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2、酧鈀疄i縀$萱电大 职业技能实训一 中的办公室管理参考答案.doc774ee034f67144d0bd6b5e42563dcb3e.gif电大职业技能实训一中的办公室管理参考答案.doc2020-1018323977ae-c6f1-469f-a4b3-5c52fa865f22LlRotxVvKKoOBbnTDqbHNlMWCK0neN29E843PtAbTdWZc7No6zTSkQ=办公室管理,电大,职业技能实训一,中的办公室管理参考答案,职业技能,实训一,中的,办公室,管理,参考答案E:wenkuwebuiFlexPaperFileRootfa39f8b7abac4a7149a851b108
3、823bd3惀悖教育咨询0000200008大学资料20201018091738197486JqAzPhIclzIbY0nl/HMajaEsOs/2S5miu0pfBRXwMJ2v43V0qOHQDFdvWpYpwTIC电大行政管理专科职业技能实训（一）办公室管理参考答案 第1题: 按照会议的规模分类，数人到数十人的会议，算( )A小型会议 第2题: 会议为议事而开，要讨论的核心内容，即为会议的( )C议题 第3题: 不属于书面形式的会议通知的是( )A电话通知 第4题: 电脑、投影、白板属于会议的( )A演示设备 第5题: 隆重典雅是( )会场的装饰要求A纪念会 第6题: 展览会布置要求(
4、)B新颖别D辉退舀祒茤佦蠀懈!牁鄃凍艉芓蕞庂膅!牁鄃凍蝉芓蕞庂膅!牁鄃勍艑芓皫腶!牁鄃勍蝑芓皫腶!鄊勍芛芓琀挛匜褛鬛猞鄚1芪!騀苻1鳚芬!攀倐猠舐魒鎇者跥t鴡蠡裭頀苙!頀苻!芜!鏟!e瀐酐魒嵗鎂苤魒嵗鎇苤灓鎂苅灓鎇苅鄀鎂艡仉偐İ!跮鰀!鄅反蟠芓懒荎!馜鎂肅藎牁鄄囍蟴肓藎膅!脀譗鎂脶鬏+苯鬡頞鰘譗鎇脶鬏+苯鬡頞鰘腐鎂嚂胴,騱臈!脀舐脐鄊姍蜍芓褍踡灰怐鄊姍舧芓贄褙蠡抺輛雾鈡拝抚鏝蓈輐铿鼡鸟努鬡!倄鉐脐怐灠瀠【灀鄰怐偰灀偀Q|鄊姍蜧芓贄褙蠡抺輛雾鈡拝抚鏝蓈輐铿鼡鸟努鬡!倄艐偀怐【Lw鄅巍若芓庁茨辍闞鎇脰辍!牁鄄巍以舚肓膾1脀鎇肾虞鎂鈃臖贜頡勍叹臹爛颙鯩釸拏輚萡訡力勎鐡贱香謟蒫舟蠐蓛踡拏鸐霝蔱鄘鬜覜頡
5、勹裘鬐鄡袚鋏頡拪鼏势挚h倁倠奖券以吸引消费者购买，这种包装策略属于 （ D ）8-175 A相关包装策略 B多用途包装策略 C分等级包装策略 D附赠品包装策略20目前电饭锅已经进入多数家庭，市场销售量增长缓慢，利润增长接近于零，这表明电 饭锅所处的产品生命周期阶段是 （ C ）8-177A介绍期 B成长期 C成熟期 D衰退期 21音乐厅对于场内不同位置的座位制定了不同的价格，它所采用的差别定价策略是 （ C ）9-212 A顾客差别定价 B产品形式差别定价 C产品部位差别定价 D销售时间差别定价22某酒厂依据消费者能够接受的最终销售价格，计算自己从事经营的成本和利润后，逆 向推算出产晶的批发价
6、和零售价，这种定价方法是 （ B ）9-208 A认知价值定价法 B反向定价法 C随行就市定价法 D投标定价法23某地板制造商在某一地区仅选择一家中间商推销其产品，双方协商签订独家经销合同， 规定经销商不得经营竞争者的产品，这种分销策略是 （ C ）10-225A密集分销 B选择分销 C独家分销 D双边分销24某家电制造商由于种种原因与批发商、经销商发生冲突，这种冲突是 （ A ）10-237 A垂直渠道冲突 B水平渠道冲突 C双渠道冲突 D单渠道冲突25杂志广告与电视、互联网广告相比最大的优点是 （ A ）11-267 A针对性强、保存期长 B灵活、及对、广泛、可信 C选择性强 D表现力高2
7、6由目标顾客观看一组广告后，让其回忆所看广告的内容，用以判断广告的突出性和易 记程度，这种在广告正式投放前所使用的测试方法是 （ B ）11-269A直接评分 B组合测试 C实验室测试 D回忆测试27将职能型组织与产品型组织相结合的结构性组织属于 （ B ）12-302 A金字塔型组织 B矩阵型组织 C市场型组织 D地理型组织28某品牌洗发水年销售额300万元，整个市场的洗发水销售额为1500万元，则该品牌 的全部市场占有率是 （ B ）13-318A10 B20 C30 D4029企业不仅是“经济人”，同时也是“社会人”，因此企业应承担一定的社会责任。企业 的主要社会责任指的是 （ A ）1
8、4-350 A保护消费者权益 B保护社会利益和发展 C保护社会环境 D保护自然环境30销售人员在产品售出后，主动征求顾客的意见，这种关系营销层次属于 （ C ）15-377 A基本型关系营销 B鼓动型关系营销 C负责型关系营销 D能动型关系营销二、多项选择题(本大题共5小题，每小题2分，共10分)在每小题列出的五个备选项中至少有两个是符合题目要求的，请将其代码填写在题后的括号内。错选、多选、少选或未选均无分。31社会和文化环境属于宏观环境中的一个不可控变量，下列各要素中属于社会和文化环 境的是 （ ABCDE ）4-88 A教育水平 B宗教信仰 C价值观念 D道德规范 E消费习俗32影响消费者
9、购买行为的社会因素包括 （ ABCD ）5-91 A参照群体 B家庭 C社会角色 D动机 E信念33影响分销渠道设计的因素有 （ ABCDE ）10-228 A顾客特性 B产品特性 C中间商特性 D竞争特性E企业特性34宣传的特性有 （ ACE ）11-280 A高度真实感 B高度虚假感 C没有防御 D有防御 E戏剧化表现35市场营销审计的特性主要包括 （ ABCD ）13-327 A全面性 B系统性 C独立性 D定期性 E同质性三、名词解释题(本大题共4小题，每小题4分，共16分)36定点超越2-26答：定点超越是20世纪90年代初由西方管理学发展起来的一个新理论。它是指企业将其产品、服务和
10、其他业务活动与自己最强的竞争对手或某一方面的领先者进行连续对比衡量的过程。37人口细分7-142答：所谓人口细分，就是企业按照人口变量（包括年龄、性别、收入、职业、教育水平、家庭规模、家庭生命周期阶段、宗教、种族、国籍等）来细分消费者市场。38成本加成定价法9-204答：所谓成本加成定价法，是指按照单位成本加上一定百分比的加成来确定产品销售价格。加成的涵义就是一定比率的利润。所以，成本加成定价公式为：P=C（1+R），即：单位产品售价=单位产品成本（1+成本加成率） 39关系营销15-374答：关系营销是以系统论为基本思想，将企业置身于社会经济的大环境中来考察企业的市场信息营销活动，认为企业营
11、销乃是一个与消费者、竞争者、供应者、分销商、政府机构和社会组织发生互动作用的过程，企业营销活动的核心是建立并发展这些公众的良好关系。四、简答题(本大题共4小题，每小题7分，共28分)40简述市场营销管理过程的步骤。1-9答：（1）分析市场机会寻找和分析、评价市场机会，是市场营销管理人员的主要任务，也是市场营销管理过程的首要步骤。 （2）选择目标市场市场营销管理人员发现和选择了有吸引力的市场机会之后，还要进一步进行市场细分和目标市场选择。这是市场营销管理过程的第二个主要步骤。 （3）设计市场营销组合市场营销组合是企业市场营销战略的一个重要组成部分。所谓市场营销战略，就是企业根据可能机会，选择一个
12、目标市场，并试图为目标市场提供一个有吸引力的市场营销组合。 （4）管理市场营销活动 企业市场营销管理过程鲢第四个主要步骤是管理市场营销活动，即市场营销的计划、组织、执行和控制。这是整个市场营销管理过程的一个带有关键性的、极其重要的步骤，因为企业没有周密的市场营销计划，营销工作就失去了方向和目标。41简述产品整体概念的五个基本层次。8-155答：产品整体概念包括五个基本层次： （1）核心产品 核心产品是指向顾客提供的产品的基本效用或利益。 （2）形式产品 形式产品是指核心产品借以实现的形式或目标市场对某一需求的特定满足形式。形式产品由五个特征所构成，即品质、式样、特征、商标及包装。 （3）期望产
13、品 期望产品是指购买者在购买产品时期望得到的与该产品密切相关的一系列属性和条件。 （4）延伸产品 延伸产品是指顾客购买形式产品和期望产品时，附带获得的各种利益的总和，包括产品说明书、保证、安装、维修、送货、技术培训等。 （5）潜在产品 潜在产品是指现有产品包括所有附加产品在内的，可能发展成为未来最终产品的潜在状态的产品。 产品整体概念的五个层次，十分清晰地体现了以顾客为中心的现代营销观念。这一概念的内涵和外延都是以消费者需求为导向的，由消费者的需求来决定的。42，简述企业的定价目标。9-194答：（1）维持企业生存 如果企业产量过剩、面临激烈竞争或试图改变消费者需求，则需要把维持生存作为主要目
14、标。为了确保工厂继续开工和使存货出库，企业必须确定较低的价格，并希望市场是价格敏感型的。 （2）当期利润最大化 有些企业希望确定一个能使当期利润最大化的价格。他们先估计需求和成本，然后据此选择一种价格，使之能产生最大的当期利润、现金流量或投资报酬率。假定企业对其产品的需求函数和成本函数有充分的了解，则借助需求函数和成本函数便可制定确保当期利润最大化的价格。 （3）市场占有率最大化 有些企业想通过定价来取得控制市场的地位，即使市场占有率最大化。因为，企业确信赢得最高的市场占有率之居将享有最低的成本和最高的长期利润，所以，企业确定尽可能低的价格来追求市场占有率的领先地位。企业也可能追求某一特定的市
15、场占有率。 （4）产品质量最优化 企业也可以考虑产品质量领先这样的目标，并在生产和市场营销过程中始终贯彻产品质量最优化的指导思想。这就要求用高价格来弥补高质量和研究开发的高成本。产品优质优价的同时，还应辅以相应的优质服务。 43简述影响企业道德水准大学英语B9一、交际英语1、- We are planning an outing. _ - Sure. A：Where are you going? B：When will you leave? C：How is everything? D：Do you want to join us?答案： D2、-Do you think I could bo
16、rrow your dictionary?-_. A：Yes, you may borrow B：Yes, you could C：Yes, go on D：Yes, help yourself答案： D3、- Whos speaking?- This is Tom_ . . A：speaks B：spoken C：speaking D：saying答案： C4、- I wonder if I could use your computer tonight? - _ Im not using it right now. A：Sure, go ahead. B：I dont know. C：It
17、 doesnt matter. D：Who cares?答案： A5、- _ - He teaches physics in a school. A：What does your father want to do? B：Who is your father? C：What is your father? D：Where is your father now?答案： C 二、阅读理解1、Australia is nearly as large as the United States, but most of it is too dry for people to live in. Aroun
18、d this dry part are large sheep and cow farms. A few of them are as large as the smallest states in America. Often the nearest neighbors are several hundred kilometers away. The two-way radio is very important to people who live on these great Australian farms. It works much like a telephone. A pers
19、on can listen to someone else talk and then give an answer. For example, people on the large farms could talk to a doctor far away. They could tell the doctor about someone who was ill, and the doctor could let them know how to look after the sick person. As the large farms were so far from towns, t
20、he children could not go to school. Radio schools were started for them in some places. At a certain time each day, boys and girls turn on their radios and listen to teachers in cities far away. Families on the large farms wanted to give news to their neighbors. The program Round Robin talks by radi
21、o was started to keep families in touch with each other. They could talk about who was going away and who was ill. The men could talk about their sheep and cows and how much money the markets would pay for them. In many ways the radio became a newspaper for the farm people of Australia.(1)、From the
22、first paragraph, we know there are some very large farms in Australia. A：T B：F答案： A(2)、The two-way radio in the 2nd paragraph is useful for children only. A：T B：F答案： B(3)、The the sick person in the second paragraph means the person who is ill. A：T B：F答案： A(4)、The children on the large farms far away
23、 could have lessons on the radios. A：T B：F答案： A(5)、All the Australians live on dry places, and they use radios in many ways. A：T B：F答案： B2、Laws have been written to govern the use of American National Flag, and to ensure proper respect for the flag. Custom has also governed the common practice in re
24、gard to its use. All the armed services have precise regulations on how to display the national flag. This may vary somewhat from the general rules. The national flag should be raised and lowered by hand. Do not raise the flag while it is folded. Unfold the flag first, and then hoist it quickly to t
25、he top of the flagpole. Lower it slowly and with dignity. Place no objects on or over the flag. Do not use the flag as part of a costume or athletic uniform. Do not print it upon cushions, handkerchiefs, paper napkins or boxes. A federal law provides that the trademark cannot be registered if it com
26、prises the flag, or badgers of the US. When the flag is used to unveil a statue or monument, it shouldnt serve as a covering of the object to be unveiled. If it is displayed on such occasions, do not allow the flag to fall to the ground, but let it be carried high up in the air to form a feature of
27、the ceremony. Take every precaution to prevent the flag from soiled. It should not be allowed to touch the ground or floor, nor to brush against objects. (1)、How do Americans ensure proper respect for the national flag? _ A：By making laws. B：By enforcing discipline. C：By educating the public. D：By h
28、olding ceremonies.答案： A(2)、What is the regulation regarding the raising of the American National Flag? _ A：It should be raised by soldiers. B：It should be raised quickly by hand. C：It should be raised only by Americans. D：It should be raised by mechanical means.答案： B(3)、How should the American Natio
29、nal Flag be displayed at an unveiling ceremony? _ A：It should be attached to the status. B：It should be hung from the top of the monument. C：It should be spread over the object to be unveiled. D：It should be carried high up in the air.答案： D(4)、What do we learn about the use of the American National
30、Flag? _ A：There has been a lot of controversy over the use of flag. B：The best athletes can wear uniforms with the design of the flag. C：There are precise regulations and customs to be followed. D：Americans can print the flag on their cushions or handkerchiefs.答案： C(5)、What is Americans attitude tow
31、ards their National Flag? _ A：Arbitrary. B：Respect. C：Happy. D：Brave.答案： B 三、词汇与语法1、As they cant afford to let the situation get worse, they will take some necessary _. A：decisions B：sides C：directions D：steps 答案： D2、Not until the meeting was over _ that he had made a mistake in his speech. A：he rea
32、lized B：did he realize C：he has realized D：has he realized答案： B3、How can he _ if he is not _? A：listen; hearing B：hear; listening C：be listening; heard D：be hearing; listened to答案： B4、Did you notice the guy _ head looked like a big potato? A：who B：which C：whose D：whom答案： C5、- Its a good idea. But wh
33、os going to_ the plan?- I think John and Peter will. A：carry out B：get through C：take in D：set aside答案： A 四、完型填空 There was a woman in Detroit, who had two sons. She was worried about them, especially the younger one, Ben, because he was not doing well in school. Boys in his class made jokes about hi
34、m because he seemed so _1_. The mother decided that she would herself have to get her sons to do better in school. She told them to go to the Detroit Public Library to read a book a week and do a book report for her. One day, in Bens _2_, the teacher held up a rock and asked if anyone knew it. Ben p
35、ut up his hand and the teacher let him _3_. Why did Ben put up his hand? his classmates wondered. He never said anything. What could he possibly want to say? Well, Ben not only _4_ the rock, but also said a lot about it. He named other rocks in its group and even knew where the teacher had found it. The teacher and the students were surprised. Ben had learned all this from doing one of his bo
