1、292015Annual Report Prospects2015 witnessed Master Kongs adaption to environment and positive changes. Master Kong had been included in the list of the Worlds Most Innovative Enterprises 2015 by Forbes and received the rewards related to innovation and food safety include the “China Food Enterprise
2、Benchmarking Golden Chopsticks Award” from the Sixth China Food Safety Senior Management Dialogue 2015, which continued to prove the domestic and foreign recognition and affirmation for the sustainable performance of Master Kong. Meanwhile, we continued to promote the strength and intensity of produ
3、ct innovation. These efforts have repeatedly proved that Master Kong can not only embrace challenges with an open mind and face adversities bravely, but also move forward at a steady pace to keep up with consumers, markets, and the world.Looking into the future, “sustainability” is not only the Grou
4、ps vision but also its core thinking and competitiveness in terms of operation and development. In the face of the new normal market environment, we prepare based on accumulated strengths, continue to build and complete resources incubators and the cradle for talent management which will serve as th
5、e solid foundation to cater for the rapid changing environment and the long-term planning for sustainable development. At the same time, the Group shall be more stable in financial management and control and planning. In particular, it will focus on the management of capital expenditure and health f
6、ree cash flow, prepare fund conversation and asset management well to conform to the macro-trend, and give full play of the established brand and supply chain assets. Shanghai Disneyland is about to open in June 2016. Master Kong and Pepsi, as its strategic partners, will continue to plan unique and
7、 influential marketing activities and expect Chinese tea culture will be witnessed by customers from all over the world in Shanghai Disneyland and promoted internationally. In 2016, we will continue to uphold the concept of respect for consumers, take more productive and innovative initiatives, intr
8、oduce external resources, strengthen channel innovation, and promote the healthy development of the company.2015J p d= 7YSf p oE: v 2015 “ H -b8e 2015 K 7. 4e 7.z8U -. d5 p YQ6 7.Yuf5 * -jYb vf ,b S p a?J8d 2016 Q J p Y pJ p 6 Y j)Fbf but also continuing to emphasize brand investment, promoting imag
9、e of brand rejuvenation, and considering every consumer groups by offering different product portfolios. In 2016, we will launch the “strong taste “series which focus on taste innovation. The Group will continue to increase investment on brand building and make the brand more youthful. And to cater
10、for the demands of different consumer groups through various product portfolios. We are convinced that as long as we can cater for the concerns of customer groups at all levels, we can gain the final support from channels and customers. The beverage business will continue to fixate on operation and
11、innovation of core products, which is expected to launch various new products in 2016 for satisfying demand of consumers of diversified tastes for healthy and high-ended products. And to give full play of the synergy of Master Kong and also insist in continue to begin skill enhancing of staff and talent training for providing the most professional and premium service. As of instant food
