1、 5 (Learning Objectives) 1. 2. 3. 4. 5. 6. 7. 8. ( S e a r s ) ? 1 9 9 6 ( K m a r t ) K . 7 500 1 B. Susan Chander,“Sears: Bright Lights, Big Store,”Business We e k, March 17, 1997.1993 Reprinted by special permission, copyright 1997 by The McGraw- Hill Companies, Inc. 5.1 5.1.1 ( 1 ) ( 2 ) ( 3 ) 5
2、 - 1 I B M 160 ( Wa l - M a r t ) (Fleming Companies, Inc.) 4 3 1 000 1 7 0 5.1.2 5 - 1 ( ) 5.1.3 ( 1 ) ( 2 ) ( 3 ) ( ) 5 161 2. 5-1 5-1 2 0 0 1 1 2 3 1 $900 000 540 000 $360 000 270 000 $ 90 000 5.1.4 5.1.5 5 0 0 5 0 0 5 0 0 ( ) ( ) 5 - 2 5 - 2 162 5-2 5-2 ( ) ( ) ( ) ( ) 5 163 ( ) ( ) XXX XXX XXX
3、XXX XXX XXX ( ) AAA XXX 3 2 1 164 30 000 50 000 5.1.6 ( 1 ) ( 2 ) ( ) 5.2 1 9 1 1 0 C X - 2 1 6 0 0 6 000 3 0 9 7 1 000 R J 2 000 3 0 1 0 1 6 000 1 0 7 R J 2 000 9 1 1 0 ( ) 6 000 ( ) 6 000 1 0 C X - 2 1 6 0 0 3 0 C X - 2 1 2 1 8 2 ( 1 0 ) ( 6 0 0 ) 9 7 R J ( ) ( R J ) 2 000 2 000 C X - 2 1 1 000 3 0 ( ) ( ) 1 200 1 200 C X - 2 1 ( 6 0 0 ) ( 6 0 0 ) 2 000 ( ) R J ( ) C X - 2 1 1 0 1 ( ) ( ) 6 000 6 000 1 0 7 R J ( ) 6 000 ( R J ) 6 000 R J R J C X - 2 1 C X - 2 1 1 5 165 1 8 5-3 C X - 2 1 2 2 1 0 9 . 1 1 0 $ 6 0 0 $6 000 1 0 $ 6 0 0 $6 000 2 2 $ 6 0 0 $1 200 8 $ 6 0 0 $4 800 5.2.1 72 200
