1、ucial support for this research. We would like to thank MGI senior editor Janet Bush; Matt Cooke in external communications and media relations; Julie Philpot, editorial production manager; Marisa Carder, Richard Johnson, Jason Leder, Mary Reddy, Margo Shimasaki, and Patrick White, graphics and data
2、 visualization specialists; and Deadra Henderson, manager of personnel and administration. This report contributes to MGIs mission to help business and policy leaders understand the forces transforming the global economy, identify strategic locations, and prepare for the next wave of growth. As with
3、 all MGI research, this work is independent and has not been commissioned or sponsored in any way by any business, government, or other institution. We welcome your comments on the research at MGI. Jacques Bughin Director, McKinsey Global Institute BrusselsJames Manyika Director, McKinsey Global Ins
4、titute San Francisco Jonathan Woetzel Director, McKinsey Global Institute Shanghai April 2016 Getty ImagesCONTENTSHIGHLIGHTSConsumer markets fragmenting Services growing in importance Company footprints matter1924101In briefExecutive summary Page 11. Major consumption shifts ahead Page 212. Nine gro
5、ups of consumers to watch Page 33Developed retiring and elderly Page 39Chinas working-age consumers Page 53North Americas working-age consumers Page 65Uncertainties and risks Page 763. Cities and consumption Page 834. Implications for companies Page 101Technical appendix Page 113Bibliography Page 12
6、1IN BRIEF URBAN WORLD: THE GLOBAL CONSUMERS TO WATCH As world population growth slows, global consumption growththe demand that fuels much of the worlds economic expansionwill depend heavily on how much each individual spends. Knowing which consumers are likely to be spending robustly, where they ar
7、e, and what products and services they prefer to purchase becomes even more important for companies, policy makers, and investors. Until the turn of the century, more than half of global consumption growth came from an expanding number of consumers in the world. In the period to 2030, population gro
8、wth will generate only 25 percent of global consumption growth with the rest coming from rising per capita consumption. For decades, companies serving consumer markets could rely on expanding numbers in most segmentsbut no longer. Nine groups of urban consumers are projected to generate three-quarte
9、rs of global urban consumption growth from 2015 to 2030and just three groups about half of that growth: Developed retiring and elderly (60-plus years in developed regions). This group will grow by more than one-third, from 164 million in 2015 to 222 million in 2030. It will generate 51 percent of ur
10、ban consumption growth in developed countries, and 19 percent of global urban consumption growth. Chinas working-age consumers (15 to 59 years). Their number will expand by 20 percentan additional 100 million people. Their per capita consumption is expected to more than double. By 2030, they will sp
11、end 12 cents of every $1 of worldwide urban consumption. North Americas working-age consumers (15 to 59 years). The already large numbers and per capita consumption of this group will grow modestly by 7 percent and 24 percent, respectively, from 2015 to 2030. Many younger consumers are under income
12、pressure and are cost conscious in their spending. Consumption is shifting toward services, reflecting two trends: heavy spending on health care among aging consumers in developed regions, and increasing spending by consumers in emerging economies as their incomes rise to thresholds where consumptio
13、n of services such as communications, transport, restaurants, and catering takes off. Cities matter. By 2030, consumers in large cities will account for 81 percent of global consumption and generate 91 percent of global consumption growth from 2015 to 2030. Global urban consumption is extraordinaril
14、y concentratedjust 32 cities are likely to generate one-quarter of th4、召开校少代会。5、开展一次法制讲座。五月份：1、中队积极筹备庆“六一”文娱活动。2、出一期以“劳动创造一切”为主题的黑板报。3、发展一批少先队员。六月份：1.评选学校“德育先进个人”工作上半年学校德育工作总结，下半年学校德育工作计划2、庆“六一”系列活动。3、举行班主任、辅导员工作经验交流会，评选表彰优秀班主任、辅导员。4、做好学期结束工作。5、发放暑假生活指导（告家长书）。 到林小宇0002000001思想汇报20190806130947268180?熀耀ZZ
