cd37d33dc22c35209b3275a5L5889d06caf6c04f499ccea28902c95e7L5889a9ebd7278b8cb93dc2a7373465e3L588936956f6abee919d6f7b0
30、a3933740L5889d4b869a833e63e12a446437e085f欶L588985b5d0a2cb1ed99e19a3cfd600b5父L588991bd1eb084ceac19da04e119f2caL5889aacbf98ca6799735a35ae315030dL5889021981ed4f9bd09b0c1e8059bfa5L5889821dc192e1c55481eb1b92a56295戶L5889f6bf50913c662b48e77aa6484695L5889f4825e3cc5e9cdde09932675892d鼶L58896a59ba43452232bc36f
31、ee80fe65bL5889c25fe7d064f1bd998420d675cd87L5889247f0de26f50b463c6fa0f5f0dd2L5889174e1412f061dd0b46a530d5b3c6L588993a552946dd4f38ebd47623e2ff8L5889d340f1622df5ef8c6ca166c5fae7L58896f1d4b8da8426776f3790e9b923c崶L5889e3ef8e6b38a07a9ae34f92709618L58890a60e3a17b8b231fc5aaa7eab613蘶L5889ce589cd71d84b41a48d4
32、aa4895cb笶L5889681b77e4cb7dbf1045f2d36cfcb8L58897c38754499a81505c9d6ea16a574然L5889eda4f8de2f68e52f896cfe13fcc0L588923f3e2a8db4bd2fc5d877cf2950c儶L588983709f3d539fd9f067720991152d笶L58898248e70fda18d78a87ccae5a53cdL5889730c5ff000753a9939e15c22fcbeL588908937e58e18c7a68defa0e85f0a3俌L58890df6b50f5f2bcea061
33、e17f6792b1傞L58890bde510a141379f33d0999840afa僁L5889dac71b77f79539993adf35ed26d0叢L5889aee5c85b573788bb0871af27e420鸶哪L588900795565bbdb8883b6b98884ebf4啐L5889514239c08f8685a39f535b54c54f F 对一线销售人员没有形成强有力的销售指导阵容与文化氛围 F 呼叫中心与售后服务体系不健全 二、SWOT分析 公司弱势分析 51 海问咨询 数据来源： 李宁体育用品公司 专有技术 世界著名体育用品公司都 有一项或几项专有技术， 形成卖点。而公司产品缺 乏技术含量，在这方面没 有形成核心卖点。 公司访谈与公司资料研究 产品与市场专有技术 F 公司缺乏核心专有技术，体现在产品的技术性能与国际品牌有很大差距 F 国内相关行业较低的研究、制造和加工水平造成了对公司研发的限制 二、SWOT分析 公司弱势分析 气垫 莱卡 蜂窝式减震系统 石墨纤维 即时冲气系统 ARL上刹平衡片 氦气气垫 52 海问咨询 数据来源： 李宁体育用品公司 专
