1、Howard Johnson International豪生国际酒店集团豪生国际酒店集团Wyndham Brands & Service温德姆酒店品牌与服务Howard Johnson Brand Founder豪生品牌创始人Howard Johnson Brand Introduction豪生品牌介绍Howard Johnson International (China)豪生国际酒店集团 （中国）Market Strategy豪生中国区市场策略Our Strategy豪生经营战略Brands and brand Tiers in China豪生中国区品牌分类Howard Johnson Pr
2、esent Growth成长中的豪生Howard Johnson hotels In China豪生酒店全国分布图Page Page 3 3Howard Johnson International (China) is an affiliation of WHG of Wyndham Worldwide .豪生国际酒店集团（中国）隶属于美国温德姆集团（Wyndham Worldwide）旗下的温德姆酒店集团（Wyndham Hotel Group）。Wyndham and Howard Johnson Wyndham and Howard Johnson 温德姆和豪生酒店集团温德姆和豪生酒店集
3、团温德姆和豪生酒店集团温德姆和豪生酒店集团Page Page 4 4Wyndham Brands & ServiceWyndham Brands & Service温德姆酒店品牌与服务温德姆酒店品牌与服务温德姆酒店品牌与服务温德姆酒店品牌与服务WHG Brands连锁酒店品牌（连锁酒店品牌（11）Wyndham Super 8Days Inn Howard JohnsonRamada Wingate InnTravelodgeBaymont Inn & SuitesKnights InnHawthorn MicortelPage Page 5 5Howard Johnson Brand Fou
4、nder Howard Johnson Brand Founder 豪生品牌创始人豪生品牌创始人豪生品牌创始人豪生品牌创始人Howard Johnson Brand was founded by entrepreneur Howard D. Johnson as an ice cream stand within an apothecary shop in 1925, in Massachusetts, United States.豪生品牌豪生品牌是由企业家豪生先生于1925年在美国麻省创立。当时的豪生先生通过在一家小卖店内设立的冰淇淋专柜，出售他发明的一种口感极好的冰淇淋。Page Page
5、 6 6?First restaurant was established in Quincy；by 1939, 107 restaurants were established. 豪生先生在昆斯市开了第一家餐厅; 到1939年，豪生的餐厅发展到了107家。?In 1954, the first Howard Johnson hotel opened in Savannah, Georgia, USA. 1954年在美国乔治亚州沙凡那市建立第一家豪生酒店。?In 1961, the Howard Johnson Company went public with 88 franchised Ho
6、ward Johnson hotels in 33 states and the Bahamas and 605 restaurants operated in the country.1961年豪生上市，在33个州及巴哈马拥有88家酒店和605家餐厅。Howard Johnson Brand Introduction Howard Johnson Brand Introduction 豪生品牌介绍豪生品牌介绍豪生品牌介绍豪生品牌介绍Page Page 7 7?By 1975, 1000 restaurants and 500 hotels were built. 1975年, 豪生的规模发展
7、到拥有1000多家餐厅和500多家酒店。?In 1990, the company is acquired by Wyndham Corporation. Howard Johnson reestablished itself as top-tier hotel management company and diversified its operation to manage up-scale, 4 to 5-star hotel establishments. 1990年，豪生被温德姆收购豪生逐渐发展成为专业经营中高档酒店的全美最佳品牌公司之一。细分经营管理的酒店品牌，进入4-5星级的高端
8、酒店市场。Howard Johnson Brand Introduction Howard Johnson Brand Introduction 豪生品牌介绍豪生品牌介绍豪生品牌介绍豪生品牌介绍Page Page 8 8?In 1993, Howard Johnson began to expand its operation internationally, hence the name, Howard Johnson International. 1993年豪生酒店继续扩张，开始了国际化经营，后来形成了豪生国际酒店。?Particularly in 1998, Howard Johnson
9、 International set a recording of opening 75 new hotels in one year! 1998年豪生国际酒店创造了一年内新开75间酒店的记录。Howard Johnson Brand Introduction Howard Johnson Brand Introduction 豪生品牌介绍豪生品牌介绍豪生品牌介绍豪生品牌介绍Page Page 9 9The recognition of Howard Johnson brand in U.S. is like如同以下美国著名品牌一样，in United States， 90% of the p
10、eople know about Howard Johnson.在美国，90%的消费者知晓豪生品牌。Howard Johnson Brand Introduction Howard Johnson Brand Introduction 豪生品牌介绍豪生品牌介绍豪生品牌介绍豪生品牌介绍Howard Johnson International (China)豪生国际酒店集团 （中国）豪生国际酒店集团 （中国）Howard Johnson International (China)Howard Johnson International (China)豪生国际酒店集团豪生国际酒店集团豪生国际酒店集团
11、豪生国际酒店集团 （中国）（中国）（中国）（中国）Take care of you like family*如同家人般照顾您如同家人般照顾您*Take care of you like family*Take care of you like family*如同家人般照顾您如同家人般照顾您如同家人般照顾您如同家人般照顾您* *Page Page 1212Howard Johnson International (China) Howard Johnson International (China) 豪生国际酒店集团（中国）豪生国际酒店集团（中国）豪生国际酒店集团（中国）豪生国际酒店集团（中国）
12、?In July 1999, Howard Johnson International (China) entered China and headquartered in Shanghai.1999年7月豪生国际酒店集团（中国）进入中国，并将总部设在上海。?Registered its head office in Pudong, Shanghai 总部注册地选在上海浦东新区。?Acquired the Official License of National Hotel Management. 取得了全国酒店经营管理执照。Take care of you like familyTake c
13、are of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 1313?Introduce into China the most advanced industry practices in hotel management. 将全球最先进的酒店业经营管理理念引进到中国。?Core focus will be on China, a new market with incredible potential. 以中国这个最具增长潜力的新市场为中心。Take care of you like familyTake care of you li
14、ke family如如 同同 家家 人人 般般 照照 顾顾 您您* *Market Strategy Market Strategy 豪生中国区市场策略豪生中国区市场策略豪生中国区市场策略豪生中国区市场策略Page Page 1414? Operation Locations 业务经营区域包括Mainland China, Hong Kong, Macao, and Taiwan in Greater China大陆、香港、澳门和台湾等整个大中国区。? Business Operation 业务经营策略Full management service to all hotels under th
15、eHoward Johnson brand name.主要以全权委托管理发展豪生下属酒店。Market Strategy Market Strategy 豪生中国区市场策略豪生中国区市场策略豪生中国区市场策略豪生中国区市场策略Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 1515? To bring in international hotel management model, worldwide sales network and advanced te
16、chnology. 引进国外酒店管理模式。结合遍布全球的销售网络以及先进的科技技术。? Integrate it with local cultures 融入本土化的人文风情。? To develop a suitable and adaptable full management model for 4-5 star hotels in every major business and leisure destination in China.引申出一套崭新灵活并适合中国国情的四、五星豪华商务及休闲度假酒店管理模式。Our Strategy Our Strategy 豪生经营战略豪生经营战略
17、豪生经营战略豪生经营战略Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 1616Brands and brand Tiers in China Brands and brand Tiers in China 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Howard Johnson International (China) are embodied by 2 brands-Howard Johnson and Wyndham Gra
18、nd Plaza Royale. Howard Johnson has 5 brand tiers, each designed and marketed for specific demographic and geographic needs.在豪生旗下品牌具体分为2个品牌 ：豪生及温德姆至尊豪廷. 豪生酒店有5个分类品牌。每一个分类品牌都根据市场不同的需求而设计和进行推广，将豪生酒店推向每个社会阶层和细分市场。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Pag
19、e 1717Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 1818温德姆至尊豪廷温德姆至尊豪廷International 5-star deluxe hotel in prime location.地理位置优越，高端国际五星级豪华酒店。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands a
20、nd brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 1919Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Your New Destination 豪华新地标豪华新地标Where Luxury Is Redefined 华贵新诠释华贵新诠释Page Page 2020豪生大酒店豪生大酒店5-star deluxe hotel in prime location.优越的地理位置，五星级豪华酒店。Take car
21、e of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 2121Your Expectations, Are Your Expectations, Are ExceededExceeded超乎期望，精彩难忘超乎期望，精彩难忘Take care of you like familyTake care of you like
22、family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 2222豪生商务会所酒店豪生商务会所酒店5 star hotels for high-end business travelers in downtown locations.位于市中心地区，高端商务客人专属的5星级酒店。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪
23、生中国区品牌分类豪生中国区品牌分类Page Page 2323Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Your Business, Fully SupportedYour Business, Fully Supported商务天地，一应俱全商务天地，一应俱全豪生品牌分类豪生品牌分类豪生品牌分类豪生品牌分类续续续续Page Page 2424豪生酒店豪生酒店4-star contemporary business hotel for value-conscious trav
24、elers.时尚现代，经济实惠的四星级商务酒店。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 2525Go Anywhere, Stay HereGo Anywhere, Stay Here无论走到哪里，都将留恋这里无论走到哪里，都将留恋这里Take care of you like family
25、Take care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 2626豪生全套房酒店豪生全套房酒店Offers home-style living for those traveled a long way from home.全套房家居式布置，全天候酒店式服务。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌
26、分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 2727Your Comfort, Beyond CompareYour Comfort, Beyond Compare舒适感觉，无与伦比舒适感觉，无与伦比Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 2828豪生度假酒店豪生度假酒店5-star resort, a paradise for all seasons and occasions.适合不同季节，满足不同场合需求的五星级
27、度假型酒店。Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Brands and brand Tiers Brands and brand Tiers 豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类豪生中国区品牌分类Page Page 2929Your Desire, Ultimate RelaxationYour Desire, Ultimate Relaxation您的祈愿，极致休闲您的祈愿，极致休闲Take care of you like familyTake c
28、are of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *Page Page 3030? 116 management contracts signed in China. 在中国已签署的管理合同共116家。? 39 hotels located in Beijing, Dalian, Shanghai, Guangzhou, Xian, Guiyang, Chongqing, Chengdu, Hangzhou, Wuhan, Changsha, Suzhou, Yixing, Ningbo, Wenzhou, Sanya, Fuzhou, Hefei,
29、 Shenyang, Datong, etc.; There will be 50 more hotels in operation in 3 years. 在北京, 大连，上海, 广州，西安，贵阳，重庆，成都，杭州，武汉，长沙，苏州，宜兴，宁波，温州，三亚，福州，合肥，沈阳，大同等市开张运营41家酒店。未来3年预计开业50间酒店。Howard Johnson Present GrowthHoward Johnson Present Growth成长中的豪生成长中的豪生成长中的豪生成长中的豪生Page Page 3131Howard Johnson hotels In China豪生酒店全国分
30、布图豪生酒店全国分布图Howard Johnson hotels In ChinaHoward Johnson hotels In China豪生酒店全国分布图豪生酒店全国分布图豪生酒店全国分布图豪生酒店全国分布图Take care of you like familyTake care of you like family如如 同同 家家 人人 般般 照照 顾顾 您您* *GuizhouChongqingGuizhouJilinHebeiShandongGuangdongJiangxiXinjiangTibetSichuanGuangxiHunanFujianChongqingHenanSh
31、aanxiShanxiAnhuiHainan海南HubeiGuizhouNingxia宁夏Jilin吉林Hebei河北Shandong山东Guangdong广东Jiangxi江西Xinjiang新疆Tibet西藏Qinghai青海Gansu甘肃Inner Mongolia内蒙古Sichuan四川Yunnan云南Guangxi广西Shanghai上海Fujian福建Chongqing重庆Henan河南Shaanxi陕西Shanxi山西Liaoning辽宁Anhui安徽Hubei湖北Beijing北京Tianjin天津Jiangsu江苏Hunan湖南ZhejiangGuizhou贵州12Our L
32、obbies我们的大堂我们的大堂Our LobbiesOur Lobbies我们的大堂我们的大堂我们的大堂我们的大堂上海财大豪生大酒店上海财大豪生大酒店 Howard Johnson Caida Plaza Shanghai上海兴荣豪廷大酒店上海兴荣豪廷大酒店Plaza Royale Oriental Shanghai【北京帝景豪生大酒店北京帝景豪生大酒店 Howard Johnson Regal Court Hotel BeijingOur Rooms我们的房间我们的房间Our RoomsOur Rooms我们的房间我们的房间我们的房间我们的房间苏州中新豪生全套房酒店苏州中新豪生全套房酒店
33、Howard Johnson All Suites Hotel Suzhou重庆国贸豪生大酒店重庆国贸豪生大酒店 Howard Johnson ITC Plaza Chongqing上海展讯豪生酒店上海展讯豪生酒店 Howard Johnson Hotel Zhangjiang ShanghaiOur Meeting Rooms我们的会议室我们的会议室Our Meeting RoomsOur Meeting Rooms我们的会议室我们的会议室我们的会议室我们的会议室武汉江城明珠豪生大酒店武汉江城明珠豪生大酒店 Howard Johnson Pearl Plaza Wuhan宁波华侨豪生大酒店宁
34、波华侨豪生大酒店 Howard Johnson Plaza Ningbo上海临港豪生国际酒店上海临港豪生国际酒店 Howard Johnson Plaza Lingang ShanghaiOur Restaurants我们的餐厅我们的餐厅Our RestaurantsOur Restaurants我们的餐厅我们的餐厅我们的餐厅我们的餐厅宁波华侨豪生大酒店宁波华侨豪生大酒店 Howard Johnson Plaza Ningbo上海豪生棕榈滩大酒店上海豪生棕榈滩大酒店 Howard Johnson Palm Beach Resort Shanghai西安金花豪生国际大酒店西安金花豪生国际大酒店
35、Howard Johnson Ginwa Plaza Xian即将开业的新酒店 敬请关注即将开业的新酒店 敬请关注即将开业的新酒店 敬请关注即将开业的新酒店 敬请关注Howard Johnson International (China)Howard Johnson Resort Boao Bay海南博鳌湾豪生度假酒店海南博鳌湾豪生度假酒店Rooms: 283Opening Date: 31-Dec-12Howard Johnson International (China)WGPR Golf Anji Zhejiang安吉凤凰山温德姆至尊豪廷大酒店安吉凤凰山温德姆至尊豪廷大酒店Rooms:
36、220Opening Date: 31-Dec-12Howard Johnson International (China)Howard Johnson Fortress Plaza Foshan佛山古堡豪生大酒店佛山古堡豪生大酒店Rooms: 294MC hasnt signedOpening Date: 01-Dec-12Howard Johnson International (China)WGPR Longmuwan海南龙沐湾温德姆至尊豪廷大酒店海南龙沐湾温德姆至尊豪廷大酒店Rooms: 364MC signed, hasnt get site numberOpening Date: 31-Dec-11Thank You谢谢谢谢Thank You谢谢谢谢
