1、PROPERTY STANDARDS 2004 InterContinental Hotels & Resorts Brand Standards Page 10-1 PROPERTY STANDARDS 10 PROPERTY STANDARDS 10.1 INTRODUCTION ? PAGE 10-2 10.2 APPROVAL PROCESS ? PAGE 10-3 10.3 AMBIENCE AND STYLE ? PAGE 10-4 10.4 EXTERNALS ? PAGE 10-14 10.5 LOBBY AND RECEPTION ? PAGE 10-18 10.6 PUBL
2、IC RESTROOMS ? PAGE 10-24 10.7 LIFTS/ELEVATORS ? PAGE 10-28 10.8 GUESTROOM FLOORS: CORRIDORS, LIFT/ELEVATOR LOBBIES AND STAIRWELLS ? PAGE 10-30 10.9 STANDARD GUESTROOMS ? PAGE 10-33 10.10 CLUB INTERCONTINENTAL GUESTROOMS ? PAGE 10-42 10.11 SUITES ? PAGE 10-45 10.12 GUEST BATHROOMS ? PAGE 10-48 10.13
3、 GUESTROOMS FOR TRAVELLERS WITH DISABILITIES ? PAGE 10-56 10.14 RESTAURANTS AND BARS ? PAGE 10-60 10.15 MEETINGS FACILITIES ? PAGE 10-64 10.16 LEISURE AND FITNESS FACILITIES ? PAGE 10-67 10.17 BACK OF HOUSE ? PAGE 10-72 PROPERTY STANDARDS INTRODUCTION Page 10-2 2004 InterContinental Hotels & Resorts
4、 Brand Standards PROPERTY STANDARDS 10.1 INTRODUCTION This chapter has two prime purposes. Firstly, it is intended to guide developers, architects and other consultants when planning new hotels, converting existing properties or renovating existing InterContinental hotels. Secondly, it provides a de
5、finition of the property and design standards that all InterContinental hotels should already meet or should plan to meet. The chapter is not intended to be a project specific design brief, but act as the framework within which a project specific brief may be developed and establishes minimum accept
6、able standards for architectural, engineering, interior and building systems design. Our intent is not to create a standard design but one rather of quality and consistency, which will establish a defined level of guest expectation and a means to measure and maintain a minimum level of quality in ev
7、ery InterContinental hotel. Architectural, engineering and interior design of the highest quality is critical to the success of InterContinental Hotels & Resorts properties. However, it is not our intent that InterContinental hotels should be architectural statements or that they reflect the cutting
8、 edge of design philosophy. Rather the intent is to create an elegant and timeless design that responds to the hotels location and market conditions. InterContinental Hotels & Resorts encourages architects and designers to develop individual design expressions in response to the city or locale, the
9、specific site and market conditions, while maintaining our overall corporate goals. A hotel must function flawlessly in all departments and as such will be planned with an efficient and logical layout. The function of the hotel is of primary importance and will take precedence over any design statem
10、ents. The functional layout can have a major impact on the levels of efficiency and service of a hotel, the more efficient use of available staff and improved guest flows, often increasing sales to food and beverage areas, meeting and banquet facilities. PROPERTY STANDARDS APPROVAL PROCESS 2004 Inte
11、rContinental Hotels & Resorts Brand Standards Page 10-3 PROPERTY STANDARDS 10.2 APPROVAL PROCESS PR001 InterContinental Hotels & Resorts requires the use of qualified architects, engineers, interior designers and other facility consultants to ensure quality at costs appropriate to the marketplace. P
12、R002 Prior to commencing any work on site all documents and drawings describing any proposed new construction, refurbishment and/or hotel alterations will be provided to, and approved in writing by InterContinental Hotels & Resorts. The information submitted for approval will include: Preliminary de
13、sign documents showing the proposed scheme, concept, structure, finishes, materials, colours and furnishings for all areas to be constructed, altered or refurbished. A written description of the proposed design and the food & beverage concepts. A letter from the architect, engineer, designer, licens
14、ed installer or other appropriate consultant certifying that the work when completed will satisfy InterContinental Hotels & Resorts Brand Standards and legal requirements and/or the requirements of the local regulatory authorities, which ever is the more onerous. Should the proposed construction or
15、alteration be in an area not regulated by building codes, InterContinental Hotels & Resorts are to be informed as to which codes the work will be constructed. PR003 InterContinental Hotels & Resorts will review and advise on the acceptability of the proposed design. Further technical service assista
16、nce is available and a charge will be levied for the service. PR004 After construction is completed, and prior to the hotel opening, InterContinental Hotels & Resorts requires the submission of Certified Opening Certificates stating that the works have been carried out in accordance with the approve
17、d documentation. PR005 InterContinental Hotels & Resorts reserves the right to request individual specifications over and above those referred to in this document. PR006 InterContinental Hotels & Resorts is committed to providing accessible facilities for travellers with disabilities and hotels must
18、 comply with all local legislation, for example, ADA in the US, DDA in the UK and regional equivalent Acts. (In the United States, all hotels and resorts must comply with governmental requirements, including the Americans with Disabilities Act (ADA).) Hotels should consult with legal counsel or othe
19、r appropriate persons to determine the application of the federal law to the hotel or resort. In addition, information about the ADA may be obtained by contacting the U.S. Justice Department at 1-800-514-0301 (voice) or 1-800-514-0383 PROPERTY STANDARDS AMBIENCE AND STYLE Page 10-4 2004 InterContine
20、ntal Hotels & Resorts Brand Standards PROPERTY STANDARDS (TDD). Compliance with InterContinental Hotels & Resorts Brand Standards on travellers with disabilities alone will NOT constitute full compliance with the ADA. This standard (PR005) therefore requires compliance with the ADA in the United Sta
21、tes as a general standard. The hotel owner and manager remain responsible for full compliance with the ADA. 10.3 AMBIENCE AND STYLE Introduction The ambience and style that a hotel projects are determined by the clientele and market positioning of the brand. InterContinental Hotels & Resorts are pos
22、itioned in the upper-up scale segment (five star) of the hotel market and as such the room rate will be in the upper quartile of its global competitive set The target guest, the Contemporary Classicist, may well be described as: Successful people who are quietly reshaping the world These people are
23、international business travellers who view their trips as great opportunities to see new and interesting places. They look forward to their business travel. Contemporary Classicists are comfortable around new people. They have a lower feeling of displacement than average. They retain a sense of heri
24、tage and the value of the past while still looking forward. In life stage terms, they are generally a little older than the average hotel guest at 49, They take on average a little over seven international business trips per year, and two or three trips on leisure. 62% are male and 38% are female co
25、mpared to a market average of 67% male and 33% female. They have a clear set of values, which provide rich territory for our own brand proposition, market differentiation and reference for the design style and ambience we wish to create. The following are typical of their values: They believe that t
26、he best kind of hotel service is discrete and respectful They value stepping back from the stresses and strains of everyday life They have a genuine appreciation for things that are well designed They think that if youre successful, you dont need to shout about it Contemporary Classicists appreciate
27、 things that are elegant, well designed, well finished and have a fine attention to detail. Not surprisingly they appreciate environments that have a classical feel but without the stuffiness of tradition. They do not appreciate overly ostentatious or fussy interiors, but neither do they care for mi
28、nimalist post-modernism. In practical terms the prime areas of importance for this group are well-designed, comfortable bathrooms and bedrooms with intuitive, flawless functionality. Generally it is the warmth and welcoming nature of the environment that is of primary importance to them. They are no
29、t typically motivated by being seen as they walk across the lobby, but rather recognised and welcomed for who they are. PROPERTY STANDARDS AMBIENCE AND STYLE 2004 InterContinental Hotels & Resorts Brand Standards Page 10-5 PROPERTY STANDARDS Examples of what a Contemporary Classicist might say or th
30、ink when he or she arrives at an InterContinental hotel are: In the lobby “I feel that I belong, I can relax, I can unwind, the tension drains away when I walk into the InterContinental.” and “Its warm and welcoming, yet aspirational.” (that is, I dont feel displaced) In the room “If I lived here, t
31、his is how I would want my home to be.” and “Its elegant and comfortable, not trendy fashionable.” and “I belong here, Im part of the club.” Overcoming displacement Our research has highlighted that most international travellers experience a sense of displacement when on trips. While a hotel can nev
32、er replace home, InterContinental hotels seek to provide a genuine welcome that is sincere, warm and creates a sense of familiarity without losing the flavour of the location. In a sense, InterContinental hotels will take away the hassle of international travel and the design and dcor will contribut
33、e to the sense of ease we want to make our guests feel. PR007 While international standards of dcor and finishing apply, a hotel will reflect and belong to the city or locale in which it is located. PR008 The property will make our guest feel at ease by reversing displacement, putting the individual
34、 in control, disguising or removing the process and rigid hotel-centric protocols to which guests feel they must conform. PR009 Everything will function flawlessly and with ease an immediate sense of orientation upon arrival, no waiting in the wrong line at reception, easy to operate lift/elevator c
35、ontrols, door locks, guestroom thermostat and so on. PR010 The initial impression of the hotel is crucial and will give a sense of individuality, place or locale and warmth. While there may be some signature elements that are repeated throughout the chain, InterContinental hotels will not adopt the
36、chain approach to providing standard, carbon copy design solutions for our hotels. PROPERTY STANDARDS AMBIENCE AND STYLE Page 10-6 2004 InterContinental Hotels & Resorts Brand Standards PROPERTY STANDARDS Comfort and indulgence PR011 A sense of individuality and bespoke finishing rather than a produ
37、ction finish is central to the feeling of comfort and indulgence. Space allocation, materials and the detailing used can convey this sense by the use of noble finishes real hardwood, marble, granite, natural fabrics and leather. Construction, proportions and detailing should also be handled in a way
38、 to convey this sense of generosity without being vulgar, showy or arrogant. The circulation space in front of the hotel and the drop off area, the proportions of the reception desk working surface, the waiting and seating area in the lobby, all contribute to these first impressions. Overall tone of
39、 decoration PR012 Colours and materials will be calm, classic, relaxing not trying too hard to be either fashionable, trendy (monochromatic white-on-white) or superficially oldy-worldy (dark, drab, overly decorative brocades, ornate finishes and textures). PR013 A sense of elegance and timeless styl
40、e is the overall tone that InterContinental hotels seek to achieve. PR014 The use of classic simple natural materials is required rather than heavy or overly obvious and busy patterns. PR015 A sense of quality is required, with individual, interesting and inviting artwork and furniture. For example,
41、 choose original art, local artists, an eclectic mix of painting, art and ornaments, giving a sense of an individuals choice or a collection of cherished possessions. The artwork can also help to provide a sense of place and locale, but this needs to be handled in a sophisticated manner to avoid kit
42、sch or stereotypical commercial schemes. Interior dcor and ambience images The following images represent the style and ambience that is expected in an InterContinental hotel. Contemporary Classicists have selected these images as examples of the type of style, colour palette and ambience that appea
43、ls to them. In essence, an environment that makes them feel comfortable. The images are intended as guidance to architects and designers, they should not be considered as rules or standards to be followed. PROPERTY STANDARDS AMBIENCE AND STYLE 2004 InterContinental Hotels & Resorts Brand Standards P
44、age 10-7 PROPERTY STANDARDS The entrance gleams The lobby is warm and calm PROPERTY STANDARDS AMBIENCE AND STYLE Page 10-8 2004 InterContinental Hotels & Resorts Brand Standards PROPERTY STANDARDS The reception is residential and inviting Public areas are elegant and spacious PROPERTY STANDARDS AMBI
45、ENCE AND STYLE 2004 InterContinental Hotels & Resorts Brand Standards Page 10-9 PROPERTY STANDARDS The lounge may be classical, inviting relaxed conversation or it may offer a more contemporary setting PROPERTY STANDARDS AMBIENCE AND STYLE Page 10-10 2004 InterContinental Hotels & Resorts Brand Stan
46、dards PROPERTY STANDARDS Bars are elegant and express success PROPERTY STANDARDS AMBIENCE AND STYLE 2004 InterContinental Hotels & Resorts Brand Standards Page 10-11 PROPERTY STANDARDS Guestrooms are restful, with rich furniture & soft lighting They are spacious and well equipped PROPERTY STANDARDS
47、AMBIENCE AND STYLE Page 10-12 2004 InterContinental Hotels & Resorts Brand Standards PROPERTY STANDARDS PROPERTY STANDARDS AMBIENCE AND STYLE 2004 InterContinental Hotels & Resorts Brand Standards Page 10-13 PROPERTY STANDARDS Guest bathrooms are light, luxurious, spacious and well equipped PROPERTY
48、 STANDARDS EXTERNALS Page 10-14 2004 InterContinental Hotels & Resorts Brand Standards PROPERTY STANDARDS 10.4 EXTERNALS Introduction The first impressions of the hotel can determine the overall experience of the guests expectation. The external appearance should be considered in two phases. Phase o
49、ne is the first general view of the hotel from a distance. The architectural style and general design should wow, whilst maintaining sensible scale and proportion. The style and design should also reflect the local vernacular. The second phase is the guests experience upon arrival at set down. The s
50、cale, proportion and attention to detail of the hotel arrival area must encompass the upscale signatures of the InterContinental brand, whilst ensuring a sense of invitation and welcome. Careful consideration should be given to appropriate planting, lighting and the use of materials. Lighting PR016
