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普华永道——Market Size Methodology.pdf

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1、Three stage approach was adopted in assessing the market size for the new JV s products: Raw data were sourced from key sources like government, customers, competitors, etc through interviews and other means; Regression analysis is then applied to derive at the estimated total market size; and Other

2、 factors like regulations, competition, perceived customer acceptance are taken into consideration in estimating the market size for the JV. Government Government Research institute Research institute Total size of the products Total size of the products New- added ones + replacement New- added ones

3、 + replacement Regression analysis Regression analysis Market size for the JV Market size for the JV Regulations Regulations Competition Competition Exports / imports Exports / imports Customer recognition Customer recognition Sources Key factors Customer Customer Competitor Competitor Association Association Research report Research report Regression analysis Regression analysis Check Check Professionalviews Professionalviews

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