1、rt. each passage is followed by some questions or unfinished statements. for each of them there are four choices marked a), b), c) and d). you should decide on the best choice and mark the corresponding letter on the answer sheet with a single line through the centre. passage one questions 21 to 25
2、are based on the following passage. some pessimistic experts feel that the automobile is bound to fall into disuse. they see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. other authorities, however, think the auto is here to stay. they hold that the car wi
3、ll remain a leading means of urban travel in the foreseeable future. the motorcar will undoubtedly change significantly over the next 30 years. it should become smaller, safer, and more economical, and should not be powered by the gasoline engine. the car of the future should be far more pollution-f
4、ree than present types. regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). one proposed solution to this problem is the automated highway system. when the auto enters the highway system, a retractable (可伸缩的) arm will drop from the a
5、uto and make contact with a rail, which is similar to those powering subway trains electrically. once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a central computer. the computer will then monitor all of the cars move-ments.
6、 the driver will use a telephone to dial instructions about his destination into the system. the computer will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. the driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn
7、him of his coming exit. it is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.21. one significant improvement in the future car will probably be_. a) its power sourcec) its mon
8、itoring system b) its driving systemd) its seating capacity 22. what is the authors main concern? a) how to render automobiles pollution-free. b) how to make smaller and safer automobiles. c) how to solve the problem of traffic jams. d) how to develop an automated subway system. 23. what provides au
9、tos with electric power in an automated highway system? a) a rail. c) a retractable arm. b) an engine. d) a computer controller. 24. in an automated highway system, all the driver needs to do is _. a) keep in the right lane b) wait to arrive at his destination c) keep in constant touch with the comp
10、uter center d) inform the system of his destination by phone 25. what is the authors attitude toward the future of autos? a) en诉求，能够务实执行公司对终端的政策和及时有效反馈各种市场信息，这对零售商终端的管理是一个很大的考验。 （四）促销运作：小家电促销方式类似于快速消费品，通常可采取配赠、折扣、礼品赠送，捆绑销售等促销手段，因为一些产品功能新颖，使用要求专业，需要配备人员介绍和资料宣传。 二、市场竞争形势 国内市场个人护理小家电行业还是以飞利浦、松下、博朗等为主的国
11、外品牌主导市场，特别是在电动剃须刀方面已经达到了70%的市场份额，而以超人作为领头羊的国内品牌暂时只占到30%的市场份额。 国外品牌在市场表现上为产品系列多、品种齐全、产品技术新颖、卖点多。如松下可水洗、博朗长短一次剃，飞利浦贴面护理等。产品技术升级快，附加价值高。展示方面因其产品种类丰富，整个陈列面占位大，展柜形象专业、统一。一般都配有人员介绍和资料宣传。价格结构为：低端产品价格在90500元左右，高端产品则在6002000元左右，价格层次多，中间空间大。 以超人为主的国内品牌，从品牌效益、产品诉求、技术含量、终端支持等方面与国外品牌相比较都不具备竞争优势，但从产品价位，产品覆盖面看，国内一
12、些品牌还是占有一定的竞争优势和资源优势。比如以低价格定位作为切入点，发挥成本优势，已占据绝大部份低端市场，产品流动量大、快，以物美价廉的诉求，深入广大普通消费者的心里。 三、超人东北市场的表现 （一） 流通领域 1、批发市场 沈阳作为东北最大的中心城市，商家云集，交通四通八达，物流设施齐全，籍此形成的“五爱市场”大型批发市场，成为东北的物流中心。这里行业繁杂，物流量大，产品不仅覆盖辽宁全省，而且辐射到吉林省区域，最远可达到延吉地区。 超人集团利用这一销售平台把产品输送到东北市场的各区域，在短期内企业效益得到了最大化。但由于整个流通领域在发生着变化，特别是国外零售业的进入和国内零售业的崛起，供应链重心下移，使得那些“杂货铺”时代的批发商靠坐在店铺里守着部电话等客户的业务方式已难以适应市场发展的趋势。 2、外埠市场 外埠市场区域包括沈阳市以外的辽宁省和吉林省两大区域。 辽宁省的市场表现：以沈阳为中心6080公里范围内（大连除外），目前有超人网点的区域只有本溪、锦州、鞍山几处，辽阳、抚顺等还是处于空白状态。至于葫芦岛、朝阳、阜新及距离沈阳较远的西部区域更有待于拓展。这一方面说明五爱市场自然辐射范围有限，另一方面也说明经销
