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7、 In f o r m a t i o n 书名=蔚蓝诡计作者=（美）乔治路易斯，比尔皮茨著；何辉译页数=290出版社=华文出版社出版日期=2010SS号=12729442DX号=URL=h t t p :/b o o k 2.d u x i u .c o m /b o o k De t a i l .j s p ?d x Nu m b e r =&d =204018350E153ABB9B73FEBC82B56715http:/封面书名版权前言目录第1章 寻找大创意一个关于广告的定义少数派观点别对大创意想当然简化市场营销定位的痛趋势总是陷阱你需要一个口号向大众高质量推销比产品先到一步第2章 酝酿大创意乔治，要小心兜售大创意说服不情愿的客户保护你的作品小心司法“猎犬”免费封面全彩广告用创造性观点看调查处理好自我问题第3章 执行大创意为产品的附加价值做广告“看起来令人震惊”的效果让挑剔的客户爱上你名人效应幽默不是搞笑广告中的性宣传的视觉形象政治广告兜售社会正义用小预算做大创意鲜血、汗水、眼泪还有快乐一个广告人的信条译者后记http:/
