1、SAATCHI doubt ; hassle; doubt ; difficulty difficulty Brands and the Value Equation.Brands and the Value Equation. V(p) = V(p) = P(p)P(p) Q(p)Q(p) E(p)E(p) S(p)S(p) x x SAATCHI operating on perception. A properly focussed brand adds value by adding specific meaning. QualityQuality Branding can incre
2、aseBranding can increase perceivedperceived quality quality PricePrice Branding can increaseBranding can increase justifiablejustifiable price price SignificanceSignificance Branding can increaseBranding can increase personal meaningpersonal meaning SignificanceSignificance Branding increasesBranding increases levels of trustlevels of trust SAATCHI a consumer language lA stimulus: response?model lCustomer perception is the only reality lBrands can be successfully engineered
